Marchex® Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource
Marchex's Marketing Edge Launch: Marchex has announced the availability of its Marketing Edge solution on the Microsoft Azure Marketplace, providing advanced call tracking, marketing attribution, and AI-driven conversation analytics to help marketers optimize their campaigns and improve return on ad spend.
Benefits for Marketers: The Marketing Edge empowers performance marketers by offering insights into customer conversations, enabling them to identify inefficiencies in their campaigns, earn attribution for generated sales, and understand customer perceptions through tailored analytics.
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Marchex Launches New AI-Driven Phone Attribution Analysis Feature
- AI-Driven Phone Attribution: Marchex's new feature within its Engage platform enables businesses to accurately attribute phone calls driven by AI search engines, even when customers do not visit a website, thereby enhancing visibility into customer interactions and revenue potential.
- Comprehensive Attribution Framework: By integrating Dynamic Number Insertion (DNI), AI-Powered Conversation Intelligence, Answer Engine Optimization (AEO), and GA4 integration, Marchex provides businesses with a robust attribution solution that helps maintain competitiveness in AI-driven customer engagement.
- GA4 Unified Analytics: The new capability allows organizations to log AI-driven phone calls as GA4 events, enabling them to tie calls to marketing campaigns and channel groupings, which boosts ROI and optimizes customer acquisition strategies.
- Market Adaptability Enhancement: As AI search becomes a dominant channel for consumer discovery, Marchex's new feature aids businesses in adapting to this shift by providing accurate attribution and outcome-centric insights, ensuring they remain ahead in a rapidly evolving market.
Marchex (MCHX) Achieves Break-Even Earnings in Q3
Earnings Performance: Marchex (MCHX) reported break-even quarterly earnings per share, missing the Zacks Consensus Estimate of $0.01, and compared to a loss of $0.01 per share a year ago. The company has only surpassed consensus EPS estimates once in the last four quarters.
Revenue Trends: The company posted revenues of $11.51 million for the quarter, falling short of the Zacks Consensus Estimate by 3.49% and down from $12.55 million a year ago. Marchex has not beaten revenue estimates in the last four quarters.
Stock Outlook: Marchex shares have declined about 8.6% year-to-date, underperforming the S&P 500's 16.5% gain. The stock currently holds a Zacks Rank #3 (Hold), indicating expected performance in line with the market.
Industry Context: The Internet - Services industry, to which Marchex belongs, is ranked in the bottom 41% of Zacks industries, suggesting that the overall industry outlook could significantly impact Marchex's stock performance moving forward.
Marchex (MCHX) Third Quarter 2025 Earnings Call Summary
- Author's Perspective: The views and opinions presented are solely those of the author.
- No Official Endorsement: The content does not necessarily reflect the views of Nasdaq, Inc.
Marchex Introduces AI-Driven Solution to Help Senior Living Organizations Enhance Occupancy, Maximize Ad Spend Returns, and Elevate Customer Experiences
New AI Solution for Senior Living: Marchex has launched the Senior Living Solution, an AI-powered suite designed to help senior living organizations optimize marketing spend, understand prospect needs, and improve occupancy rates through actionable insights from conversations.
Addressing Industry Challenges: The solution aims to tackle issues like high staffing costs, turnover, and the need for improved lead conversion by providing insights into family concerns, missed appointments, and operational performance across multiple facilities.
Marchex Reveals Changes to Executive Leadership Team
Leadership Changes at Marchex: Edwin Miller is stepping down as CEO of Marchex, Inc. and will transition to a senior advisor role, while Troy Hartless has been appointed President, Francis Feeney as COO, and Brian Nagle as CFO.
Future Growth Prospects: Marchex is positioned for growth with a focus on AI-driven products and operational efficiencies, as highlighted by Chairman Russell Horowitz, who emphasized the company's expanding sales pipeline and market opportunities.
Marchex Posts Profit in Fiscal Q2
Financial Performance: Marchex reported a positive non-GAAP EPS of $0.02, surpassing expectations, while GAAP revenue of $11.7 million fell short by 6%. The company achieved profitability with a net income turnaround and doubled its adjusted EBITDA compared to Q2 2024.
