Why out-of-favor Apple holds the key to tech stocks in the coming weeks
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 01 2025
0mins
Should l Buy AAPL?
Source: MarketWatch
Market Performance: After two consecutive record highs for the S&P 500 and Nasdaq, the new quarter is anticipated to start with losses due to investor fatigue.
Legislative Impact: The upcoming week is eventful and shortened by holidays, with Trump's tax and spending bill currently under consideration in the Senate, contributing to market uncertainty.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 251.640
Low
239.00
Averages
306.89
High
350.00
Current: 251.640
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Apple's Services Revenue Continues to Grow
- Increased User Spending: Evercore ISI's survey indicates that the average monthly spend of Apple users has risen to approximately $13 from a three-year average of $9, reflecting a growing acceptance of high-value services and driving overall revenue growth for Apple's services.
- Higher Adoption of AppleCare and Apple One: The survey reveals that about 63% of respondents now have AppleCare or Apple One, a significant increase from the three-year average of 44%, indicating a deeper trust and reliance on Apple's service offerings among users.
- Rising Apple Pay Usage: Approximately 40% of respondents reported using Apple Pay, up from a three-year average of 30%, suggesting that Apple's market penetration in mobile payments is strengthening, which further enhances the profitability of its ecosystem.
- Underappreciated AI Potential: Although around 44% of users expressed willingness to upgrade for AI features, this represents a ~2-point decline from the previous survey, indicating a lack of recognition of the potential value of Apple's intelligent assistant, with upcoming new features likely to shift this perception.
See More
Apple Launches Enterprise Platform Apple Business
- Platform Integration: Apple launched the Apple Business platform on Tuesday, which integrates key services such as mobile device management, employee group configuration, device settings, security, and apps, aimed at helping businesses of all sizes operate efficiently and grow.
- Storage and Services: Employee accounts receive 5GB of free iCloud storage, with additional storage up to 2TB available for $0.99 per user per month, while AppleCare+ for Business costs $6.99 per device or $13.99 per user for up to three devices, enhancing service assurance for enterprises.
- New Advertising Opportunities: The new platform allows businesses in the U.S. and Canada to place ads in the Apple Maps app, with ads appearing at the top of user search results, clearly marked, thereby increasing business visibility and customer acquisition potential.
- Privacy Protection Commitment: Apple emphasized that user location and ad interaction data will not be linked to Apple accounts, with all data remaining on user devices and not collected or shared by Apple, further enhancing user trust in the platform.
See More
Cisco's Stock Gradually Recovers
- Price Breakthrough: Cisco has recently surpassed its 2000 peak in February, and although its recovery has been gradual, the stock has broken above its trading range with a target price nearing $86.60, indicating market confidence in its future performance.
- Technical Formation: The current cup and handle pattern suggests potential upward momentum, and investors may increase buying pressure upon confirmation of returning positive momentum, which could drive the stock closer to its historical highs.
- Relative Performance: Cisco has seen a roughly 1,000% increase since 2002, which, while less impressive than the 1,600% surge from 1994 to 2000, reflects a more sustainable growth pace, indicating a gradual restoration of market confidence.
- Market Environment: Over the coming months, Cisco will continue to leverage its short-term bullish formation, and if it can maintain recent gains and trend higher, it may achieve sustained outperformance relative to the Nasdaq 100 index.
See More
Nasdaq Faces Immense Selling Pressure Amid Growth Stock Rotation
- Market Selling Pressure: In 2026, the Nasdaq Composite has pulled back by 5% as investors rotate out of high-valuation stocks, reflecting a similar market sentiment to 2022, which could lead to further declines.
- Historical Context: In 2022, the Nasdaq index plummeted over 30% due to inflation and rising interest rates, highlighting the vulnerability of growth stocks under market stress and the uneven nature of the sell-off.
- Quality Companies Resilience: Despite the overall market weakness, companies like Microsoft and Apple fell 28% and 26% respectively in 2022, yet their core services' steady demand and high margins demonstrated relative strength, underscoring the importance of fundamentals during economic turbulence.
