Investment Choices Between Altria and Philip Morris
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 30 2026
0mins
Source: Fool
- Altria's Financial Overview: In FY 2025, Altria's revenue reached nearly $20.1 billion, reflecting a slight decline of 1.5%, yet it reported a net income of approximately $6.9 billion with a net margin of about 34%, indicating strong profitability in the tobacco sector.
- Philip Morris Growth Momentum: Philip Morris achieved revenue of approximately $40.6 billion in FY 2025, marking a growth rate of 7.3%, with net income around $11.3 billion and a net margin of 27.9%, showcasing robust performance in international markets and expansion of smoke-free products.
- Risks and Challenges: Altria faces regulatory scrutiny from the FDA and threats from antitrust lawsuits, while Philip Morris has lowered its earnings expectations due to a $500 million impairment loss related to its Canadian affiliate and geopolitical instability in Ukraine, highlighting vulnerabilities in both companies.
- Valuation Comparison: Altria's forward P/E ratio stands at 13.0x, lower than Philip Morris's 21.6x, and while Altria offers a high dividend yield of 5.73%, Philip Morris's international reach may provide greater resilience for long-term investors.
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Analyst Views on MO
Wall Street analysts forecast MO stock price to fall
8 Analyst Rating
4 Buy
3 Hold
1 Sell
Moderate Buy
Current: 71.880
Low
57.00
Averages
65.00
High
72.00
Current: 71.880
Low
57.00
Averages
65.00
High
72.00
About MO
Altria Group, Inc. operates a portfolio of tobacco products for United States tobacco consumers aged 21+. Its segments include smokeable products and oral tobacco products. The smokeable products segment consists of combustible cigarettes and machine-made large cigars. The oral tobacco products segment includes moist smokeless tobacco (MST) products and oral nicotine pouches. Its wholly owned subsidiaries include manufacturers of both combustible and smoke-free products. In combustibles, it owns Philip Morris USA Inc. (PM USA), and John Middleton Co. (Middleton), which are cigarette manufacturers. Its smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company LLC (USSTC), a global MST manufacturer, Helix Innovations LLC (Helix), a manufacturer of oral nicotine pouches, and NJOY, LLC (NJOY), an e-vapor manufacturer with a commercialized product portfolio. The brand portfolios of its operating companies include Marlboro, Black & Mild, Copenhagen, Skoal, on! and NJOY.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Tobacco Giants Comparison: Altria vs. Philip Morris
- Market Performance Comparison: Altria (MO) trades at $71.83 with a market cap of $121 billion, and despite a slight revenue decline to $20.1 billion in FY 2025, it still reported a net income of $6.95 billion, showcasing its strong profitability in the traditional tobacco market.
- International Strategy: Philip Morris (PM) is priced at $184.05 with a market cap of $284 billion, achieving a revenue growth of approximately 7% to $40.7 billion in FY 2025, alongside a net income of $11.4 billion, indicating robust performance in smoke-free product expansion and international markets.
- Risks and Challenges: Altria faces significant legal risks and competitive pressures, particularly from the gray market of e-cigarettes, with Wall Street estimating only a 5% revenue growth over the next five years, highlighting its sluggish growth in the U.S. market.
- Dividend Yield Comparison: Altria offers a forward dividend yield close to 6%, while Philip Morris exceeds 3.8%, making both stocks attractive options for income-focused investors, despite Altria's growth challenges.
See More
Analysis of Tobacco Giants' Competitive Landscape
- Market Dominance: Altria maintains a stronghold in the U.S. market through its Marlboro brand, generating nearly $20.1 billion in FY 2025 revenue, a slight 1.5% decline, yet net income remains robust at $6.95 billion, showcasing profitability in the traditional cigarette sector.
- Global Expansion Strategy: Philip Morris International aggressively promotes smoke-free products like IQOS and ZYN across 170 markets, achieving approximately 7% revenue growth to nearly $40.7 billion in FY 2025, with net income around $11.4 billion, indicating strong growth potential in international markets.
- Legal Risks and Challenges: Altria faces significant legal exposure from a class-action antitrust lawsuit related to e-cigarette sales, while import bans disrupt its e-vapor strategy, creating uncertainty for future revenues.
- Dividend Yield Comparison: Altria offers a forward dividend yield close to 6%, while Philip Morris exceeds 3.8%, making both stocks attractive for income-focused investors, despite Altria's slower growth trajectory.
See More
Rising Medicare Costs and Investment Strategies
- Rising Medicare Costs: The standard monthly premium for Medicare Part B in 2026 is set at $202.90, reflecting a $17.90 increase from 2025, leading to an annual cost nearing $5,000, which continues to exert financial pressure on retirees.