Operational Developments: Despite challenges from customer migrations and macroeconomic factors, Marchex is focusing on expanding its AI-powered solutions and transitioning customers to its new Engage platform, with management expecting sequential growth in revenue and adjusted EBITDA moving forward.
Marchex Launches New AI-Driven Phone Attribution Analysis Feature
- AI-Driven Phone Attribution: Marchex's new feature within its Engage platform enables businesses to accurately attribute phone calls driven by AI search engines, even when customers do not visit a website, thereby enhancing visibility into customer interactions and revenue potential.
- Comprehensive Attribution Framework: By integrating Dynamic Number Insertion (DNI), AI-Powered Conversation Intelligence, Answer Engine Optimization (AEO), and GA4 integration, Marchex provides businesses with a robust attribution solution that helps maintain competitiveness in AI-driven customer engagement.
- GA4 Unified Analytics: The new capability allows organizations to log AI-driven phone calls as GA4 events, enabling them to tie calls to marketing campaigns and channel groupings, which boosts ROI and optimizes customer acquisition strategies.
- Market Adaptability Enhancement: As AI search becomes a dominant channel for consumer discovery, Marchex's new feature aids businesses in adapting to this shift by providing accurate attribution and outcome-centric insights, ensuring they remain ahead in a rapidly evolving market.
Marchex (MCHX) Achieves Break-Even Earnings in Q3
Earnings Performance: Marchex (MCHX) reported break-even quarterly earnings per share, missing the Zacks Consensus Estimate of $0.01, and compared to a loss of $0.01 per share a year ago. The company has only surpassed consensus EPS estimates once in the last four quarters.
Revenue Trends: The company posted revenues of $11.51 million for the quarter, falling short of the Zacks Consensus Estimate by 3.49% and down from $12.55 million a year ago. Marchex has not beaten revenue estimates in the last four quarters.
Stock Outlook: Marchex shares have declined about 8.6% year-to-date, underperforming the S&P 500's 16.5% gain. The stock currently holds a Zacks Rank #3 (Hold), indicating expected performance in line with the market.
Industry Context: The Internet - Services industry, to which Marchex belongs, is ranked in the bottom 41% of Zacks industries, suggesting that the overall industry outlook could significantly impact Marchex's stock performance moving forward.
Marchex (MCHX) Third Quarter 2025 Earnings Call Summary
- Author's Perspective: The views and opinions presented are solely those of the author.
- No Official Endorsement: The content does not necessarily reflect the views of Nasdaq, Inc.
Marchex Introduces AI-Driven Solution to Help Senior Living Organizations Enhance Occupancy, Maximize Ad Spend Returns, and Elevate Customer Experiences
New AI Solution for Senior Living: Marchex has launched the Senior Living Solution, an AI-powered suite designed to help senior living organizations optimize marketing spend, understand prospect needs, and improve occupancy rates through actionable insights from conversations.
Addressing Industry Challenges: The solution aims to tackle issues like high staffing costs, turnover, and the need for improved lead conversion by providing insights into family concerns, missed appointments, and operational performance across multiple facilities.
Marchex Reveals Changes to Executive Leadership Team
Leadership Changes at Marchex: Edwin Miller is stepping down as CEO of Marchex, Inc. and will transition to a senior advisor role, while Troy Hartless has been appointed President, Francis Feeney as COO, and Brian Nagle as CFO.
Future Growth Prospects: Marchex is positioned for growth with a focus on AI-driven products and operational efficiencies, as highlighted by Chairman Russell Horowitz, who emphasized the company's expanding sales pipeline and market opportunities.
Marchex Posts Profit in Fiscal Q2
Financial Performance: Marchex reported a positive non-GAAP EPS of $0.02, surpassing expectations, while GAAP revenue of $11.7 million fell short by 6%. The company achieved profitability with a net income turnaround and doubled its adjusted EBITDA compared to Q2 2024.
Operational Developments: Despite challenges from customer migrations and macroeconomic factors, Marchex is focusing on expanding its AI-powered solutions and transitioning customers to its new Engage platform, with management expecting sequential growth in revenue and adjusted EBITDA moving forward.
