Celsius Holdings Appoints New Board Members to Enhance Strategy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 08 2026
0mins
Should l Buy CELH?
Source: Globenewswire
Celsius Holdings Inc. has seen its stock price decline by 5.39% as it hits a 20-day low amid broader market gains, with the Nasdaq-100 up 0.34% and the S&P 500 up 0.09%.
The company appointed Christy Jacoby and John Short to its Board of Directors, replacing Israel Kontorovsky and Michael Del Pozzo. Jacoby, the Senior Vice President and CFO of PepsiCo North America Operations, brings over 20 years of experience, while Short, PepsiCo's Senior Vice President of Strategic Partnerships & Franchise, has over 30 years of leadership experience. This move aims to enhance Celsius's long-term value creation strategy and indicates PepsiCo's ongoing influence over the company's future development.
The appointments are expected to strengthen Celsius's financial strategy and commercial growth, potentially positioning the company for better performance in the competitive beverage market.
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Analyst Views on CELH
Wall Street analysts forecast CELH stock price to rise
17 Analyst Rating
14 Buy
2 Hold
1 Sell
Strong Buy
Current: 43.430
Low
45.00
Averages
62.85
High
80.00
Current: 43.430
Low
45.00
Averages
62.85
High
80.00
About CELH
Celsius Holdings, Inc. is engaged in the development, processing, marketing, sale, and distribution of functional energy drinks to a range of consumers. The Company's flagship asset, CELSIUS, is marketed as a lifestyle and energy drink. This product line comes in two versions: a ready-to-drink form and an on-the-go powder form. It also offers a new CELSIUS Essentials line, available in 16-ounce cans and a Hydration line of zero-sugar powders that are infused with electrolytes and are available in a variety of fruit-forward flavors. Celsius products are offered in retail channels across the United States, including conventional grocery, natural, convenience, fitness, mass market, vitamin specialty and e-commerce platforms. Its product's formulation includes ingredients and supplements such as green tea (EGCG), ginger (from the root), calcium, chromium, B vitamins and vitamin C. The Company's product portfolio also includes the health and wellness brand Alani Nu.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Jacoby's Background: Christy Jacoby currently serves as Senior Vice President and CFO of PepsiCo North America Operations, overseeing approximately $40 billion in food and beverage business, bringing over 20 years of finance and operational leadership experience, which is expected to provide Celsius with deep financial strategy and performance insights.
- Short's Background: John Short is PepsiCo's Senior Vice President of Strategic Partnerships & Franchise, with over 30 years of leadership experience in the beverage and consumer packaged goods industries, focusing on commercial strategy and revenue growth management, which is anticipated to drive Celsius's expansion and partnerships in the beverage market.
- PepsiCo's Influence: PepsiCo is entitled to nominate two directors under its equity investment agreement with Celsius, indicating its ongoing support and influence over Celsius's future development, which may further strengthen the strategic partnership between the two companies.
See More
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- Investor Concerns: Investors are closely monitoring the rise in oil prices.
- Geopolitical Tensions: The increase in oil prices is linked to ongoing tensions with Iran.
- Market Reactions: The combination of these factors is influencing investor sentiment and market performance.
See More
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- Video Podcast Integration: Apple announced it will soon integrate video into its podcast app, responding to the growing demand as 37% of people over 12 watch video podcasts monthly, aiming to enhance user experience and align with competitors like Spotify.
- Product Launch Teaser: This video feature serves as a teaser ahead of a larger product launch on March 4, which is rumored to include new MacBook and iPad models, demonstrating Apple's ongoing commitment to innovation despite competitive pressures in the tech market.
- Market Reaction Analysis: While Apple's brand loyalty remains strong, analysts express concerns about its plans to update Siri, suggesting it may not compete effectively with AI chatbots from OpenAI and Google, potentially impacting investor confidence in Apple's future growth.
- Overall Market Dynamics: Amid AI-induced market panic, the S&P 500 fell 1.85% last week, with the Nasdaq dropping 2.98%, indicating pressure on tech stocks, as investors closely watch the upcoming AI impact summit for insights into future developments.