- Investment Requirement Analysis: To cover the annual $5,000 healthcare bill, investors need approximately $143,000 in capital at a 3.5% yield or about $100,000 at a 5% yield, highlighting the urgent need for stable income sources in retirement planning.
- Yield Comparison: An investment portfolio yielding 3.5% can grow a $5,000 income stream to $19,300 over 20 years, while a 10% yield portfolio remains flat at $5,000, underscoring the significance of long-term investment and compounding returns.
- Retirement Income Planning: Retirees should focus on breaking down healthcare costs, ensuring coverage for Medicare expenses first before addressing other expenditures, thereby optimizing financial management and alleviating economic burdens.
See More
Altria Group: A Stable Income Investment Choice
- High Dividend Yield: Altria currently boasts a forward dividend yield of 5.9% and has raised its quarterly dividend for 57 consecutive years, making it one of the so-called 'Dividend Kings', which underscores its appeal and stability for long-term investors.
- Low Volatility Feature: With a five-year monthly beta of 0.50, Altria's stock exhibits only half the volatility of the S&P 500 index, making it an ideal choice for low-risk investors during market fluctuations.
- Industry Resilience: Operating in a sector with inelastic demand, Altria's business model allows it to maintain stable revenue streams even during economic downturns, although future earnings and dividend growth heavily depend on the success of its pivot to non-combustible tobacco products.
- Portfolio Anchoring: While Altria is a top choice for low-volatility investors, it is advisable for investors to include other stocks with strong defensive and dividend growth records in their portfolios to ensure steady income even during market downturns.
See More
Altria Group: A Steady Income Blue Chip Stock
- High Dividend Yield: Altria Group currently boasts a forward dividend yield of 5.9%, having raised its quarterly dividend for 57 consecutive years, demonstrating its stability and appeal as a long-term investment.
- Low Volatility Feature: With a five-year monthly beta of 0.50, Altria's stock price volatility is only half that of the S&P 500 index, making it an ideal choice for low-volatility investors.
- Industry Resilience: As a leading player in the tobacco industry, Altria exhibits strong performance during economic downturns due to the inelastic demand for its products, allowing it to maintain stable cash flows amidst market fluctuations.
- Diversified Investment Advice: While Altria is a top choice for low-volatility investors, it is recommended that investors also consider other defensive stocks to enhance the stability and income potential of their portfolios.
See More
FDA Approves Zyn Nicotine Pouches as Lower-Risk Products
- Regulatory Win: The FDA's approval for Philip Morris's Zyn nicotine pouches to be marketed as lower-risk than cigarettes represents a significant regulatory victory for the tobacco giant, particularly as cigarette sales continue to decline in the U.S.
- Health Claims: This decision allows 20 Zyn products to claim that switching to Zyn reduces the risk of mouth cancer, heart disease, and other smoking-related illnesses, providing Philip Morris with a powerful health-related marketing tool to enhance the acceptance of smoke-free products.
- Market Trend: Zyn nicotine pouches have surged in popularity among conservatives and tech workers as a cleaner alternative to cigarettes, reflecting a growing consumer demand for smoke-free options, especially following the Trump administration's easing of restrictions on nicotine products.
- Cultural Impact: Zyn has become a cultural marker in conservative politics, with former Fox News host Tucker Carlson promoting the brand, highlighting its influence not only in the nicotine market but also in political and social contexts.
See More
Tobacco Giants Comparison: Altria vs. Philip Morris
- Market Performance Comparison: Altria (MO) trades at $71.83 with a market cap of $121 billion, and despite a slight revenue decline to $20.1 billion in FY 2025, it still reported a net income of $6.95 billion, showcasing its strong profitability in the traditional tobacco market.
- International Strategy: Philip Morris (PM) is priced at $184.05 with a market cap of $284 billion, achieving a revenue growth of approximately 7% to $40.7 billion in FY 2025, alongside a net income of $11.4 billion, indicating robust performance in smoke-free product expansion and international markets.
- Risks and Challenges: Altria faces significant legal risks and competitive pressures, particularly from the gray market of e-cigarettes, with Wall Street estimating only a 5% revenue growth over the next five years, highlighting its sluggish growth in the U.S. market.
- Dividend Yield Comparison: Altria offers a forward dividend yield close to 6%, while Philip Morris exceeds 3.8%, making both stocks attractive options for income-focused investors, despite Altria's growth challenges.
