Rise of China's Emotional Economy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
0mins
Should l Buy WOOF?
Source: CNBC
- Shift in Consumer Trends: Data shows that during the 2025 Chinese New Year, spending on traditional food gifts significantly declined, while expenditures on travel and cosmetics surged, reflecting a growing emphasis on emotional resonance among consumers and indicating a shift towards more personalized and experiential spending.
- Growth of Emotional Economy: According to projections from the iiMedia Research Center, China's emotional economy is expected to exceed 4.5 trillion yuan ($655 billion) by 2029, nearly doubling its value from 2024, highlighting an increasing consumer demand for emotional fulfillment and spiritual satisfaction that is driving market expansion.
- Changes Among Young Consumers: Research indicates that younger Chinese consumers, facing economic pressures, are increasingly inclined to pursue purchases that bring joy and identity rather than traditional material accumulation, a shift that not only affects spending habits but also prompts businesses to reassess their value propositions.
- Policy Attention on Emotional Economy: The Chongqing city government highlighted the importance of the emotional economy for the first time in its 2026 work report, indicating that policymakers are beginning to recognize this emerging consumer trend, while businesses are actively adjusting strategies to meet the demand for emotion-driven spending.
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Analyst Views on WOOF
Wall Street analysts forecast WOOF stock price to rise
7 Analyst Rating
2 Buy
4 Hold
1 Sell
Hold
Current: 2.700
Low
3.00
Averages
3.55
High
4.53
Current: 2.700
Low
3.00
Averages
3.55
High
4.53
About WOOF
Petco Health and Wellness Company, Inc. is a pet health and wellness company focused on improving the lives of pets, pet parents, and its own Petco partners. It offers pet parents a full spectrum of product choices with products to address ongoing humanization and premiumization trends in the market. It integrates its product offering with its services business, building on the foundation of treating the whole pet, including their physical, mental and social well-being. Its service offering includes veterinary care, grooming, and training. It operates a network of full-service, general practice veterinary hospitals complemented by prescription and insurance offerings. It operates more than 1,500 pet care centers across the United States, Mexico and Puerto Rico and a growing network of on-site veterinary hospitals and mobile veterinary clinics. It offers a complete pet health and wellness ecosystem accessible through its pet care centers and digitally at petco.com and on the Petco app.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Employers Recognize Employee Pet Care Needs
- Emerging Employee Trend: As U.S. companies mandate a full return to office, pet care is increasingly recognized as a vital short-term support service, with approximately 59 million Americans providing family care in 2024, highlighting the strong demand for pet care.
- Significant Absenteeism Impact: A survey by Wagmo reveals that 75% of pet owners missed work due to pet care issues in the past year, with 26% missing six or more days, indicating a direct impact on employee productivity.
- Expanded Corporate Benefits: Wellthy introduced pet care into its back-up services in 2024, with around 50% of clients offering this benefit, showcasing innovation and adaptability in employee welfare aimed at enhancing satisfaction and retention rates.
- Context of Caregiving Crisis: While pet care may not be the most urgent need, Wellthy's service expansion aligns with the founder's personal caregiving experiences, aiming to alleviate financial and emotional stress for families, thereby improving overall workplace productivity.
See More
Chewy Shares Surge on Strong 2026 Outlook and Solid Q4 Results
- 2026 Revenue Guidance: Chewy forecasts an 8%-9% revenue growth for 2026, reaching $13.6 billion to $13.75 billion, surpassing the market average estimate of $13.59 billion, indicating strong growth potential in the pet products retail market.
- Solid Q4 Performance: Despite a modest 8.1% year-over-year revenue increase to $3.26 billion in Q4, which met expectations, adjusted EBITDA rose from $124.5 million to $162.3 million, with gross margin improving by 90 basis points to 29.4%, reflecting enhanced operational efficiency.
- Veterinary Service Expansion: Chewy's Vet Care (CVC) added 10 new practices last year, bringing the total to 18, exceeding expectations and serving as a customer acquisition engine that strengthens relationships with high-value customers, supporting long-term growth.
- SmartEquine Acquisition: The acquisition is expected to contribute approximately $80 million in net sales, although it represents less than 1% of total revenue, it helps Chewy expand into equine health, further enhancing its competitive position in the market.
See More
Chewy Matches Q4 Estimates, Offers Optimistic 2026 Guidance
- Performance Meets Expectations: Chewy's Q4 revenue rose 8.1% year-over-year to $3.26 billion, matching analyst estimates, while gross margin improved by 90 basis points to 29.4%, indicating the company's stability and profitability in the market.
- Optimistic Future Guidance: The company forecasts revenue growth of 8%-9% for 2026, reaching $13.6 billion to $13.75 billion, exceeding market average expectations and reflecting Chewy's strong growth potential in the pet product retail sector.
