Kering and Google to Launch Gucci Smart Glasses
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 16 2026
0mins
Should l Buy GOOG?
Source: seekingalpha
- Smart Glasses Collaboration: Kering CEO Luca de Meo announced plans to collaborate with Google to launch Gucci-branded smart glasses, expected in 2027, aiming to enhance brand sales and market competitiveness through innovative products.
- Market Expansion Strategy: This partnership is part of Kering's broader strategy to expand its eyewear and jewelry lines, intending to attract younger consumers with smart glasses, thereby strengthening Gucci's influence in the luxury market.
- Industry Competition Analysis: Kering's smart glasses initiative will compete with other developers like Meta, EssilorLuxottica, Amazon, and Snap, which have already launched their own smart glasses products in the market.
- Technological Collaboration Prospects: The partnership with Google not only aims to elevate Gucci's brand image but may also drive further development in smart glasses technology, facilitating the digital transformation of the luxury goods sector.
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Analyst Views on GOOG
Wall Street analysts forecast GOOG stock price to fall
15 Analyst Rating
14 Buy
1 Hold
0 Sell
Strong Buy
Current: 337.750
Low
255.00
Averages
336.08
High
400.00
Current: 337.750
Low
255.00
Averages
336.08
High
400.00
About GOOG
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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