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MO Should I Buy

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Intellectia

Should You Buy Altria Group Inc (MO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
67.020
1 Day change
0.81%
52 Week Range
70.510
Analysis Updated At
2026/03/27
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Altria Group Inc (MO) is not a strong buy for a beginner, long-term investor at this moment. While the stock offers a high dividend yield and has some positive developments in the smoke-free product segment, the company's financial performance has been weak, with significant YoY declines in revenue, net income, and EPS. Additionally, technical indicators do not suggest a strong upward trend, and options data reflects mixed sentiment. Given the lack of strong positive catalysts and the investor's preference for long-term growth, holding off on this investment for now is advisable.

Technical Analysis

The MACD is negative and contracting, indicating a bearish trend. RSI is neutral at 37.973, and moving averages are converging, showing no clear direction. The stock is trading near its support level (S1: 63.442), with resistance at 65.612. Overall, the technical indicators suggest a lack of strong momentum.

Options Data

Bullish
Open Interest Put-Call Ratio
Neutral
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
3
Buy
7

Positive Catalysts

  • Altria launched its on! PLUS oral nicotine pouch nationwide, showcasing innovation and FDA approval.

  • Analysts from UBS and BofA maintain a Buy rating with price targets of $74 and $72, citing stabilizing cigarette volumes and potential revenue growth.

Neutral/Negative Catalysts

  • Weak financial performance in Q4 2025, with significant YoY declines in revenue (-0.53%), net income (-63.25%), and EPS (-63.13%).

  • Altria faces challenges in the smoke-free market compared to competitors like Philip Morris.

  • Mixed analyst ratings, with Barclays maintaining an Underweight rating and a price target of $63.

Financial Performance

In Q4 2025, Altria's revenue dropped to $5.08 billion (-0.53% YoY), net income fell sharply to $1.11 billion (-63.25% YoY), and EPS declined to $0.66 (-63.13% YoY). However, gross margin increased slightly to 71.06% (+0.68% YoY), indicating some operational efficiency.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed on Altria. UBS and BofA are optimistic, with Buy ratings and price targets of $74 and $72, respectively. However, Barclays maintains an Underweight rating with a $63 price target, citing concerns about the company's smoke-free market performance and broader industry challenges.

Wall Street analysts forecast MO stock price to fall
8 Analyst Rating
Wall Street analysts forecast MO stock price to fall
4 Buy
3 Hold
1 Sell
Moderate Buy
Current: 66.480
sliders
Low
57
Averages
65
High
72
Current: 66.480
sliders
Low
57
Averages
65
High
72
UBS
Faham Baig
Buy
maintain
$67 -> $74
AI Analysis
2026-03-09
Reason
UBS
Faham Baig
Price Target
$67 -> $74
AI Analysis
2026-03-09
maintain
Buy
Reason
UBS analyst Faham Baig raised the firm's price target on Altria Group to $74 from $67 and keeps a Buy rating on the shares. U.S. cigarette volume declines appear to be moderating, with industry volumes expected to fall about 6% in Q1, the smallest drop since 2021, partly due to slowing growth in the vapor category and stabilizing nicotine penetration, the analyst tells investors in a research note. Price investment and strength in the deep-discount segment may also help stabilize Altria's market share, potentially allowing its volume decline to track roughly in line with the broader market, the firm says.
Barclays
Underweight
maintain
$57 -> $63
2026-02-23
Reason
Barclays
Price Target
$57 -> $63
2026-02-23
maintain
Underweight
Reason
Barclays raised the firm's price target on Altria Group to $63 from $57 and keeps an Underweight rating on the shares.
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