Choice Hotels International Inc saw a price increase of 3.97%, reaching a 20-day high amid a generally weak market, with the Nasdaq-100 down 0.80% and the S&P 500 down 0.12%.
This rise is attributed to the company's announcement of expanding its Ascend Collection in Canada with six new properties, which is expected to increase its market share by 20%. The company reported a 7% year-over-year increase in Canadian RevPAR in Q3, indicating effective market strategies and laying a solid foundation for future growth. CEO Pat Pacious emphasized that these new agreements mark a significant milestone in the company's expansion plans.
The implications of this expansion are significant, as it not only strengthens Choice Hotels' presence in high-demand travel destinations but also enhances its competitive edge internationally, with plans to add over 15 hotels in Africa and Australia in the coming years.
Wall Street analysts forecast CHH stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CHH is 102.56 USD with a low forecast of 84.00 USD and a high forecast of 126.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
Wall Street analysts forecast CHH stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CHH is 102.56 USD with a low forecast of 84.00 USD and a high forecast of 126.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Buy
5 Hold
3 Sell
Hold
Current: 99.960
Low
84.00
Averages
102.56
High
126.00
Current: 99.960
Low
84.00
Averages
102.56
High
126.00
Barclays
Brandt Montour
Underweight
downgrade
$99 -> $98
2026-01-16
Reason
Barclays
Brandt Montour
Price Target
$99 -> $98
AI Analysis
2026-01-16
downgrade
Underweight
Reason
Barclays analyst Brandt Montour lowered the firm's price target on Choice Hotels to $98 from $99 and keeps an Underweight rating on the shares. The firm adjusted lodging targets as part of a Q4 preview. It expects "another soft-ish" quarter, and says the stocks have moved ahead on anticipation of a better macro environment.
Morgan Stanley
Stephen Grambling
Equal Weight
downgrade
$106 -> $91
2026-01-16
Reason
Morgan Stanley
Stephen Grambling
Price Target
$106 -> $91
2026-01-16
downgrade
Equal Weight
Reason
Morgan Stanley analyst Stephen Grambling lowered the firm's price target on Choice Hotels to $91 from $106 and keeps an Equal Weight rating on the shares. Gaming, lodging and leisure fundamentals were "muted" in 2025, with select areas of acceleration skewed to companies serving older, wealthier consumers, the analyst tells investors in a 2026 look ahead note on the group. For 2026, the firm expects "more of the same fundamentally," with the added wrinkle of rates boosting goods over services, the analyst added.
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Truist
C. Patrick Scholes
Hold
to
Buy
upgrade
$111 -> $126
2026-01-09
Reason
Truist
C. Patrick Scholes
Price Target
$111 -> $126
2026-01-09
upgrade
Hold
to
Buy
Reason
Truist analyst C. Patrick Scholes upgraded Choice Hotels to Buy from Hold with a price target of $126, up from $111. The upgrade is driven by expectations for stronger 2026 RevPAR growth than the Street anticipates, which should support both earnings upside and valuation multiple expansion, the analyst tells investors in a research note. RevPAR growth turning positive should be an important driver of improving sentiment for Choice Hotels, the firm adds.
UBS
Robin Farley
Neutral
downgrade
$120 -> $118
2026-01-07
Reason
UBS
Robin Farley
Price Target
$120 -> $118
2026-01-07
downgrade
Neutral
Reason
UBS analyst Robin Farley lowered the firm's price target on Choice Hotels to $118 from $120 and keeps a Neutral rating on the shares.
About CHH
Choice Hotels International, Inc. is a lodging franchisor with over 7,500 hotels, representing over 650,000 rooms, in 46 countries and territories. The Company’s segments include Hotel Franchising & Management and Corporate & Other. The Hotel Franchising & Management reportable segment includes the Company's hotel franchising operations, which consist of its approximately 22 brands and brand extensions and the hotel management operations of 13 hotels (inclusive of four-owned hotels). Its brand names include Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Ascend Hotel Collection, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, and Cambria Hotels (collectively, the legacy Choice brands). It also includes Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
