Clorox's Strong Dividend Appeal Amid Market Volatility
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Should l Buy CLX?
Source: NASDAQ.COM
Clorox Co (CLX) reached a 20-day high, reflecting positive investor sentiment despite a slight decline in the broader market, with the Nasdaq-100 down 0.19% and the S&P 500 down 0.11%.
The recent acquisition of Purell for $2.25 billion and Clorox's status as a Dividend King with 50 consecutive years of dividend increases have attracted income-focused investors. This has occurred amid a significant rotation from software stocks to safer investments like consumer staples, as investors seek stability in uncertain economic conditions.
The implications of this trend suggest that Clorox's strong dividend yield of 4.4% and its reputation for reliable products position it well for continued investor interest, especially as market volatility increases.
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Analyst Views on CLX
Wall Street analysts forecast CLX stock price to fall
14 Analyst Rating
1 Buy
10 Hold
3 Sell
Hold
Current: 123.200
Low
94.00
Averages
118.69
High
152.00
Current: 123.200
Low
94.00
Averages
118.69
High
152.00
About CLX
The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. The Company operates through four segments: Health and Wellness, Household, Lifestyle, and International. Its Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr and Formula 409 brands in the United States. Its Household segment consists of bags and wraps, cat litter and grilling products marketed and sold under the Glad, Fresh Step and Scoop Away, and Kingsford brands in the United States. The lifestyle segment consists of food, water-filtration and natural personal care products marketed and sold under the Hidden Valley, Brita and Burt’s Bees brands. International consists of products sold outside the United States. Its products within this segment include laundry additives, home care products, bags and wraps, cat litter, water-filtration products and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Capital Expenditure Comparison: Google announced an increase in capital expenditures to $175 billion to $185 billion, exceeding the expected $115 billion to $120 billion, indicating a proactive approach in AI despite challenges from slowing ad revenues.
- Changing Competitive Landscape: With Alphabet's ongoing investments and successes in AI, YouTube's user base has grown to 750 million, and Waymo's self-driving business is outpacing Tesla, suggesting a strengthening competitive advantage that may attract more investor interest.
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- Food Industry Leader: General Mills (GIS) boasts annual sales exceeding $18 billion; despite challenges from consumers shifting to generic brands, its long dividend history and current valuation at just 12 times earnings make it an attractive buy with a consistent payout.
- Cleaning Products Leader: Clorox (CLX) is renowned for its bleach and cleaning products, recently acquiring Purell for $2.25 billion, and as a Dividend King with 50 consecutive years of dividend increases, it offers a 4.4% yield, appealing to income-focused investors.
- Market Environment Analysis: While the broader market remains near highs, increased volatility in tech stocks serves as a reminder for investors to diversify their portfolios, with steady consumer goods stocks providing effective risk mitigation, especially in the face of rising economic uncertainty.
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- Live Webcast Details: The presentation will be broadcast live at 2:00 PM ET (11:00 AM PT), allowing for broad audience participation and brand exposure through access on Clorox's official website.
- Replay Availability: Following the event, a replay of the webcast will be made available, further enhancing information dissemination and interaction with investors and consumers.
- Company Background: Founded in 1913, Clorox integrates sustainability into its operations and boasts a portfolio of trusted brands, including Brita, Burt's Bees, and Clorox, emphasizing its significance in consumers' daily lives.
See More
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- Market Dynamics Response: Due to tightening consumer spending, I sold Hormel Foods and Clorox at the end of 2025 to offset gains elsewhere, but I reinvested in both stocks in early 2026, reflecting confidence in their long-term growth potential.
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