Angry Orchard's Valentine's Day Program Boosts Brand Loyalty
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 17 2024
0mins
Should l Buy SAM?
Source: Coinmarketcap
Boston Beer Company Inc's stock rose by 5.00% as it reached a 20-day high amid the launch of Angry Orchard's Valentine's Day Ex-Change Program. This initiative allows consumers to send their ex's abandoned items to the cider house in exchange for cash towards fresh cider, aiming to help the heartbroken transform their emotions. The program reflects Angry Orchard's commitment to sustainability and is expected to enhance brand image, attracting more young consumers and increasing brand loyalty.
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Analyst Views on SAM
Wall Street analysts forecast SAM stock price to rise
9 Analyst Rating
1 Buy
7 Hold
1 Sell
Hold
Current: 230.780
Low
192.00
Averages
239.01
High
326.00
Current: 230.780
Low
192.00
Averages
239.01
High
326.00
About SAM
The Boston Beer Company, Inc. is engaged in the business of selling alcohol beverages throughout the United States and in selected international markets, under various trademarks. The trademarks include The Boston Beer Company, Twisted Tea Brewing Company, Hard Seltzer Beverage Company, Angry Orchard Cider Company, Dogfish Head Craft Brewery, Dogfish Head Distilling Co., Angel City Brewing Company, Coney Island Brewing Company, Green Rebel Brewing Co., and Sun Cruiser Beverage Co. It produces alcohol beverages, including hard seltzer, flavored malt beverages, and hard cider at Company-owned breweries and its cidery and under contract arrangements at other production facilities. The four primary Company-owned breweries are focused on production and research and development. It also owns three smaller local breweries that are mainly focused on brewing and packaging beers for retail sales on site at tap rooms and gift shops, and other. The Company sells its beverages in various packages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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