Needham Begins Coverage of Levi Strauss with a Buy Rating and Sets Price Target at $28
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 25 2025
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Should l Buy LEVI?
Source: Benzinga
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Analyst Views on LEVI
Wall Street analysts forecast LEVI stock price to rise
4 Analyst Rating
4 Buy
0 Hold
0 Sell
Strong Buy
Current: 21.760
Low
26.00
Averages
26.50
High
27.00
Current: 21.760
Low
26.00
Averages
26.50
High
27.00
About LEVI
Levi Strauss & Co. is an apparel company. The Company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's, Levi Strauss Signature, Denizen, Dockers and Beyond Yoga brands. The Company operates through three geographical segments: Americas, Europe, and Asia. It designs, markets and sells directly or through third parties and licensee's products that include jeans, casual and dress pants, tops, shorts, skirts, dresses, jackets, footwear, and related accessories for men, women and children around the world. The Company’s products are sold in more than 120 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,400 retail stores and shop-in-shops. Outside the United States, department stores, specialty retailers, franchised or other brand-dedicated stores and shop-in-shops are its primary distribution channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Legal Battle Between Hims and Novo: Novo Nordisk is suing Hims & Hers over alleged copycat versions of its Wegovy obesity drug, leading Hims to announce the withdrawal of its product, which caused its shares to drop over 20% before the market opened.
See More
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- Super Bowl Advertising Boom: NBC's 30-second ad spots averaged $8 million, with some exceeding $10 million, showcasing fierce competition in the advertising market as AI companies heavily invested in the event, highlighting the importance of brand visibility.
- Legal Action Intensifies: Novo Nordisk is suing Hims & Hers over its copycat weight-loss pills, leading Hims to announce the withdrawal of its product, resulting in a pre-market stock drop of over 20%, reflecting market sensitivity to legal risks.
- Meta Faces Major Trials: Meta is set to face two significant lawsuits in New Mexico and Los Angeles regarding the protection of child users and the mental health impacts on young users, which could have profound implications for its business and the social media industry.
See More
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- Campaign Highlights: The Levi's® brand launched its global campaign 'Behind Every Original' during the Super Bowl, showcasing both celebrities and everyday individuals from behind, emphasizing the brand's deep connection to culture and aiming to engage consumers across generations.
- Star-Studded Cast: The campaign's anthem film 'Backstory,' directed by Kim Gehrig, features cultural icons like Doechii and ROSÉ, highlighting their unique styles in Levi's® jeans, further solidifying the brand's position in music, sports, and fashion culture.
- Authentic Storytelling: Shot over six days, the production team focused on casting real individuals such as cowboys and construction workers to ensure authenticity, while collaborating with Doechii's choreographer to enhance the ad's expressiveness and appeal.
- Multi-Channel Promotion: The campaign extends beyond TV ads to social media, digital platforms, and in-store promotions, with plans to continuously share each 'Original's' backstory throughout the year, strengthening the emotional connection between the brand and consumers.
See More
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- Return to Brick-and-Mortar: Young consumers are rediscovering the joy of in-store shopping, reflecting a longing for the carefree atmosphere of 2016, which may lead to improved performance for retailers.
- Brand Opportunities: Brands like Abercrombie & Fitch could leverage this nostalgia wave to reshape their image, particularly if they successfully distance themselves from past controversies, potentially attracting more young consumers.
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