Clorox Co's stock rose by 3.06% during regular trading, reaching a 20-day high. This movement occurs in the context of a broader market decline, with the Nasdaq-100 down 0.80% and the S&P 500 down 0.11%. The stock's increase suggests sector rotation as investors shift their focus despite the overall market weakness.
The positive movement aligns with the technical indicator of reaching a 20-day high, indicating strong investor interest in Clorox Co. This could reflect a shift in market sentiment towards consumer goods as investors seek stability in uncertain economic conditions. The resilience of Clorox Co's stock amidst broader market challenges highlights its potential as a defensive investment.
Overall, the stock's performance may indicate a strategic repositioning by investors, favoring companies like Clorox Co that are perceived to be more resilient in the current market environment.
Wall Street analysts forecast CLX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CLX is 118.09 USD with a low forecast of 94.00 USD and a high forecast of 152.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
Wall Street analysts forecast CLX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CLX is 118.09 USD with a low forecast of 94.00 USD and a high forecast of 152.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Buy
9 Hold
2 Sell
Hold
Current: 108.800
Low
94.00
Averages
118.09
High
152.00
Current: 108.800
Low
94.00
Averages
118.09
High
152.00
Deutsche Bank
Hold
maintain
$110 -> $114
2026-01-23
Reason
Deutsche Bank
Price Target
$110 -> $114
AI Analysis
2026-01-23
maintain
Hold
Reason
Deutsche Bank raised the firm's price target on Clorox to $114 from $110 and keeps a Hold rating on the shares.
Wells Fargo
Equal Weight
maintain
$108 -> $115
2026-01-23
Reason
Wells Fargo
Price Target
$108 -> $115
2026-01-23
maintain
Equal Weight
Reason
Wells Fargo raised the firm's price target on Clorox to $115 from $108 and keeps an Equal Weight rating on the shares. The firm notes the company is acquiring GOJO Industries, maker of Purell. Wells views this as an offensive move from Clorox to use its balance sheet for portfolio improvement, a strategy with which the firm agrees.
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JPMorgan
Neutral
downgrade
$120 -> $114
2026-01-16
Reason
JPMorgan
Price Target
$120 -> $114
2026-01-16
downgrade
Neutral
Reason
JPMorgan lowered the firm's price target on Clorox to $114 from $120 and keeps a Neutral rating on the shares. The firm adjusted ratings and targets in the beverage, household and personal care products group as part of its Q4 earnings preview. JPMorgan believes the sector setup into earnings remains mixed, with the "most plain vanilla companies" and with those with the most exposure to the U.S. consumer likely to post "lackluster" sales. The stocks exposed to beauty and companies that focus on "differentiated and innovative premium products" should continue to outperform, the analyst tells investors in a research note.
Barclays
Underweight
maintain
$108 -> $109
2026-01-16
Reason
Barclays
Price Target
$108 -> $109
2026-01-16
maintain
Underweight
Reason
Barclays raised the firm's price target on Clorox to $109 from $108 and keeps an Underweight rating on the shares. The firm adjusted targets in the consumer staples group as part of a Q4 earnings preview. Barclays attributes the recent "enthusiasm" in the stock to "a flight to safety" and remains concerned about company- and sector-level fundamentals. Potential oil and currency headwinds could materialize in 2026, the analyst tells investors in a research note.
About CLX
The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. The Company operates through four segments: Health and Wellness, Household, Lifestyle, and International. Its Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr and Formula 409 brands in the United States. Its Household segment consists of bags and wraps, cat litter and grilling products marketed and sold under the Glad, Fresh Step and Scoop Away, and Kingsford brands in the United States. The lifestyle segment consists of food, water-filtration and natural personal care products marketed and sold under the Hidden Valley, Brita and Burt’s Bees brands. International consists of products sold outside the United States. Its products within this segment include laundry additives, home care products, bags and wraps, cat litter, water-filtration products and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
