Three Hotel Stocks to Keep an Eye On Amid Industry Challenges
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 24 2025
0mins
Source: NASDAQ.COM
Industry Overview: The Zacks Hotels and Motels industry includes companies involved in owning, managing, and franchising hotels, as well as developing vacation ownership products and mobile accommodations, facing challenges like economic uncertainty and labor shortages.
Current Trends: Key trends affecting the industry include economic headwinds leading to reduced leisure and corporate travel demand, significant labor shortages impacting service quality, and a decline in revenue per available room (RevPAR) and occupancy rates.
Market Performance: The Zacks Hotels and Motels industry has underperformed the S&P 500, with a decline of 9.4% over the past year, while the industry's valuation remains lower than the S&P 500 average, indicating a lack of investor confidence.
Stocks to Watch: Notable companies in the industry include Marriott, Hilton, and Choice Hotels, each showing potential for growth through digital transformation, unit expansion, and strategic investments, despite varying stock performance over the past year.
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Analyst Views on HLT
Wall Street analysts forecast HLT stock price to fall
18 Analyst Rating
11 Buy
7 Hold
0 Sell
Moderate Buy
Current: 294.040
Low
253.00
Averages
292.37
High
340.00
Current: 294.040
Low
253.00
Averages
292.37
High
340.00
About HLT
Hilton Worldwide Holdings Inc. is a global hospitality company that is engaged in managing, franchising, owning and leasing hotels and resorts, and licensing its intellectual property, including brand names, trademarks and service marks. It has a portfolio of over 24 brands comprising more than 8,400 properties and more than 1.25 million rooms in 140 countries and territories. It has two segments: management and franchise and ownership. The management and franchise segment includes all the hotels it manages for third-party owners, as well as all franchised hotels that license its intellectual property (IP), and/or use its booking channels and related programs, and where it provides other contracted services to third-party owners. The ownership segment includes nightly hotel room sales, food and beverage sales and other services at its consolidated owned and leased hotels. Its brands include Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Weak RevPAR Projections: An analysis by OysterLink suggests that U.S. RevPAR is expected to rise only slightly during the tournament, which is disappointing for hotel operators who had high hopes for a summer surge in bookings.
- Strategy Adjustments: Many properties in host markets have filled only a small share of FIFA room blocks, prompting operators to abandon an event-only strategy and reopen inventory to regular corporate and leisure travelers to avoid unused rooms.
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- Booking Trends Decline: According to Hotel Dive, early booking trends for the World Cup indicate that some host cities are experiencing single-digit bookings, reflecting a cautious outlook on match-related demand that could negatively impact overall hotel revenue.
- Weak RevPAR Projections: An analysis by OysterLink suggests that U.S. RevPAR is expected to rise only slightly during the tournament, which is disappointing for hotel operators who had high hopes for a summer surge in bookings.
- Strategy Adjustments: Many properties in host markets have filled only a small share of FIFA room blocks, prompting operators to abandon an event-only strategy and reopen inventory to regular corporate and leisure travelers to avoid unused rooms.
- Flexible Pricing Strategies: Hotel operators are adjusting by embracing more dynamic pricing, loosening length-of-stay restrictions, and maintaining broad distribution, indicating a shift in treating the World Cup as a high-demand summer period rather than a once-in-a-lifetime windfall.
See More
Bill Ackman Sells Hilton Stake, Shifts to AI Giants
- Hilton's Strong Performance: Bill Ackman invested in Hilton in 2018, during which time global hotel rooms increased from 913,000 to 1.3 million, and membership grew from 85 million to 243 million, driving revenue up 35% from $8.9 billion to over $12 billion and operating income up 88%, showcasing the success of its asset-light business model.
- Rising Market Valuation: Ackman initially purchased Hilton shares at a P/E ratio of 23, but the current ratio exceeds 32, indicating a significant increase in market expectations for future earnings, prompting Ackman to sell his stake in search of more attractive investment opportunities.
- New AI Investment Opportunities: Ackman has shifted his focus to Amazon and Meta Platforms, believing these tech giants have long-term growth potential in generative AI, particularly as Amazon's cloud services and Meta's advertising business benefit from advancements in AI technology.