- Investment Strategy Insights: Current market volatility presents buying opportunities in high-quality blue-chip stocks, as history shows that market drawdowns often lead to new highs, emphasizing the significance of patience and selectivity in investment decisions.
See More
Meta and YouTube Found Liable in Social Media Addiction Case
- Jury Verdict: A Los Angeles jury found Meta and YouTube negligent in a social media addiction case, failing to warn users of potential dangers, ordering $3 million in damages to plaintiff K.G.M., with Meta responsible for 70% and YouTube for 30%.
- Industry Impact: This ruling is seen as a 'Big Tobacco' moment for the social media industry, potentially triggering a wave of similar lawsuits that could reshape legal responsibilities and operational practices, particularly regarding the protection of minors.
- Design Flaw Debate: During the trial, jurors were tasked with determining whether the design features of Meta and YouTube's apps contributed to K.G.M.'s mental health issues, as the plaintiff alleged severe body dysmorphia, depression, and suicidal thoughts due to app usage.
- Future Litigation Outlook: The case serves as a bellwether for similar lawsuits in California, likely influencing future legal outcomes involving Meta, YouTube, TikTok, and Snap, which may lead to stricter regulations and increased legal liabilities.
See More
Meta and YouTube Verdict Could Reshape Social Media Landscape
- Verdict Impact: A jury reached a verdict in a significant trial involving Meta and YouTube, which is yet to be announced; this case is characterized as the social media industry's 'Big Tobacco' moment, potentially leading to stricter regulations and legal liabilities for the sector.
- Massive Damages: The New Mexico jury found Meta liable for willfully violating unfair practices, ordering the company to pay $375 million in damages, which could significantly impact Meta's financial health and trigger similar lawsuits in other states.
- Mental Health Concerns: Plaintiff K.G.M. alleged severe mental health issues due to her use of Instagram and YouTube, with the jury tasked to determine if the apps' design contributed to her distress, influencing future design and operational strategies of social media platforms.
- Future Litigation Outlook: This case serves as a bellwether for similar lawsuits in California, likely affecting future legal rulings, particularly those concerning youth mental health, and may prompt social media companies to reassess their product designs and user safety measures.
See More
Apple's Services Revenue Continues to Grow
- Increased User Spending: Evercore ISI's survey indicates that the average monthly spend of Apple users has risen to approximately $13 from a three-year average of $9, reflecting a growing acceptance of high-value services and driving overall revenue growth for Apple's services.
- Higher Adoption of AppleCare and Apple One: The survey reveals that about 63% of respondents now have AppleCare or Apple One, a significant increase from the three-year average of 44%, indicating a deeper trust and reliance on Apple's service offerings among users.
- Rising Apple Pay Usage: Approximately 40% of respondents reported using Apple Pay, up from a three-year average of 30%, suggesting that Apple's market penetration in mobile payments is strengthening, which further enhances the profitability of its ecosystem.
- Underappreciated AI Potential: Although around 44% of users expressed willingness to upgrade for AI features, this represents a ~2-point decline from the previous survey, indicating a lack of recognition of the potential value of Apple's intelligent assistant, with upcoming new features likely to shift this perception.
See More
Apple Launches Enterprise Platform Apple Business
- Platform Integration: Apple launched the Apple Business platform on Tuesday, which integrates key services such as mobile device management, employee group configuration, device settings, security, and apps, aimed at helping businesses of all sizes operate efficiently and grow.
- Storage and Services: Employee accounts receive 5GB of free iCloud storage, with additional storage up to 2TB available for $0.99 per user per month, while AppleCare+ for Business costs $6.99 per device or $13.99 per user for up to three devices, enhancing service assurance for enterprises.
- New Advertising Opportunities: The new platform allows businesses in the U.S. and Canada to place ads in the Apple Maps app, with ads appearing at the top of user search results, clearly marked, thereby increasing business visibility and customer acquisition potential.
