RE/MAX Reports Q4 2025 Results with Key Metrics
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 19 2026
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Should l Buy RMAX?
Source: PRnewswire
- Revenue Performance: RE/MAX reported total revenue of $71.1 million for Q4 2025, a decrease of 1.8% compared to Q4 2024, primarily due to a decline in U.S. agent count and adjustments to standard fee models, indicating revenue pressure in a challenging market environment.
- Adjusted EBITDA: The adjusted EBITDA for Q4 was $22.4 million, down 4.0% year-over-year, reflecting increased personnel-related expenses and lower revenue, despite a decrease in bad debt expense, highlighting profitability challenges.
- Agent Count Changes: As of December 31, 2025, RE/MAX had 48,165 agents in the U.S., a 6.1% decrease from 2024, with a similar decline in Canada, indicating ongoing competitive pressures and challenges within the industry.
- Cash Flow Position: As of December 31, 2025, the company had cash and cash equivalents of $118.7 million, an increase of $22.1 million from the previous year, demonstrating a maintained liquidity position despite market pressures.
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Analyst Views on RMAX
Wall Street analysts forecast RMAX stock price to rise
2 Analyst Rating
0 Buy
2 Hold
0 Sell
Hold
Current: 6.020
Low
9.00
Averages
9.00
High
9.00
Current: 6.020
Low
9.00
Averages
9.00
High
9.00
No data
About RMAX
RE/MAX Holdings, Inc. is a franchisor in the real estate industry, franchising real estate brokerages globally under the REMAX brand, and mortgage brokerages within the United States under the Motto Mortgage brand. Its segments include Real Estate, Mortgage, and Marketing Funds. Real Estate segment comprises the operations of the Company’s owned and independent global franchising operations under the RE/MAX brand along with corporate-wide shared services expenses. Mortgage segment comprises the operations of the Company’s mortgage brokerage franchising operations under the Motto brand and mortgage loan processing services under the wemlo brand. The Motto franchise model offers United States real estate brokers, mortgage professionals and other investors access to the mortgage brokerage industry. Marketing Funds segment comprises the operations of its marketing campaigns designed to build and maintain brand awareness and the development and operation of agent marketing technology.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Brand Integration: HomeSmart Professionals brokerage officially joins REMAX as REMAX Revolution, bringing over 300 agents and enhancing REMAX's market share in Rhode Island, showcasing the strategic value of brand integration.
- Global Network Expansion: REMAX boasts over 145,000 agents and 8,500 offices across more than 120 countries, and this acquisition will further enhance its global influence and market competitiveness.
- Technological Innovation: Known for its innovative technology enhancements and agent-centric operational philosophy, REMAX will enable HomeSmart agents to leverage stronger resources and tools, thereby improving business efficiency and customer service.
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- Transaction Volume Milestone: Since January 2020, REMAX agents have closed over 10 million transaction sides, demonstrating their strong competitive edge in the real estate market, with CEO Erik Carlson highlighting this achievement as a key factor in REMAX's industry leadership.
- Brand Modernization: REMAX is undergoing a comprehensive brand modernization, including refreshed branding, AI-powered services, and data-driven website upgrades, aimed at enhancing agents' competitiveness and improving customer experience.
- Charitable Contributions: Since partnering with Children's Miracle Network in 1992, REMAX has donated over $226 million, reflecting its commitment to social responsibility, while also recognizing the top 2025 Miracle Makers during the convention.
See More
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- Innovative Service Launches: The introduction of the SkyView AI assistant and BOSSCAT home inspection service aims to enhance agents' operational efficiency and client satisfaction, helping them stand out in a fiercely competitive market.
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