Rare Trading Cards Outperform Wall Street Performance
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 22 hours ago
0mins
Should l Buy EBAY?
Source: CNBC
- Alternative Asset Surge: As collectors increasingly view 1990s and 2000s Pokémon cards as alternative assets, trading card indexes have surged during the pandemic and are expected to rise again in 2025, outperforming the S&P 500's average annual return of 10% to 12%.
- Scarcity Drives Prices: For instance, a rare Pikachu Illustrator card owned by Logan Paul sold for over $16 million in February, setting a record for the highest price ever paid for a trading card at auction, highlighting the scarcity and demand in the high-end market.
- Grading Impacts Value: The condition and grading of cards are critical to their value, with a perfect condition card potentially worth $100,000, but only fetching 1% to 2% of that value if in lower condition, indicating the significant premium for graded 10 cards in the Pokémon market.
- Market Risks and Volatility: While sales of non-sports trading cards surged 350% from 2020 to 2025, the prices are highly volatile and influenced by hype, lacking the stability of traditional markets, which necessitates caution for investors.
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Analyst Views on EBAY
Wall Street analysts forecast EBAY stock price to rise
8 Analyst Rating
2 Buy
5 Hold
1 Sell
Hold
Current: 89.430
Low
60.00
Averages
95.00
High
112.00
Current: 89.430
Low
60.00
Averages
95.00
High
112.00
About EBAY
eBay Inc. is a global commerce company. The Company's technology empowers buyers and sellers in more than 190 markets around the world. The Company's business includes its online marketplace located at www.ebay.com and its localized counterparts, its off-platform marketplaces and its suite of mobile apps. It provides a number of features for its sellers and buyers that align with its approach of leveraging technology, including generative AI, to enhance the marketplace experience for its customers. For sellers, the Company is focused on simplifying their business processes to help drive their sales. The Company offers the eBay International Shipping program for sellers in the United States. For buyers, it is changing the way they find inventory through discovery, personalization and other experiences. It launched Explore, an AI-powered shopping feed enabling users to browse a list of personalized recommendations based on their interests, style preferences, and sizes.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Dividend Appeal: As a dividend stock, it provides a steady cash flow, especially during turbulent market conditions, potentially serving as a safe haven for investors and enhancing its market attractiveness.
- Investor Confidence: The stock's ability to rise despite overall market pessimism may reflect investor confidence in its fundamentals, further driving its price appreciation.
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- Alternative Asset Surge: As collectors increasingly view 1990s and 2000s Pokémon cards as alternative assets, trading card indexes have surged during the pandemic and are expected to rise again in 2025, outperforming the S&P 500's average annual return of 10% to 12%.
- Scarcity Drives Prices: For instance, a rare Pikachu Illustrator card owned by Logan Paul sold for over $16 million in February, setting a record for the highest price ever paid for a trading card at auction, highlighting the scarcity and demand in the high-end market.
- Grading Impacts Value: The condition and grading of cards are critical to their value, with a perfect condition card potentially worth $100,000, but only fetching 1% to 2% of that value if in lower condition, indicating the significant premium for graded 10 cards in the Pokémon market.
- Market Risks and Volatility: While sales of non-sports trading cards surged 350% from 2020 to 2025, the prices are highly volatile and influenced by hype, lacking the stability of traditional markets, which necessitates caution for investors.
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- Scarcity Drives Prices: For instance, a rare Pikachu Illustrator card owned by influencer Logan Paul sold for over $16 million in February, setting a record for the most expensive trading card ever sold at auction, reflecting strong demand in the high-end market for rare cards.
- Market Dynamics Shift: As more buyers chase a limited supply of top-tier assets, the scarcity, grading, and market demand have driven prices up, particularly for cards in perfect condition, creating a scenario where a small segment of the market drives most of the gains.
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- Massive Market Scale: In 2025, eBay's fashion category generated over $10 billion in gross merchandise volume with 135 million active users, demonstrating the platform's robust capability in facilitating second-hand fashion transactions.
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- User Engagement Boost: By collaborating with renowned fashion personalities, eBay aims to attract more young users to participate in second-hand trading, further expanding its market share in the fashion e-commerce space.
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This Dividend Stock Outperforms Amid Market Sell-Off
- Market Performance: Amid the broad stock market sell-off on March 26, 2026, this stock has shown remarkable resilience, indicating its potential to attract investors seeking stable returns.
- Dividend Appeal: As a dividend stock, it provides a steady cash flow, especially during turbulent market conditions, potentially serving as a safe haven for investors and enhancing its market attractiveness.
- Investor Confidence: The stock's ability to rise despite overall market pessimism may reflect investor confidence in its fundamentals, further driving its price appreciation.