- Veterinary Service Expansion: Chewy's veterinary care platform added 10 new practices last year, bringing the total to 18, enhancing customer satisfaction and strengthening relationships with high-value customers, showcasing its strategic advantage in a competitive market.
- SmartEquine Acquisition: This acquisition is expected to contribute approximately $80 million in net sales, although a small fraction of total revenue, it aids Chewy in expanding its business scope and strengthening its market position in pet health.
See More
Rise of China's Emotional Economy
- Shift in Consumer Trends: Data shows that during the 2025 Chinese New Year, spending on traditional food gifts significantly declined, while expenditures on travel and cosmetics surged, reflecting a growing emphasis on emotional resonance among consumers and indicating a shift towards more personalized and experiential spending.
- Growth of Emotional Economy: According to projections from the iiMedia Research Center, China's emotional economy is expected to exceed 4.5 trillion yuan ($655 billion) by 2029, nearly doubling its value from 2024, highlighting an increasing consumer demand for emotional fulfillment and spiritual satisfaction that is driving market expansion.
- Changes Among Young Consumers: Research indicates that younger Chinese consumers, facing economic pressures, are increasingly inclined to pursue purchases that bring joy and identity rather than traditional material accumulation, a shift that not only affects spending habits but also prompts businesses to reassess their value propositions.
- Policy Attention on Emotional Economy: The Chongqing city government highlighted the importance of the emotional economy for the first time in its 2026 work report, indicating that policymakers are beginning to recognize this emerging consumer trend, while businesses are actively adjusting strategies to meet the demand for emotion-driven spending.
See More
Petco Posts First Profitable Year, Stock Surges 34.6%
- Profitability Shift: Petco reported a net profit of $9.1 million for fiscal 2025, a significant turnaround from a $101.8 million net loss in 2022, indicating a substantial recovery in financial health that boosts investor confidence.
- Cash Flow Surge: Operating cash flow increased by 77% to $314.1 million, demonstrating the company's ability to maintain strong cash flow while reducing debt and inventory, thereby lowering financial risk.
- Debt Restructuring Impact: The leverage ratio improved from 4.2 to 3.0, with debt refinanced to 2031, eliminating near-term maturity pressures and fundamentally improving Petco's financial position, significantly alleviating market concerns about liquidity crises.
- Strategic Growth Focus: Management projects flat to 1.5% sales growth for fiscal 2026, planning to drive revenue through enhanced services, fresh food, and proprietary brands, which, if achieved, would mark the company's first positive growth in years, holding significant strategic importance.
See More
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- Profit Turnaround: Petco achieved a net profit of $9.1 million in fiscal 2025, a significant recovery from a $101.8 million net loss the previous year, marking a notable improvement in financial health and boosting investor confidence.
- Cash Flow Surge: Operating cash flow soared by 77% to $314.1 million, demonstrating the company's ability to maintain strong cash flow while reducing debt and inventory, thereby lowering financial risk.
- Strategic Adjustments: The company closed seven underperforming stores and plans to close an additional 15-20 in 2026, aiming to rebuild profitability through improved gross margins, which increased to 38.7%, and enhanced operational efficiency.
- Future Outlook: Management projects flat to 1.5% sales growth for fiscal 2026, with adjusted EBITDA guidance of $415 million to $430 million, which, if achieved, would represent the first positive comparable store sales growth in years, indicating potential success of the company's strategic initiatives.
See More
Employers Recognize Employee Pet Care Needs
- Emerging Employee Trend: As U.S. companies mandate a full return to office, pet care is increasingly recognized as a vital short-term support service, with approximately 59 million Americans providing family care in 2024, highlighting the strong demand for pet care.
- Significant Absenteeism Impact: A survey by Wagmo reveals that 75% of pet owners missed work due to pet care issues in the past year, with 26% missing six or more days, indicating a direct impact on employee productivity.
- Expanded Corporate Benefits: Wellthy introduced pet care into its back-up services in 2024, with around 50% of clients offering this benefit, showcasing innovation and adaptability in employee welfare aimed at enhancing satisfaction and retention rates.
- Context of Caregiving Crisis: While pet care may not be the most urgent need, Wellthy's service expansion aligns with the founder's personal caregiving experiences, aiming to alleviate financial and emotional stress for families, thereby improving overall workplace productivity.
See More
Chewy Shares Surge on Strong 2026 Outlook and Solid Q4 Results
- 2026 Revenue Guidance: Chewy forecasts an 8%-9% revenue growth for 2026, reaching $13.6 billion to $13.75 billion, surpassing the market average estimate of $13.59 billion, indicating strong growth potential in the pet products retail market.