See More
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- Dividend Growth Continuation: PepsiCo (PEP) recently announced its dividend growth streak has reached 54 years, with the March dividend remaining the same as last quarter but up 5% from last year, while the June dividend will increase by 4%, demonstrating the company's strong cash flow and profitability.
- Strong Cash Flow: Last year, PepsiCo generated nearly $12.1 billion in operating cash flow, comfortably covering $4.4 billion in capital expenditures and $7.6 billion in dividend payments, reflecting its financial stability and supporting its A+ credit rating.
- Future Return Plans: PepsiCo anticipates paying $7.9 billion in dividends by 2026 and plans to repurchase $1 billion of its stock as part of a newly announced $10 billion repurchase program, further enhancing shareholder returns.
- Optimistic Growth Outlook: The company expects net revenue growth of 4% to 6% in 2026, with core earnings-per-share growth of 4% to 6%, and will continue investing in high-growth areas to ensure long-term revenue and earnings growth.
See More
PepsiCo Extends Dividend Growth Streak to 54 Years
- Dividend Increase: PepsiCo has announced a 4% increase in its dividend, marking its 54th consecutive year of dividend growth, which underscores the company's robust cash flow and profitability, solidifying its status as a Dividend King.
- Strong Cash Flow: Last year, PepsiCo generated nearly $12.1 billion in operating cash flow, comfortably covering $4.4 billion in capital expenditures and $7.6 billion in dividend payments, demonstrating its strong financial health and commitment to shareholder returns.
- Future Commitments: By 2026, PepsiCo anticipates paying $7.9 billion in dividends and plans to repurchase $1 billion of its stock as part of a newly announced $10 billion buyback program, reflecting the company's confidence in future growth and commitment to shareholders.
- Growth Strategy: PepsiCo expects to achieve net revenue growth of 4% to 6% by 2026 and plans to invest nearly 5% of its net revenue in high-growth areas to support ongoing growth and profitability, ensuring its ability to maintain future dividend payments.
See More
Celsius Holdings Announces 2025 Financial Results Schedule
- Executive Presentation: Celsius Holdings' CEO John Fieldly, COO Eric Hanson, and CBO Kyle Watson will present at the Consumer Analyst Group of New York (CAGNY) Conference on February 19, 2026, showcasing the company's strategy and market outlook, which is expected to attract investor interest.
- Earnings Release Schedule: The company plans to release its fourth quarter and full-year 2025 financial results before market open on February 26, 2026, followed by a conference call to analyze the financial results and address investor inquiries, enhancing transparency and investor confidence.
- Webcast and Replay: Celsius will provide live webcasts and replays of the conference on its investor relations website, ensuring investors can access key information in a timely manner, in compliance with the SEC's Regulation Fair Disclosure, thereby enhancing the breadth of information dissemination.
- Functional Beverage Market Positioning: Celsius Holdings focuses on the functional beverage market, with brands like CELSIUS® and Alani Nu®, meeting the demand for healthy drinks through innovative products, further solidifying its market position in the rapidly growing functional beverage sector.
See More
Celsius Holdings Appoints New Board Members
- New Board Members: Celsius Holdings has appointed Christy Jacoby and John Short to its Board of Directors, replacing Israel Kontorovsky and Michael Del Pozzo, aiming to enhance the board's expertise to support the company's long-term value creation strategy.
- Jacoby's Background: Christy Jacoby currently serves as Senior Vice President and CFO of PepsiCo North America Operations, overseeing approximately $40 billion in food and beverage business, bringing over 20 years of finance and operational leadership experience, which is expected to provide Celsius with deep financial strategy and performance insights.
- Short's Background: John Short is PepsiCo's Senior Vice President of Strategic Partnerships & Franchise, with over 30 years of leadership experience in the beverage and consumer packaged goods industries, focusing on commercial strategy and revenue growth management, which is anticipated to drive Celsius's expansion and partnerships in the beverage market.
- PepsiCo's Influence: PepsiCo is entitled to nominate two directors under its equity investment agreement with Celsius, indicating its ongoing support and influence over Celsius's future development, which may further strengthen the strategic partnership between the two companies.
See More