- Capital Expenditure Plans: Despite both Amazon and Meta planning substantial increases in capital expenditures, Ackman believes these investments will yield strong future returns, especially as Amazon's cloud services have achieved triple-digit revenue growth amid a surge in AI spending.
See More
Middle East War Disrupts Gulf Conference Schedule
- Schedule Adjustments: The ongoing war in the Middle East has led to the postponement or rescheduling of several high-profile events originally planned from March to May, highlighting how geopolitical tensions disrupt the Gulf's conference calendar and potentially slow economic activity.
- Major Event Cancellations: Formula 1 announced the cancellation of the Bahrain and Saudi Arabian Grands Prix in April due to the regional situation, reflecting the direct impact of security concerns on global sporting events and potentially diminishing the Gulf's international image.
- Cultural Event Adaptation: Art Dubai in Abu Dhabi will proceed from May 14-17 in an
See More
Airlines Surge Amid Easing Iran Tensions
- Airline Stocks Rally: Following President Trump's announcement that the U.S. would refrain from striking key energy infrastructure in Iran, Delta Air Lines, United Airlines, Southwest Airlines, and American Airlines saw their stock prices surge approximately 4%, indicating market optimism for a recovery in the airline sector.
- Travel-Related Stocks Rise: Optimism surrounding a resolution to the Iran conflict boosted online travel booking site Booking Holdings by nearly 2%, short-term rental platform Airbnb by almost 3%, and hotel chains Hyatt, Marriott, and Hilton by around 3%, reflecting expectations for a rebound in travel demand.
- Palantir Technologies Surge: Shares of Palantir Technologies jumped over 4% after reports that the Pentagon will designate its Maven AI system as the core military AI platform, effective by September 30, which is expected to provide stable, long-term funding for the company.
- Biotech Stocks Soar: Apogee Therapeutics' stock skyrocketed 20% after positive Phase 2 results for its zumilokibart treatment for moderate to severe atopic dermatitis, demonstrating the treatment's effectiveness and potentially enhancing the company's future market performance.
See More
U.S. Halts Strikes on Iranian Energy Infrastructure, Boosting Airline Stocks
- Airline Stocks Surge: Shares of Delta Air Lines, United Airlines, and Southwest Airlines rose over 4.5% following the U.S. decision to halt strikes on Iranian energy infrastructure, alleviating concerns about fuel prices and consumer spending.
- Cruise Lines Recovery: Carnival and Royal Caribbean Cruises saw their stock prices jump more than 5%, indicating renewed market confidence in the cruise industry despite previous declines due to economic fallout from the war.
- Energy Stocks Decline: Energy stocks fell as oil prices dropped, with Occidental Petroleum down over 2.5%, EOG Resources down more than 1.5%, and Chevron slipping 1%, reflecting ongoing market concerns about energy supply.
- Tech Stocks Rise: MongoDB's shares increased by over 4% after an upgrade from Mizuho, which highlighted the company's potential to thrive in the AI era, suggesting a positive outlook for its future growth.
See More
Rise of China's Emotional Economy
- Shift in Consumer Trends: Data shows that during the 2025 Chinese New Year, spending on traditional food gifts significantly declined, while expenditures on travel and cosmetics surged, reflecting a growing emphasis on emotional resonance among consumers and indicating a shift towards more personalized and experiential spending.
- Growth of Emotional Economy: According to projections from the iiMedia Research Center, China's emotional economy is expected to exceed 4.5 trillion yuan ($655 billion) by 2029, nearly doubling its value from 2024, highlighting an increasing consumer demand for emotional fulfillment and spiritual satisfaction that is driving market expansion.
- Changes Among Young Consumers: Research indicates that younger Chinese consumers, facing economic pressures, are increasingly inclined to pursue purchases that bring joy and identity rather than traditional material accumulation, a shift that not only affects spending habits but also prompts businesses to reassess their value propositions.
- Policy Attention on Emotional Economy: The Chongqing city government highlighted the importance of the emotional economy for the first time in its 2026 work report, indicating that policymakers are beginning to recognize this emerging consumer trend, while businesses are actively adjusting strategies to meet the demand for emotion-driven spending.
See More
