Rogers Launches Amazon Luna Cloud Gaming on Xfinity, Enhancing User Experience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 11 2025
0mins
Should l Buy RCI?
Source: Newsfilter
- Cloud Gaming Integration: Rogers has launched Amazon Luna on its Xfinity platform, enabling users to play over 100 cloud-based games directly on their TV without the need for consoles or downloads, significantly enhancing entertainment options for customers.
- Market Demand Response: With over 70% of Canadians engaging in video gaming, Rogers addresses the growing demand by introducing Luna, further solidifying its leadership position in the entertainment market.
- Convenient User Experience: Users can easily access the game library by simply saying 'Luna' into the Xfinity voice remote, enhancing user convenience and interactivity, which is expected to attract more family users.
- Showcasing Technological Advantage: Powered by Comcast's entertainment operating system, Rogers Xfinity combines cloud gaming services to not only enhance content integration but also strengthen its market competitiveness by providing high-quality internet service.
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Analyst Views on RCI
Wall Street analysts forecast RCI stock price to rise
11 Analyst Rating
7 Buy
3 Hold
1 Sell
Moderate Buy
Current: 38.590
Low
35.99
Averages
41.43
High
46.07
Current: 38.590
Low
35.99
Averages
41.43
High
46.07
About RCI
Rogers Communications Inc. is a diversified Canadian communications and media company. The Company operates in three segments: Wireless, Cable, and Media. The wireless segment provides wireless telecommunications operations for Canadian consumers and businesses. The cable segment is engaged in cable telecommunications operations, including Internet, television, and other video, satellite, telephony, and smart home monitoring services for Canadian consumers and businesses, and network connectivity through its fiber network and data center assets to support a range of voice, data, networking, hosting, and cloud-based services for the business, public sector, and carrier wholesale markets. The media segment offers a diversified portfolio of media properties, including sports media and entertainment, television and radio broadcasting, specialty channels, multi-platform shopping, and digital media.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Athlete Engagement: Prominent athletes including Trey Yesavage, George Springer, and Connor McDavid participate in the initiative, using social media and events to inspire teens to rethink their relationship with screens and enhance their focus on healthy lifestyles.
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- Wireless Service Revenue Growth: In Q4 2025, wireless service revenue reached $2.1 billion, reflecting significant year-over-year growth that underscores the company's strong revenue performance in a highly competitive market, further solidifying its market position.
- Free Cash Flow Increase: The company reported free cash flow of $1 billion in Q4 2025, up 16% year-over-year, indicating substantial progress in capital management and operational efficiency, which will support future investments and shareholder returns.
- Debt Leverage Improvement: Rogers reduced its debt leverage to 3.9 times, a 0.6 times improvement from the previous year, demonstrating proactive efforts in financial health that provide greater flexibility for future expansion and investments.
- Media Revenue Surge: Media revenue soared to $1.2 billion in Q4 2025, more than doubling from the previous year, indicating successful integration of media and sports assets, which enhances overall profitability and competitive strength.
See More
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- Quarterly Dividend Announcement: Rogers Communications declared a quarterly dividend of CAD 0.50 per share, consistent with previous distributions, reflecting the company's stable cash flow and profitability, which bolsters investor confidence.
- Dividend Payment Timeline: The dividend is payable on April 2, with a record date of March 10 and an ex-dividend date also on March 10, ensuring shareholders receive timely returns and reinforcing the company's relationship with investors.
- Investment Opportunity: According to Seeking Alpha's quantitative rating, Rogers Communications is considered undervalued, indicating a potential market underestimation of its future growth prospects, which may present a good buying opportunity for investors.
- Historical Earnings Data: Historical earnings data for Rogers Communications indicates robust financial performance in the past, laying a foundation for future dividend payments and investment returns, thereby strengthening its position in the competitive telecommunications market.
See More
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- Earnings Beat: Rogers Communications reported a Q4 non-GAAP EPS of C$1.51, exceeding expectations by C$0.11, which reflects the company's strong profitability and boosts investor confidence.
- Significant Revenue Growth: The company achieved Q4 revenue of C$6.17 billion, a 12.6% year-over-year increase, surpassing market expectations by C$170 million, indicating robust growth in a competitive market.
- Optimistic Guidance: Rogers anticipates a 3% to 5% increase in total service revenue for 2025, with adjusted EBITDA expected to rise by 1% to 3%, showcasing the company's confidence in future performance and attracting investor interest.
- Capital Expenditures and Free Cash Flow: The capital expenditures reached C$3.707 billion, exceeding the guidance range of C$3.3 billion to C$3.5 billion, while free cash flow stood at C$3.356 billion, meeting expectations, indicating a solid strategy in investment and cash flow management.
See More
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- Healthy Screen Use Advocacy: Rogers launches the Screen Break program in collaboration with athletes to help Canadian students establish healthy screen habits, addressing the alarming average of 5.2 hours of daily phone use among youth, which far exceeds the two-hour limit recommended by the Canadian Paediatric Society.
- Athlete Engagement: Prominent athletes including Trey Yesavage, George Springer, and Connor McDavid participate in the initiative, using social media and events to inspire teens to rethink their relationship with screens and enhance their focus on healthy lifestyles.
- Community Partnerships: Rogers partners with youth organizations to provide grants promoting active living, with YMCA as the first national partner, reflecting the company's commitment to youth health and social responsibility.
- Education and Advocacy: The program encompasses four pillars including parental tools, youth programming, research & partnerships, and education & advocacy, aiming to encourage families to balance screen time through school initiatives and Unplug and Play events, thereby raising awareness of healthy digital habits among teens.
See More
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- Historical Performance: Over the past two years, RCI has consistently beaten both EPS and revenue estimates 100% of the time, indicating strong financial performance and market confidence.
- Estimate Revision Trends: In the last three months, EPS estimates have seen 9 upward revisions and 2 downward, while revenue estimates have experienced 6 upward revisions and 1 downward, suggesting mixed analyst sentiment regarding the company's future performance.
- Investment Opportunity Analysis: Despite the anticipated decline in revenue and earnings, market analysis suggests that Rogers Communications presents an undervalued opportunity in MLSE, potentially offering investors significant value returns.
See More
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Dramatic Start to 2026: The year has begun with significant tensions, likened to a transition from conflict to peace efforts.
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See More
