Crocs Inc sees stock rise amid holiday optimism.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 09 2025
0mins
Should l Buy CROX?
Source: NASDAQ.COM
Crocs Inc's stock increased by 5.69% as it crossed above the 5-day SMA, reflecting positive sentiment in the market.
The holiday sales season is underway, with economists expecting consumer spending to grow, which bodes well for retail stocks like Crocs. Analysts have highlighted Crocs as a strong contender for growth during this period.
With the company focusing on product innovation and collaborations, the outlook remains cautiously optimistic, suggesting potential for further gains in the stock price.
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Analyst Views on CROX
Wall Street analysts forecast CROX stock price to fall
8 Analyst Rating
1 Buy
7 Hold
0 Sell
Hold
Current: 99.920
Low
75.00
Averages
88.71
High
100.00
Current: 99.920
Low
75.00
Averages
88.71
High
100.00
About CROX
Crocs, Inc. is engaged in the design, development, worldwide marketing, distribution, and sale of casual lifestyle footwear and accessories for all. The Company's brands include Crocs and HEYDUDE. The Crocs Brand's collection contains Croslite material, a proprietary, molded footwear technology. It also uses Croslite material formulations in connection with material technologies used in its visible comfort collections, such as its LiteRide and Free Feel Technology products. The HEYDUDE Brand offers shoes with an iconic and versatile loafer silhouette with many wearing occasions that focus on casualization, comfort-led functionality and personalization. It sells its products in more than 80 countries, through wholesale and direct-to-consumer channels. Its wholesale channel includes domestic and international multi-brand retailers, e-tailers and others. Its direct-to-consumer channel includes Company-operated retail stores, Company-operated e-commerce sites and third-party marketplaces.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Sales Decline: Both Crocs and HEYDUDE brands experienced falling sales, and management set low expectations for 2026, potentially undermining investor confidence in the company's future performance, especially with no growth in core business.
- Share Buyback Plan: The company is executing a share buyback program aimed at enhancing shareholder value; however, this may not be sufficient to sustain stock price increases without growth in core operations, prompting investors to closely monitor business performance.
- Cautious Market Reaction: Despite a 3.08% rise in stock price following the announcement, the market remains cautious about Crocs' future performance, necessitating investor attention on management's subsequent strategies and market demand shifts to assess the company's long-term investment value.
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- Sales Decline: Both Crocs and HEYDUDE brands experienced falling sales, and management set low expectations for 2026, potentially undermining investor confidence in the company's future performance, especially with no growth in core business.
- Share Buyback Plan: The company is executing a share buyback program aimed at enhancing shareholder value; however, this may not be sufficient to sustain stock price increases without growth in core operations, prompting investors to closely monitor business performance.
- Cautious Market Reaction: Despite a 3.08% rise in stock price following the announcement, the market remains cautious about Crocs' future performance, necessitating investor attention on management's subsequent strategies and market demand shifts to assess the company's long-term investment value.
See More
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- Star-Studded Guest Lineup: The new season of the Impact Podcast features sustainability leaders from renowned brands like Mars, EY, and Prologis, showcasing their daily contributions to making the world a better place, which is expected to draw significant audience interest.
- Innovative Format: The podcast's newly designed user-friendly homepage enhances user experience, allowing listeners easier access to content and further amplifying the show's impact across digital platforms.
- Diverse Topics: Upcoming episodes will include a multi-part conversation with cancer survivor Dr. Dawn Mussallem, sharing her extraordinary journey, aimed at inspiring listeners to reflect on health and the meaning of life.
- Wide Listening Channels: The podcast is available on multiple platforms, including Spotify, Apple Podcasts, and YouTube Music, ensuring a broader audience can access these important sustainability stories.
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- Amazon Remains a Top Pick: Morgan Stanley reiterates Amazon as overweight, highlighting its underappreciated potential in AWS and retail, with expectations for AWS to grow over 30% in 2026/27, showcasing strong market competitiveness.
- Weak Demand for Crocs: Williams Trading downgrades Crocs from hold to sell, raising the price target to $84, reflecting ongoing declines in U.S. demand and challenges in expanding its global DTC business.
- Rush Street Interactive Upgrade: Citizens upgrades Rush Street Interactive to market outperform, citing its durable business model in online gaming, which indicates strong growth potential driven by favorable market conditions.
- Optimistic Outlook for Nvidia: Wells Fargo reiterates Nvidia as overweight, advising investors to buy ahead of next week's earnings report, anticipating strong demand and GPU spending dominance to drive stock price increases.
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- International Sales Growth: Crocs brand saw a 14% increase in international sales to $332 million in Q4, indicating strong demand in global markets, particularly in emerging regions like China and India, which enhances the company's future growth potential.
- HeyDude Brand Challenges: Despite a 17% revenue drop for HeyDude to $189 million, the company's plan to clean up inventory in 2025 is expected to lead to a recovery by the second half of 2026, which would significantly improve overall performance.
- Overall Revenue Performance: Crocs' total revenue fell approximately 3% to $958 million in Q4, although this was better than the anticipated 8% decline, with DTC revenue growing 5% to $475 million, demonstrating resilience in its direct-to-consumer business.
- Future Outlook: The company anticipates a modest 1% sales growth in 2026 and plans to open 200 to 250 new stores in international markets, primarily in China and Western Europe, which will further expand its market share and enhance brand influence.
See More
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AI in Shopping: AI technology is increasingly being utilized to enhance the shopping experience for consumers.
Human Behavior: Despite technological advancements, human tendencies such as overspending after receiving a large paycheck remain prevalent.
See More
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- Shopify Earnings Volatility: Shopify's stock surged 13% in pre-market trading before its fourth-quarter earnings report, but plummeted 6% by the end of the day after management's conference call raised concerns about future growth, particularly regarding the concept of 'agentic commerce' that unsettled investors.
- Strong Revenue Growth: The company reported a 31% year-over-year revenue growth, maintaining the same rate as last year, with merchandise volume through its platform increasing by 29%, indicating ongoing expansion in the e-commerce sector; however, the missed EPS expectations led to a negative market reaction.
- Moderna Vaccine Approval Setback: The FDA's refusal to review Moderna's new flu vaccine marks the second regulatory challenge within a year, potentially jeopardizing the company's future MRNA technology developments, particularly for vaccines targeting cancer and rare diseases.
- Increased Cash Flow Pressure: Moderna faces significant cash burn, relying on revenue from COVID vaccines to fund its R&D; the FDA's rejection may force the company to reassess its development strategy in the current regulatory climate.
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