Booking Holdings Inc. reaches 20-day high amid sector rotation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 15 Dec 25
Source: SeekingAlpha
Booking Holdings Inc. experienced a price increase of 3.02%, reaching a 20-day high. This movement occurs in the context of a broader market decline, with the Nasdaq-100 down 0.25% and the S&P 500 down 0.17%.
The stock's rise is attributed to sector rotation, as investors are shifting their focus towards travel and hospitality stocks, despite the overall market weakness. This trend indicates a growing confidence in the recovery of the travel sector, which has been bolstered by recent positive developments in consumer travel demand.
As the travel industry continues to rebound, Booking Holdings Inc. is well-positioned to benefit from increased bookings and revenue growth, suggesting a positive outlook for the company in the coming quarters.
Analyst Views on BKNG
Wall Street analysts forecast BKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKNG is 6153 USD with a low forecast of 5407 USD and a high forecast of 6850 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
25 Analyst Rating
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 5153.410
Low
5407
Averages
6153
High
6850
Current: 5153.410
Low
5407
Averages
6153
High
6850
About BKNG
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
