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MO Should I Buy

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Intellectia

Should You Buy Altria Group Inc (MO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
64.170
1 Day change
-1.19%
52 Week Range
70.510
Analysis Updated At
2026/04/17
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Altria Group Inc (MO) is not an ideal buy for a beginner, long-term investor at this moment. While the company offers a strong dividend yield and has a history of stability, its recent financial performance shows significant declines in revenue, net income, and EPS. Technical indicators are mixed, with bearish MACD and RSI signals, despite bullish moving averages. Additionally, the options data and lack of strong proprietary trading signals suggest limited immediate upside potential. Analysts remain cautiously optimistic with price target increases, but the stock's near-term trend appears weak.

Technical Analysis

The MACD histogram is negative and expanding (-0.138), indicating bearish momentum. RSI is neutral at 36.666, showing no clear signal. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key support is at 64.728, and resistance is at 66.128. The stock is trading near support levels, but overall technical indicators suggest limited upward momentum.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The implied volatility is high (26.04) with an IV percentile of 93.6, indicating elevated uncertainty. The put-call ratios suggest a slightly bearish sentiment in the options market.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
5

Positive Catalysts

  • Strong forward dividend yield of 6.5%, making it attractive for income-focused investors.

  • Analysts have raised price targets recently, citing moderating cigarette volume declines and potential market share stabilization.

Neutral/Negative Catalysts

  • Significant declines in revenue (-0.53% YoY), net income (-63.25% YoY), and EPS (-63.13% YoY) in Q4

  • Bearish MACD and neutral RSI suggest weak momentum.

  • No recent congress trading data or strong hedge fund/insider trading trends.

Financial Performance

In Q4 2025, revenue dropped to $5.08 billion (-0.53% YoY), net income fell sharply to $1.11 billion (-63.25% YoY), and EPS declined to $0.66 (-63.13% YoY). However, gross margin increased slightly to 71.06% (+0.68% YoY), indicating some operational efficiency.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are cautiously optimistic, with multiple firms raising price targets recently. UBS raised its target to $74, and BofA increased it to $73, both maintaining Buy ratings. However, Barclays remains bearish with an Underweight rating and a price target of $63.

Wall Street analysts forecast MO stock price to rise
8 Analyst Rating
Wall Street analysts forecast MO stock price to rise
4 Buy
3 Hold
1 Sell
Moderate Buy
Current: 64.940
sliders
Low
57
Averages
65
High
72
Current: 64.940
sliders
Low
57
Averages
65
High
72
BofA
Lisa Lewandowski
Buy
maintain
$72 -> $73
AI Analysis
2026-04-10
Reason
BofA
Lisa Lewandowski
Price Target
$72 -> $73
AI Analysis
2026-04-10
maintain
Buy
Reason
BofA analyst Lisa Lewandowski raised the firm's price target on Altria Group to $73 from $72 and keeps a Buy rating on the shares. For 2026 and 2027, the firm lifted its EPS estimates to $5.60 and $5.84, respectively, as its forecast now anticipates a more moderate cigarette volume decline due to better illicit enforcement, partly offset by continued consumer pressure on volumes.
UBS
Faham Baig
Buy
maintain
$67 -> $74
2026-03-09
Reason
UBS
Faham Baig
Price Target
$67 -> $74
2026-03-09
maintain
Buy
Reason
UBS analyst Faham Baig raised the firm's price target on Altria Group to $74 from $67 and keeps a Buy rating on the shares. U.S. cigarette volume declines appear to be moderating, with industry volumes expected to fall about 6% in Q1, the smallest drop since 2021, partly due to slowing growth in the vapor category and stabilizing nicotine penetration, the analyst tells investors in a research note. Price investment and strength in the deep-discount segment may also help stabilize Altria's market share, potentially allowing its volume decline to track roughly in line with the broader market, the firm says.
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