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MO Should I Buy

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Intellectia

Should You Buy Altria Group Inc (MO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
67.140
1 Day change
0.15%
52 Week Range
70.510
Analysis Updated At
2026/03/06
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Altria Group Inc (MO) is not a strong buy for a beginner investor with a long-term strategy at this time. While the stock offers an attractive dividend yield of 6.1% and has seen some positive momentum in February, the company's recent financial performance shows significant declines in revenue, net income, and EPS. Additionally, technical indicators suggest a neutral to bearish trend in the short term, and there are no strong proprietary trading signals or recent influential trades to support immediate action. Given the investor's preference for long-term stability, it would be prudent to wait for clearer signs of recovery or better entry points.

Technical Analysis

The MACD is negative and expanding (-0.3), indicating bearish momentum. RSI is at 33.312, in the neutral zone but close to oversold territory. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), but the stock is trading near its key support level of 66.785, suggesting limited upside in the short term.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
4
Buy
6

Positive Catalysts

  • Altria's dividend yield of 6.1% remains attractive for income-seeking investors.

  • Analysts have raised price targets recently, with some projecting a return to revenue growth and EPS acceleration in 2026-

  • The stock rose 11.4% in February due to strong consumer confidence.

Neutral/Negative Catalysts

  • Significant YoY declines in revenue (-0.53%), net income (-63.25%), and EPS (-63.13%) in Q4

  • MACD and RSI indicate weak momentum, and the stock is near its support level.

  • Analysts remain divided, with some maintaining an Underweight or Neutral rating.

  • Hedge funds and insiders show no significant trading activity, indicating a lack of strong institutional confidence.

Financial Performance

In Q4 2025, revenue dropped to $5.08 billion (-0.53% YoY), net income dropped to $1.11 billion (-63.25% YoY), and EPS dropped to $0.66 (-63.13% YoY). Gross margin improved slightly to 71.06% (+0.68% YoY), but overall financial performance was weak.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed. Barclays raised the price target to $63 but maintained an Underweight rating. UBS and BofA are more optimistic, with Buy ratings and price targets of $67 and $72, respectively. Stifel lowered its price target to $68 but kept a Buy rating. Citi raised its target to $65 with a Neutral rating.

Wall Street analysts forecast MO stock price to fall
8 Analyst Rating
Wall Street analysts forecast MO stock price to fall
4 Buy
3 Hold
1 Sell
Moderate Buy
Current: 67.040
sliders
Low
57
Averages
65
High
72
Current: 67.040
sliders
Low
57
Averages
65
High
72
UBS
Faham Baig
Buy
maintain
$67 -> $74
AI Analysis
2026-03-09
New
Reason
UBS
Faham Baig
Price Target
$67 -> $74
AI Analysis
2026-03-09
New
maintain
Buy
Reason
UBS analyst Faham Baig raised the firm's price target on Altria Group to $74 from $67 and keeps a Buy rating on the shares. U.S. cigarette volume declines appear to be moderating, with industry volumes expected to fall about 6% in Q1, the smallest drop since 2021, partly due to slowing growth in the vapor category and stabilizing nicotine penetration, the analyst tells investors in a research note. Price investment and strength in the deep-discount segment may also help stabilize Altria's market share, potentially allowing its volume decline to track roughly in line with the broader market, the firm says.
Barclays
Underweight
maintain
$57 -> $63
2026-02-23
Reason
Barclays
Price Target
$57 -> $63
2026-02-23
maintain
Underweight
Reason
Barclays raised the firm's price target on Altria Group to $63 from $57 and keeps an Underweight rating on the shares.
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