- Market Strategy: This stock's performance in an uncertain market environment may prompt more investors to reassess their portfolios and consider including it as a long-term holding asset.
See More
Dividend Stock Outperforms Amid Market Sell-off
- Dividend Stock Performance: This dividend stock has outperformed amid a broad market sell-off, demonstrating resilience in uncertain market conditions, which may attract investors seeking stable income.
- AI and Trillionaire Potential: The discussion around whether AI can create the world's first trillionaire is intensifying, indicating potential growth and investment opportunities in the tech sector, which could spark market interest in related companies.
- Investment Recommendations Update: The Motley Fool Stock Advisor team has released an updated list of the top 10 stocks, with eBay not making the cut, suggesting that this list could provide high-return opportunities for investors, reflecting the ongoing pursuit of quality assets in the market.
- Historical Return Comparison: With an average return of 884%, Stock Advisor significantly outperforms the S&P 500's 179%, indicating the effectiveness of its investment strategy, which may attract more investors to join its community for better investment advice.
See More
Rare Trading Cards Outperform Wall Street Performance
- Alternative Asset Surge: As collectors increasingly view 1990s and 2000s Pokémon cards as alternative assets, trading card indexes have surged during the pandemic and are expected to rise again in 2025, outperforming the S&P 500's average annual return of 10% to 12%.
- Scarcity Drives Prices: For instance, a rare Pikachu Illustrator card owned by Logan Paul sold for over $16 million in February, setting a record for the highest price ever paid for a trading card at auction, highlighting the scarcity and demand in the high-end market.
- Grading Impacts Value: The condition and grading of cards are critical to their value, with a perfect condition card potentially worth $100,000, but only fetching 1% to 2% of that value if in lower condition, indicating the significant premium for graded 10 cards in the Pokémon market.
- Market Risks and Volatility: While sales of non-sports trading cards surged 350% from 2020 to 2025, the prices are highly volatile and influenced by hype, lacking the stability of traditional markets, which necessitates caution for investors.
See More
Pokémon Cards Yield Higher Returns Than S&P 500
- Significant Investment Returns: According to trading card valuation tool Card Ladder, Pokémon cards have posted gains that far exceed the S&P 500's long-term average annual return of 10% to 12% during key periods like the pandemic boom and another surge expected in 2025, highlighting their potential as alternative assets.
- Scarcity Drives Prices: For instance, a rare Pikachu Illustrator card owned by influencer Logan Paul sold for over $16 million in February, setting a record for the most expensive trading card ever sold at auction, reflecting strong demand in the high-end market for rare cards.
- Market Dynamics Shift: As more buyers chase a limited supply of top-tier assets, the scarcity, grading, and market demand have driven prices up, particularly for cards in perfect condition, creating a scenario where a small segment of the market drives most of the gains.
- Investment Risks and Opportunities: While certain Pokémon cards have shown exceptional performance during specific windows, the market is highly volatile, influenced by hype, and lacks the stability of traditional markets, necessitating caution from investors in this emerging asset class.
See More
eBay Launches NYC Style Guide Featuring Curated Selections
- NYC Style Edit: eBay's newly launched NYC Edit online guide features curated selections from 10 leading New York style influencers, showcasing trending items they buy and sell on eBay, reflecting the growing trends in the resale economy.
- Increased User Engagement: According to eBay's Recommerce Report, 90% of Gen Z and Millennial consumers plan to increase their spending on pre-loved items in 2026, indicating a rapid growth in demand for second-hand markets, solidifying eBay's leadership in this space.
- Massive Market Scale: In 2025, eBay's fashion category generated over $10 billion in gross merchandise volume with 135 million active users, demonstrating the platform's robust capability in facilitating second-hand fashion transactions.
- Community Events Drive Engagement: eBay will host a community market event in April, encouraging New York style traders to swap items in person with the NYC Edit curators, further enhancing community engagement and brand loyalty.
See More
eBay Launches NYC Edit Fashion Guide
- Fashion Trend Leadership: eBay's launch of The NYC Edit brings together 10 influential fashion voices from New York, showcasing their coveted items bought and sold on the platform, aiming to enhance user engagement in the second-hand market.
- Cultural Voices Collection: Participants include stylist Dara Allen, actor Owen Thiele, and fashion writer Emilia Petrarca, whose insights and selections provide unique shopping inspiration for consumers, boosting eBay's influence in the fashion sector.
- Market Trend Insights: The guide not only highlights popular trends but also helps consumers understand the most sought-after products in the current market through these cultural figures' recommendations, enhancing eBay's brand image and competitive edge.
- User Engagement Boost: By collaborating with renowned fashion personalities, eBay aims to attract more young users to participate in second-hand trading, further expanding its market share in the fashion e-commerce space.
See More