- Solid Q4 Performance: Despite a modest 8.1% year-over-year revenue increase to $3.26 billion in Q4, which met expectations, adjusted EBITDA rose from $124.5 million to $162.3 million, with gross margin improving by 90 basis points to 29.4%, reflecting enhanced operational efficiency.
- Veterinary Service Expansion: Chewy's Vet Care (CVC) added 10 new practices last year, bringing the total to 18, exceeding expectations and serving as a customer acquisition engine that strengthens relationships with high-value customers, supporting long-term growth.
- SmartEquine Acquisition: The acquisition is expected to contribute approximately $80 million in net sales, although it represents less than 1% of total revenue, it helps Chewy expand into equine health, further enhancing its competitive position in the market.
See More
Chewy Matches Q4 Estimates, Offers Optimistic 2026 Guidance
- Performance Meets Expectations: Chewy's Q4 revenue rose 8.1% year-over-year to $3.26 billion, matching analyst estimates, while gross margin improved by 90 basis points to 29.4%, indicating the company's stability and profitability in the market.
- Optimistic Future Guidance: The company forecasts revenue growth of 8%-9% for 2026, reaching $13.6 billion to $13.75 billion, exceeding market average expectations and reflecting Chewy's strong growth potential in the pet product retail sector.
- Veterinary Service Expansion: Chewy's veterinary care platform added 10 new practices last year, bringing the total to 18, enhancing customer satisfaction and strengthening relationships with high-value customers, showcasing its strategic advantage in a competitive market.
- SmartEquine Acquisition: This acquisition is expected to contribute approximately $80 million in net sales, although a small fraction of total revenue, it aids Chewy in expanding its business scope and strengthening its market position in pet health.
See More
Rise of China's Emotional Economy
- Shift in Consumer Trends: Data shows that during the 2025 Chinese New Year, spending on traditional food gifts significantly declined, while expenditures on travel and cosmetics surged, reflecting a growing emphasis on emotional resonance among consumers and indicating a shift towards more personalized and experiential spending.
- Growth of Emotional Economy: According to projections from the iiMedia Research Center, China's emotional economy is expected to exceed 4.5 trillion yuan ($655 billion) by 2029, nearly doubling its value from 2024, highlighting an increasing consumer demand for emotional fulfillment and spiritual satisfaction that is driving market expansion.
- Changes Among Young Consumers: Research indicates that younger Chinese consumers, facing economic pressures, are increasingly inclined to pursue purchases that bring joy and identity rather than traditional material accumulation, a shift that not only affects spending habits but also prompts businesses to reassess their value propositions.
- Policy Attention on Emotional Economy: The Chongqing city government highlighted the importance of the emotional economy for the first time in its 2026 work report, indicating that policymakers are beginning to recognize this emerging consumer trend, while businesses are actively adjusting strategies to meet the demand for emotion-driven spending.
See More
Petco Posts First Profitable Year, Stock Surges 34.6%
- Profitability Shift: Petco reported a net profit of $9.1 million for fiscal 2025, a significant turnaround from a $101.8 million net loss in 2022, indicating a substantial recovery in financial health that boosts investor confidence.
- Cash Flow Surge: Operating cash flow increased by 77% to $314.1 million, demonstrating the company's ability to maintain strong cash flow while reducing debt and inventory, thereby lowering financial risk.
- Debt Restructuring Impact: The leverage ratio improved from 4.2 to 3.0, with debt refinanced to 2031, eliminating near-term maturity pressures and fundamentally improving Petco's financial position, significantly alleviating market concerns about liquidity crises.
- Strategic Growth Focus: Management projects flat to 1.5% sales growth for fiscal 2026, planning to drive revenue through enhanced services, fresh food, and proprietary brands, which, if achieved, would mark the company's first positive growth in years, holding significant strategic importance.
See More
Petco Returns to Profitability in Fiscal 2025
- Profit Turnaround: Petco achieved a net profit of $9.1 million in fiscal 2025, a significant recovery from a $101.8 million net loss the previous year, marking a notable improvement in financial health and boosting investor confidence.
- Cash Flow Surge: Operating cash flow soared by 77% to $314.1 million, demonstrating the company's ability to maintain strong cash flow while reducing debt and inventory, thereby lowering financial risk.
- Strategic Adjustments: The company closed seven underperforming stores and plans to close an additional 15-20 in 2026, aiming to rebuild profitability through improved gross margins, which increased to 38.7%, and enhanced operational efficiency.
- Future Outlook: Management projects flat to 1.5% sales growth for fiscal 2026, with adjusted EBITDA guidance of $415 million to $430 million, which, if achieved, would represent the first positive comparable store sales growth in years, indicating potential success of the company's strategic initiatives.
See More
