Should I Buy LEVI? LEVI 2026 Analysis

Should You Buy Levi Strauss & Co (LEVI) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

20.540

1 Day change

0.34%

52 Week Range

24.820

Analysis Updated At

2026/01/30

Not a good buy right now. LEVI is showing bearish post-earnings price behavior (notable pre-market drop) alongside weakening momentum (negative and expanding MACD histogram) and a weak near-term pattern outlook. While the stock is approaching support and RSI is near oversold, options flow is heavily put-skewed by volume and management guidance for FY2026 came in below expectations—conditions that typically keep pressure on the shares in the immediate term. For an impatient buyer who doesn’t want to wait for a cleaner setup, the risk/reward is unfavorable today; I would stay on the sidelines (hold/no buy).

Technical Analysis

Trend/momentum is currently bearish. MACD histogram is -0.101 (below zero) and negatively expanding, indicating downside momentum is increasing. RSI(6) at ~30.3 is near oversold, which can support a short-term bounce, but it is not a confirmed reversal signal by itself. Moving averages are converging, suggesting a transition phase rather than a strong uptrend. Key levels: pivot 20.883 (price below pivot is bearish), nearest support S1 ~19.664 (a likely magnet if selling continues), deeper support S2 ~18.911; resistance levels are R1 ~22.101 and R2 ~22.854. Given the pre-market weakness and bearish momentum, probability favors a support test before a sustained rebound.

Options Data

Bullish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

Options positioning is mixed-to-bearish near-term: Open interest put/call at 0.58 suggests more calls than puts outstanding (structurally not overly hedged and mildly bullish). However, the option volume put/call at 5.0 is strongly bearish, indicating traders are aggressively buying puts (or put-heavy trading) around this period—often consistent with downside protection or bearish speculation after a catalyst. Volume is extremely elevated versus the 30-day average (~46x), reinforcing that sentiment shifted sharply. Implied vol (30D) ~36.46 is below historical vol ~50.12, implying options are not pricing extreme future volatility despite the sell reaction; IV percentile ~51 is mid-range (not cheap, not panic). Net read: traders are leaning defensive/bearish in the very short run.

Technical Summary

Sell

Buy

Positive Catalysts

Q4 EPS came in at ~$0.41 vs ~$0.39 expected (earnings beat). 2025 delivered ~7% organic net revenue growth with Direct-to-Consumer up ~11%, supporting the long-term channel mix improvement story. Collaboration with Microsoft on AI/productivity can be a multi-year efficiency and customer-experience lever. A new bullish sell-side initiation: Raymond James Outperform with $26 PT, citing DTC/store/digital productivity and potential EBIT margin expansion.

Neutral/Negative Catalysts

FY2026 adjusted EPS guide of ~$1.40–$1.46 was below analyst estimates, a classic post-earnings overhang. Q4 revenue fell ~4% YoY (to ~$1.77B) and profitability weakened (net income down ~13% YoY), signaling margin/volume pressure. Price action shows sharp pre-market weakness, typically reflecting institutional de-risking after guidance. Pattern-based forecast included in the data flags a materially negative 1-month expectation (reported as -33.45%), reinforcing near-term downside risk. Options volume is put-dominant (put/call volume 5.0), consistent with bearish/defensive positioning.

Financial Performance

Latest quarter: 2025/Q4. Revenue was ~$1.766B (-4.02% YoY), net income ~$158M (-13.47% YoY), EPS ~$0.40 (-13.04% YoY). Gross margin was ~60.75% (-0.83% YoY), indicating modest gross margin compression. Despite an EPS beat versus consensus in the news, the year-over-year trend in revenue, earnings, and margins was negative in the quarter, aligning with management’s softer forward EPS outlook.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst activity is limited but positive: on 2025-12-23, Raymond James initiated coverage with Outperform and a $26 price target, framing LEVI as a mid-single-digit revenue growth story with EBIT margin expansion potential and DTC upside. Wall Street pros (bull case): DTC growth, productivity/digital levers, and margin expansion potential. Cons (bear case): near-term revenue/profit pressure and below-consensus FY2026 earnings guidance, which can cap the stock until fundamentals re-accelerate. Trading flows: hedge funds neutral and insiders neutral recently. Politician/influential figure trades: none reported/available. Congress trading: no recent congress trading data available.

4 Analyst Rating

Wall Street analysts forecast LEVI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for LEVI is 26.5 USD with a low forecast of 26 USD and a high forecast of 27 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

4 Buy

0 Hold

0 Sell

Strong Buy

Current: 20.470

Low

Averages

26.5

High

Current: 20.470

Low

Averages

26.5

High

Raymond James

Outperform

initiated

$26

AI Analysis

2025-12-23

Reason

Raymond James

Price Target

$26

AI Analysis

2025-12-23

initiated

Outperform

Reason

Raymond James initiated coverage of Levi Strauss with an Outperform rating and $26 price target. The firm views Levi as a mid-single-digits-percent revenue growth story "with levers across channels, geographies, customers, and categories." The company's EBIT margins should expand, driving earnings growth of at least high-single-digit percent, the analyst tells investors in a research note. Raymond James believes Levi's direct-to-consumer business can grow from new stores, productivity, and digital. Consensus estimates for the unit embed conservatism and have room for upside, the firm contends.

BTIG

Buy

initiated

$27

2025-10-14

Reason

BTIG

Price Target

$27

2025-10-14

initiated

Buy

Reason

BTIG initiated coverage of Levi Strauss with a Buy rating and $27 price target. The firm believes the Levi's brand has never been stronger. The brand is an "enormous competitive strength," positioned to drive growth and to continue to benefit from casualization, the analyst tells investors in a research note.

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LEVI Should I Buy

LEVI Should I Buy

Should You Buy Levi Strauss & Co (LEVI) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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