Deckers Outdoor Corp's stock price fell by 6.01% as it crossed below the 5-day SMA, reflecting a challenging trading session despite broader market strength with the Nasdaq-100 up 0.88% and the S&P 500 up 0.59%.
This decline occurs amid a backdrop of strong international sales growth, with Deckers reporting a 29.3% year-over-year increase in international net sales, which has helped offset a 1.7% decline in domestic sales. The company's ability to maintain profitability, with an 11% increase in net income and a net profit margin nearing 20%, indicates strong operational performance. However, the stock's movement suggests sector rotation as investors react to changing consumer preferences in the footwear market.
The implications of this price movement highlight the need for Deckers to adapt to evolving market trends, particularly as the casual footwear boom appears to be waning. The company's strong international performance may provide a buffer, but ongoing domestic challenges could impact future growth.
Wall Street analysts forecast DECK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DECK is 111.50 USD with a low forecast of 81.00 USD and a high forecast of 157.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
Wall Street analysts forecast DECK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DECK is 111.50 USD with a low forecast of 81.00 USD and a high forecast of 157.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Buy
9 Hold
3 Sell
Moderate Buy
Current: 97.620
Low
81.00
Averages
111.50
High
157.00
Current: 97.620
Low
81.00
Averages
111.50
High
157.00
Needham
Tom Nikic
Buy
downgrade
$115
2026-01-08
Reason
Needham
Tom Nikic
Price Target
$115
AI Analysis
2026-01-08
downgrade
Buy
Reason
Needham analyst Tom Nikic removed Deckers Outdoor from the firm's Conviction List while keeping a Buy rating on the shares with a $115 price target. The firm believes Deckers has entered a "slower-growth stage of life" at both its Ugg and Hoka brands. In addition, the company's margins may move lower in the coming years to sustainable long-term levels, the analyst tells investors in a research note.
Piper Sandler
Anna Andreeva
Neutral -> Underweight
downgrade
$100 -> $85
2026-01-07
Reason
Piper Sandler
Anna Andreeva
Price Target
$100 -> $85
2026-01-07
downgrade
Neutral -> Underweight
Reason
Piper Sandler analyst Anna Andreeva downgraded Deckers Outdoor to Underweight from Neutral with a price target of $85, down from $100. The shares are up 34% since early November but Deckers has "leaned into" discounting at both its Hoka and Ugg brands beginning this summer, the analyst tells investors in a research note. Piper is concerned about the company's promotions being used as an "unhealthy consumer acquisition tool." The sales could create potential conflict with Deckers' wholesale customers, Piper contends.
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Baird
Outperform -> Neutral
downgrade
$125
2026-01-07
Reason
Baird
Price Target
$125
2026-01-07
downgrade
Outperform -> Neutral
Reason
Baird downgraded Deckers Outdoor to Neutral from Outperform with an unchanged price target of $125.
UBS
Buy
maintain
$157
2025-12-30
Reason
UBS
Price Target
$157
2025-12-30
maintain
Buy
Reason
UBS says the firm's 11th annual global athletic wear survey shows Deckers Outdoor's Hoka brand has solid growth potential. The survey indicates Hoka's global aided awareness is just 20%, which leaves room to grow, the analyst tells investors in a research note. UBS points out that this level of awareness is much lower than Nike at 91% and Under Armour at 53%. The firm believes Hoka's momentum with consumers continues, which will drive "strong" 2026 sales growth for Deckers and "stock-driving earnings beats." UBS has a Buy rating on the shares with a $157 price target.
About DECK
Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. Its segments include UGG brand, HOKA brand and Other brands. The UGG brand segment provides premium footwear, apparel and accessories. The HOKA brand segment’s products include running, trail, hiking, fitness, and lifestyle footwear offerings, as well as select apparel and accessories. Its Other brands segment consists of Teva brand, AHNU brand, and Koolaburra brand. Its Teva brand includes a variety of footwear options, from classic sandals and shoes to boots. The Koolaburra brand is a casual footwear fashion line that uses plush materials. Its AHNU brand’s footwear products fuse high-performance technology for everyday wear. Its portfolio of brands includes UGG, HOKA, Teva, and AHNU. It sells its products through domestic and international retailers and international distributors in its wholesale channel.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
