S&P 500 Futures Decline in Premarket Trading; Globe Life, Coupang Lead
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 12 2024
0mins
Should l Buy CPNG?
Source: MarketWatch
- Stock Market Pre-Market Trading: Globe Life Inc. (GL) and Coupang Inc. (CPNG) showed gains of 6.0% and 5.6%, respectively, before the U.S. stock markets opened.
- Stock Performance: AngloGold Ashanti PLC (AU), GitLab Inc. Cl A (GTLB), and Campbell Soup Co. (CPB) saw gains of at least 3%, while Zoetis Inc. (ZTS) and Arista Networks Inc. (ANET) experienced declines of 4.4% and 3.6% in early trading.
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Analyst Views on CPNG
Wall Street analysts forecast CPNG stock price to rise
6 Analyst Rating
4 Buy
2 Hold
0 Sell
Moderate Buy
Current: 17.130
Low
22.00
Averages
33.83
High
40.00
Current: 17.130
Low
22.00
Averages
33.83
High
40.00
About CPNG
Coupang, Inc. is a technology company that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands, such as Coupang, Coupang Eats, Coupang Play, Farfetch, and Rocket Now. Through its AI cloud computing service as Coupang Intelligent Cloud (CIC), it enhances its services and operations and provides GPU-as-a-Service (GPUaaS), including to external parties. Its Product Commerce segment includes its core Korean retail (owned inventory) and marketplace offerings (third-party merchants) and Rocket Fresh, its fresh grocery offering, as well as advertising products associated with these offerings. Its Developing Offerings include Coupang Eats, its restaurant ordering and delivery service in Korea, Coupang Play, an online content streaming service in Korea, fintech, its retail operations in Taiwan, as well as advertising products associated with these offerings, and also include Farfetch, its global luxury fashion marketplace.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Data Breach Expansion: Coupang's recent security breach has resulted in the leak of an additional 165,000 user records, causing a stock price drop of over 13%, which translates to a market value loss exceeding $8 billion since the initial disclosure in November 2025, severely undermining investor confidence.
- CEO Investigation Risk: Interim CEO Harold Rogers is under investigation by South Korean authorities for potential perjury related to his statements at a National Assembly hearing regarding the breach, which could exacerbate the company's governance crisis and lead to greater legal liabilities and reputational damage.
- Securities Class Action Initiated: A securities class action has been launched by affected investors, alleging that Coupang misled them by promoting “proactive security” measures while failing to detect the breach in a timely manner, potentially leading to a loss of trust among investors and an increase in legal challenges.
- Compensation Plan Impact: Coupang has established a $1.2 billion compensation plan for the data breach, which, while aimed at appeasing affected users, may impose a long-term financial burden on the company, impacting its future investment and growth strategies.
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- Class Action Filed: Bronstein, Gewirtz & Grossman LLC has initiated a class action lawsuit against Coupang, alleging violations of federal securities laws between May 7, 2025, and December 16, 2025, seeking damages for affected investors.
- Cybersecurity Breach: The complaint alleges that Coupang's inadequate cybersecurity protocols allowed a former employee to access sensitive customer information for nearly six months undetected, significantly increasing the company's exposure to regulatory and legal scrutiny.
- Disclosure Failures: When the company became aware of the data breach, it failed to file a current report with the SEC as required, resulting in public statements being materially false and misleading at all times.
- Investor Impact: As the true details emerged, investors suffered losses, and Coupang now faces legal repercussions, with investors having until February 17, 2026, to request lead plaintiff status for potential recovery.
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- Data Breach Impact: Coupang faced a significant data breach in its primary market of South Korea, exposing information from approximately 34 million accounts, although the company reports a healthy 20% year-over-year revenue growth.
- Stock Volatility: Investor concerns over the company's security practices have led to a 26% decline in Coupang's stock price over the past year, with its market capitalization dropping to $32 billion, reflecting worries about its reputation.
- Stable Customer Growth: Despite the negative fallout from the data breach, Coupang's active customer base grew by 10%, demonstrating the competitive advantage of its e-commerce platform in rapid delivery and product selection.
- Future Growth Potential: Management anticipates that with continued double-digit revenue growth, Coupang could achieve annual revenues of $40 billion to $50 billion in the coming years, with a 10% profit margin translating to $5 billion in earnings, highlighting its long-term investment appeal.
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- Data Breach Impact: Coupang's data breach in its main market of South Korea exposed information from approximately 34 million accounts, damaging its reputation and prompting government investigations, with the CEO's absence from hearings exacerbating public dissatisfaction.
- Stock Price Decline: Investor concerns over future uncertainties have led to a 26% drop in Coupang's stock price over the past year, with a current market cap of $32 billion, reflecting market apprehension regarding its security management practices.
- Strong Business Performance: Despite the crisis, Coupang reported a 20% year-over-year increase in net revenue and a 10% rise in active customers, alongside positive free cash flow, indicating robust competitiveness in its e-commerce platform.
- Long-Term Investment Opportunity: Management anticipates achieving an adjusted EBITDA margin of over 10%, and if revenue continues to grow in double digits, annual revenue could reach $40 to $50 billion in the coming years, highlighting its potential as a long-term investment.
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- Data Breach Impact: Coupang's data breach in South Korea exposed information from approximately 34 million accounts, damaging the company's reputation and prompting investors to sell off shares, resulting in a 26% decline in stock price over the past year.
- Management Failure Inquiry: The South Korean government has launched an investigation into Coupang's security practices, with officials attributing the breach to 'management failure' rather than a sophisticated cyberattack, and CEO Bom Kim's absence from a parliamentary hearing has exacerbated the scandal, undermining investor confidence.
- Strong Business Performance: Despite the crisis, Coupang's operations in South Korea continue to thrive, with a 20% year-over-year increase in net revenue and a 10% rise in active customers last quarter, alongside positive free cash flow, highlighting the strength of its e-commerce platform.
- Investment Opportunity Analysis: With a current market cap of $32 billion, Coupang is projected to achieve annual revenues of $40 billion to $50 billion, and if it maintains a 10% profit margin, it could yield $5 billion in earnings, making its current price-to-earnings ratio of 6.4 attractive for long-term investors despite the ongoing data scandal.
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- Deadline for Applications: Investors must file lead plaintiff applications for the Coupang securities class action by February 17, 2026, covering purchases made between May 7, 2025, and December 16, 2025, or risk losing their right to claim.
- Overview of Allegations: Coupang and certain executives are accused of failing to disclose critical information during the class period, violating federal securities laws, including not reporting a data breach that heightened legal and regulatory scrutiny.
- Impact of Data Breach: A former employee accessed sensitive customer information for nearly six months undetected, exposing Coupang to increased legal risks that could adversely affect its reputation and future financial performance.
- Law Firm Background: Kahn Swick & Foti, LLC is a prominent securities litigation firm ranked among the top ten nationally, focusing on recovering investment losses for clients due to corporate fraud or misconduct, with multiple offices to support investor needs.
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