See More
Analysis of Tobacco Giants' Competitive Landscape
- Market Dominance: Altria maintains a stronghold in the U.S. market through its Marlboro brand, generating nearly $20.1 billion in FY 2025 revenue, a slight 1.5% decline, yet net income remains robust at $6.95 billion, showcasing profitability in the traditional cigarette sector.
- Global Expansion Strategy: Philip Morris International aggressively promotes smoke-free products like IQOS and ZYN across 170 markets, achieving approximately 7% revenue growth to nearly $40.7 billion in FY 2025, with net income around $11.4 billion, indicating strong growth potential in international markets.
- Legal Risks and Challenges: Altria faces significant legal exposure from a class-action antitrust lawsuit related to e-cigarette sales, while import bans disrupt its e-vapor strategy, creating uncertainty for future revenues.
- Dividend Yield Comparison: Altria offers a forward dividend yield close to 6%, while Philip Morris exceeds 3.8%, making both stocks attractive for income-focused investors, despite Altria's slower growth trajectory.
See More
Rising Medicare Costs and Investment Strategies
- Rising Medicare Costs: The standard monthly premium for Medicare Part B in 2026 is set at $202.90, reflecting a $17.90 increase from 2025, leading to an annual cost nearing $5,000, which continues to exert financial pressure on retirees.
- Investment Requirement Analysis: To cover the annual $5,000 healthcare bill, investors need approximately $143,000 in capital at a 3.5% yield or about $100,000 at a 5% yield, highlighting the urgent need for stable income sources in retirement planning.
- Yield Comparison: An investment portfolio yielding 3.5% can grow a $5,000 income stream to $19,300 over 20 years, while a 10% yield portfolio remains flat at $5,000, underscoring the significance of long-term investment and compounding returns.
- Retirement Income Planning: Retirees should focus on breaking down healthcare costs, ensuring coverage for Medicare expenses first before addressing other expenditures, thereby optimizing financial management and alleviating economic burdens.
See More
Altria Group: A Stable Income Investment Choice
- High Dividend Yield: Altria currently boasts a forward dividend yield of 5.9% and has raised its quarterly dividend for 57 consecutive years, making it one of the so-called 'Dividend Kings', which underscores its appeal and stability for long-term investors.
- Low Volatility Feature: With a five-year monthly beta of 0.50, Altria's stock exhibits only half the volatility of the S&P 500 index, making it an ideal choice for low-risk investors during market fluctuations.
- Industry Resilience: Operating in a sector with inelastic demand, Altria's business model allows it to maintain stable revenue streams even during economic downturns, although future earnings and dividend growth heavily depend on the success of its pivot to non-combustible tobacco products.
- Portfolio Anchoring: While Altria is a top choice for low-volatility investors, it is advisable for investors to include other stocks with strong defensive and dividend growth records in their portfolios to ensure steady income even during market downturns.
See More
Altria Group: A Steady Income Blue Chip Stock
- High Dividend Yield: Altria Group currently boasts a forward dividend yield of 5.9%, having raised its quarterly dividend for 57 consecutive years, demonstrating its stability and appeal as a long-term investment.
- Low Volatility Feature: With a five-year monthly beta of 0.50, Altria's stock price volatility is only half that of the S&P 500 index, making it an ideal choice for low-volatility investors.
- Industry Resilience: As a leading player in the tobacco industry, Altria exhibits strong performance during economic downturns due to the inelastic demand for its products, allowing it to maintain stable cash flows amidst market fluctuations.
- Diversified Investment Advice: While Altria is a top choice for low-volatility investors, it is recommended that investors also consider other defensive stocks to enhance the stability and income potential of their portfolios.
See More
FDA Approves Zyn Nicotine Pouches as Lower-Risk Products
- Regulatory Win: The FDA's approval for Philip Morris's Zyn nicotine pouches to be marketed as lower-risk than cigarettes represents a significant regulatory victory for the tobacco giant, particularly as cigarette sales continue to decline in the U.S.
- Health Claims: This decision allows 20 Zyn products to claim that switching to Zyn reduces the risk of mouth cancer, heart disease, and other smoking-related illnesses, providing Philip Morris with a powerful health-related marketing tool to enhance the acceptance of smoke-free products.
- Market Trend: Zyn nicotine pouches have surged in popularity among conservatives and tech workers as a cleaner alternative to cigarettes, reflecting a growing consumer demand for smoke-free options, especially following the Trump administration's easing of restrictions on nicotine products.
- Cultural Impact: Zyn has become a cultural marker in conservative politics, with former Fox News host Tucker Carlson promoting the brand, highlighting its influence not only in the nicotine market but also in political and social contexts.
See More
