Birkenstock Holding PLC's stock fell 5.17% today, crossing below the 5-day SMA, as the broader market showed strength with the Nasdaq-100 up 1.56% and the S&P 500 up 0.99%.
The decline is attributed to concerns over increased capacity investments and the impact of U.S. tariffs on profitability, despite the company reporting strong fourth-quarter earnings with adjusted earnings per share of 60 cents, exceeding analyst expectations. The company also plans to invest approximately 85 million euros to expand production capacity and open around 40 new retail stores globally in fiscal 2026, indicating strong future demand.
This situation highlights the challenges Birkenstock faces in balancing growth with external economic pressures, as the stock has seen a significant decline of 18.1% this year, reflecting broader industry concerns.
Wall Street analysts forecast BIRK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BIRK is 59.05 USD with a low forecast of 49.00 USD and a high forecast of 66.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
Wall Street analysts forecast BIRK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BIRK is 59.05 USD with a low forecast of 49.00 USD and a high forecast of 66.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Buy
2 Hold
0 Sell
Strong Buy
Current: 37.720
Low
49.00
Averages
59.05
High
66.00
Current: 37.720
Low
49.00
Averages
59.05
High
66.00
Goldman Sachs
Louise Singlehurst
Buy
downgrade
$59
2026-01-29
New
Reason
Goldman Sachs
Louise Singlehurst
Price Target
$59
AI Analysis
2026-01-29
New
downgrade
Buy
Reason
Goldman Sachs analyst Louise Singlehurst lowered the firm's price target on Birkenstock to $59 from $62.80 and keeps a Buy rating on the shares. The company's Capital Markets Day presentation suggests that its strong momentum continues, and the firm still finds the stock's valuation "attractive", the analyst tells investors in a research note. Brand momentum continues to be strong as full price realization remains well over 90% with structural growth opportunities in key markets which remain underpenetrated, the firm added.
Morgan Stanley
Equal Weight
downgrade
$57 -> $47
2026-01-27
New
Reason
Morgan Stanley
Price Target
$57 -> $47
2026-01-27
New
downgrade
Equal Weight
Reason
Morgan Stanley lowered the firm's price target on Birkenstock to $47 from $57 and keeps an Equal Weight rating on the shares ahead of the Capital Markets Day taking place in New York City tomorrow and following the company's Q1 trading statement published on January 12. Bears expect Birkenstock to lower medium-term growth guidance tomorrow given consistent deceleration since FY21, but the firm questions "will that be the case?"
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Seaport Research
Neutral
initiated
2026-01-16
Reason
Seaport Research
Price Target
2026-01-16
initiated
Neutral
Reason
Seaport Research initiated coverage of Birkenstock with a Neutral rating and no price target. The firm views Birkenstock as a "12-month brand" with product extension opportunities. However, the company's Google search interest growth is slowing year-over-year and the U.S. search interest for the Boston was down significantly for holiday, the analyst tells investors in a research note. Seaport adds that the Birkenstock feedback from its December footwear survey "wasn't too positive."
Deutsche Bank
NULL
to
Buy
maintain
$50
2026-01-08
Reason
Deutsche Bank
Price Target
$50
2026-01-08
maintain
NULL
to
Buy
Reason
Deutsche Bank resumed coverage of Birkenstock with a Buy rating and $50 price target. The firm resumed coverage of global brands, off-price, and specialty beauty retail. Following a "surprisingly strong" year for retail, Deutsche is entering 2026 with optimism as it anticipates a "volatile but broadly risk-on" macro environment, the analyst tells investors in a research note. The firm sees solid top-line trends, particularly in the first half of the year, due to easier weather comparisons and a boost in tax refunds.
About BIRK
Birkenstock Holding plc operates through Birkenstock Group B.V. & Co. KG and its subsidiaries. Birkenstock is a global brand, which has developed a unisex portfolio of footbed-based products that serve consumers of all geographies, genders, ages, and income levels. Its proprietary footbed, which reflects the anatomy of the human foot, represents the foundation of its brand and products. It operates a vertically integrated manufacturing base and produces all its footbeds in Germany. BIRKENSTOCK offers a wide range of products that go beyond footwear, including sleep systems and natural cosmetics, catering to both entry-level and luxury markets. The Company operates its channels, utilizing the business-to-business (B2B) channel to facilitate brand accessibility while fully engaging consumers in its direct-to-consumer (DTC) channel, which offers its complete product range and access to its silhouettes.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