- Privacy Protection Commitment: Apple emphasized that user location and ad interaction data will not be linked to Apple accounts, with all data remaining on user devices and not collected or shared by Apple, further enhancing user trust in the platform.
See More
Cisco's Stock Gradually Recovers
- Price Breakthrough: Cisco has recently surpassed its 2000 peak in February, and although its recovery has been gradual, the stock has broken above its trading range with a target price nearing $86.60, indicating market confidence in its future performance.
- Technical Formation: The current cup and handle pattern suggests potential upward momentum, and investors may increase buying pressure upon confirmation of returning positive momentum, which could drive the stock closer to its historical highs.
- Relative Performance: Cisco has seen a roughly 1,000% increase since 2002, which, while less impressive than the 1,600% surge from 1994 to 2000, reflects a more sustainable growth pace, indicating a gradual restoration of market confidence.
- Market Environment: Over the coming months, Cisco will continue to leverage its short-term bullish formation, and if it can maintain recent gains and trend higher, it may achieve sustained outperformance relative to the Nasdaq 100 index.
See More
Nasdaq Faces Immense Selling Pressure Amid Growth Stock Rotation
- Market Selling Pressure: In 2026, the Nasdaq Composite has pulled back by 5% as investors rotate out of high-valuation stocks, reflecting a similar market sentiment to 2022, which could lead to further declines.
- Historical Context: In 2022, the Nasdaq index plummeted over 30% due to inflation and rising interest rates, highlighting the vulnerability of growth stocks under market stress and the uneven nature of the sell-off.
- Quality Companies Resilience: Despite the overall market weakness, companies like Microsoft and Apple fell 28% and 26% respectively in 2022, yet their core services' steady demand and high margins demonstrated relative strength, underscoring the importance of fundamentals during economic turbulence.
- Investment Strategy Insights: Current market volatility presents buying opportunities in high-quality blue-chip stocks, as history shows that market drawdowns often lead to new highs, emphasizing the significance of patience and selectivity in investment decisions.
See More
Meta and YouTube Found Liable in Social Media Addiction Case
- Jury Verdict: A Los Angeles jury found Meta and YouTube negligent in a social media addiction case, failing to warn users of potential dangers, ordering $3 million in damages to plaintiff K.G.M., with Meta responsible for 70% and YouTube for 30%.
- Industry Impact: This ruling is seen as a 'Big Tobacco' moment for the social media industry, potentially triggering a wave of similar lawsuits that could reshape legal responsibilities and operational practices, particularly regarding the protection of minors.
- Design Flaw Debate: During the trial, jurors were tasked with determining whether the design features of Meta and YouTube's apps contributed to K.G.M.'s mental health issues, as the plaintiff alleged severe body dysmorphia, depression, and suicidal thoughts due to app usage.
- Future Litigation Outlook: The case serves as a bellwether for similar lawsuits in California, likely influencing future legal outcomes involving Meta, YouTube, TikTok, and Snap, which may lead to stricter regulations and increased legal liabilities.
See More
Meta and YouTube Verdict Could Reshape Social Media Landscape
- Verdict Impact: A jury reached a verdict in a significant trial involving Meta and YouTube, which is yet to be announced; this case is characterized as the social media industry's 'Big Tobacco' moment, potentially leading to stricter regulations and legal liabilities for the sector.
- Massive Damages: The New Mexico jury found Meta liable for willfully violating unfair practices, ordering the company to pay $375 million in damages, which could significantly impact Meta's financial health and trigger similar lawsuits in other states.
- Mental Health Concerns: Plaintiff K.G.M. alleged severe mental health issues due to her use of Instagram and YouTube, with the jury tasked to determine if the apps' design contributed to her distress, influencing future design and operational strategies of social media platforms.
- Future Litigation Outlook: This case serves as a bellwether for similar lawsuits in California, likely affecting future legal rulings, particularly those concerning youth mental health, and may prompt social media companies to reassess their product designs and user safety measures.
See More
