LEVI Should I Buy
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Levi Strauss & Co (LEVI) is not a strong buy at this moment for a beginner investor with a long-term perspective. While there are positive catalysts such as analyst optimism and marketing campaigns, the financial performance shows declining net income and EPS, and the technical indicators suggest limited short-term upside. The options data also reflects a neutral sentiment. It would be prudent to wait for stronger financial performance or a more favorable entry point.
The MACD is positive and expanding, suggesting bullish momentum. The RSI is neutral at 65.012, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key resistance levels are at 22.119 and 22.921, while support levels are at 19.521 and 18.719. However, stock trend analysis indicates a 60% chance of a -2.12% decline in the next week, which tempers the bullish technical indicators.
Levi's global campaign 'Behind Every Original' during the Super Bowl could enhance brand visibility and consumer engagement.
The company's Q4 2025 financials show a decline in net income (-13.47% YoY), EPS (-13.04% YoY), and gross margin (-1.65% YoY). Additionally, Eddie Bauer's bankruptcy highlights potential risks in the retail sector. Stock trend analysis indicates a potential short-term decline.
In Q4 2025, revenue increased slightly by 0.91% YoY to $1.7658 billion. However, net income dropped by 13.47% YoY to $158 million, and EPS declined by 13.04% YoY to $0.4. Gross margin also fell by 1.65% YoY to 60.75%, indicating cost pressures.
Analysts are optimistic about Levi's long-term growth potential. Jefferies initiated coverage with a Buy rating and a $25 price target, citing market share gains and growth in direct-to-consumer and premium segments. Raymond James rated the stock as Outperform with a $26 price target, highlighting revenue growth and EBIT margin expansion opportunities.
