Market capitalization of MO increased by 17.28% over the past 1 year. The primary factor behind the change was an increase in P/E Change from 9.93 to 11.28.
The secondary factor is the Margin Expansion, contributed 5.41%to the performance.
Overall, the performance of MO in the past 1 year is driven by P/E Change. Which is more unsustainable.