NFL Negotiates New Media Rights Deal with CBS
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 13 2026
0mins
Should l Buy PSKY?
Source: Newsfilter
- Media Rights Negotiation: The NFL is negotiating a new media rights deal with CBS, aiming for a 50% increase over the current $2.1 billion annual fee, which would exceed $3 billion, thereby enhancing CBS's competitive edge in broadcasting NFL games.
- Agreement Details: The new deal will eliminate the opt-out clause after the 2029-30 season, ensuring CBS's continued broadcasting of NFL games until the end of the 2033-34 season, which will provide the NFL with a more stable revenue stream.
- Market Impact: The NFL's negotiations with CBS will influence the media rights value of other sports leagues, particularly the NHL, which may face heightened market expectations and cost pressures in its negotiations following the NFL deal.
- Future Outlook: After finalizing the CBS agreement, the NFL plans to negotiate with Fox, which currently pays slightly more than CBS for its Sunday afternoon package, likely driving up prices across the entire sports broadcasting market.
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Analyst Views on PSKY
Wall Street analysts forecast PSKY stock price to rise
15 Analyst Rating
1 Buy
7 Hold
7 Sell
Moderate Sell
Current: 8.790
Low
8.00
Averages
14.08
High
19.00
Current: 8.790
Low
8.00
Averages
14.08
High
19.00
About PSKY
Paramount Skydance Corp, formerly New Pluto Global, Inc., is a holding company. It operates through its wholly owned subsidiaries, Paramount Global (Paramount) and Skydance Media, LLC (Skydance). Paramount is a global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Its consumer brands include CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. In addition to offering streaming services and digital video products, it also provides production, distribution and advertising solutions. Skydance is a diversified media company focused on creating event-level entertainment for global audiences. Skydance develops, finances and produces live-action and animated films, television shows, sports content and interactive games worldwide. Skydance has also produced 31 seasons of live-action and animated television content across 16 series and supplies content across a range of platforms.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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