Should I Buy SAM? SAM 2026 Analysis

Should You Buy Boston Beer Company Inc (SAM) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

209.740

1 Day change

-1.69%

52 Week Range

260.000

Analysis Updated At

2026/01/26

Boston Beer Company Inc. (SAM) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has shown improvements in net income, EPS, and gross margin, the declining revenue and insider selling are concerning. Additionally, the stock lacks strong positive catalysts or proprietary trading signals, and analysts have a neutral stance with reduced price targets. It is better to wait for clearer signals or improved fundamentals before considering an investment.

Technical Analysis

The MACD is positive and contracting, indicating some bullish momentum. The RSI is neutral at 66.447, and moving averages are converging, suggesting no strong trend. The stock is trading near its pivot level of 214.375, with resistance at 222.544 and support at 206.206. Overall, the technical indicators do not provide a clear buy signal.

Options Data

Neutral

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

The launch of TeaPot Blueberry Chamomile tea with THC could attract health-conscious consumers and tap into the growing cannabis beverage market. Improved net income (+37.72% YoY), EPS (+48.60% YoY), and gross margin (+9.79% YoY) in Q3 2025 are positive signs.

Neutral/Negative Catalysts

Revenue dropped by 11.23% YoY in Q3 2025, indicating declining top-line growth. Insider selling has increased significantly (+388.07% over the last month), which could signal a lack of confidence from management. Analysts have lowered price targets, and there is no recent congress trading data to indicate political interest in the stock.

Financial Performance

In Q3 2025, revenue dropped to $537.49M (-11.23% YoY), but net income increased to $46.16M (+37.72% YoY). EPS rose to 4.25 (+48.60% YoY), and gross margin improved to 50.81% (+9.79% YoY). While profitability metrics have improved, the revenue decline is a red flag.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a neutral stance on SAM. Citi and Piper Sandler recently lowered their price targets to $220, citing sector headwinds and company-specific challenges. No strong buy ratings were observed, and the sentiment remains cautious.

9 Analyst Rating

Wall Street analysts forecast SAM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SAM is 239.01 USD with a low forecast of 192 USD and a high forecast of 326 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

1 Buy

7 Hold

1 Sell

Hold

Current: 213.340

Low

192

Averages

239.01

High

326

Current: 213.340

Low

192

Averages

239.01

High

326

Citi

Neutral

downgrade

$250 -> $220

AI Analysis

2025-12-17

Reason

Citi

Price Target

$250 -> $220

AI Analysis

2025-12-17

downgrade

Neutral

Reason

Citi lowered the firm's price target on Boston Beer to $220 from $250 and keeps a Neutral rating on the shares. The firm adjusted targets in the beverages, household and personal care sector as part of its 2026 outlook. Citi is shifting from a bullish stance on the non-alcoholic beverage space throughout 2025 toward favoring the household and personal care names. It sees improving fundamentals for the group due to the cycling of inventory destocking and easier consumption compares.

TD Cowen

Derrick Wood

Buy

maintain

$49 -> $55

2025-12-05

Reason

TD Cowen

Derrick Wood

Price Target

$49 -> $55

2025-12-05

maintain

Buy

Reason

TD Cowen analyst Derrick Wood raised the firm's price target on Samsara to $55 from $49 and keeps a Buy rating on the shares. The firm said they reported a strong quarter which showed impressive momentum with lots of new growth being unlocked and taking hold. Cowen continues to see strong beat & raise motions ahead amidst steady execution and said the company remains a top software executor.

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SAM Should I Buy

SAM Should I Buy

Should You Buy Boston Beer Company Inc (SAM) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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