H&R Block Offers Free Tax Pro Review to Enhance DIY Online Tax Products
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 09 2026
0mins
Should l Buy HRB?
Source: Globenewswire
- Service Upgrade: H&R Block announces the inclusion of free Tax Pro Review services in its paid DIY online tax products for new clients through February 15, leveraging its 70-year legacy of professional tax expertise to support digital-first filers.
- Market Demand Response: This initiative addresses the complexities introduced by the One Big Beautiful Bill Act and 2025 tax code changes, ensuring clients receive expert guidance regardless of their filing method, thereby enhancing customer satisfaction and loyalty.
- Hybrid Model Innovation: The Tax Pro Review service allows DIY filers to independently complete their returns online, which are then comprehensively reviewed by H&R Block tax professionals to ensure clients receive every credit and deduction they deserve, filling a critical market gap for digital efficiency and professional confidence.
- Digital Ecosystem Expansion: H&R Block's digital ecosystem now includes AI Tax Assist, unlimited expert help, and real-time refund estimation tools, further enhancing the client tax filing experience and solidifying the company's competitive advantage in the digital tax service market.
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Analyst Views on HRB
Wall Street analysts forecast HRB stock price to rise
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 28.340
Low
62.00
Averages
62.00
High
62.00
Current: 28.340
Low
62.00
Averages
62.00
High
62.00
About HRB
H&R Block, Inc. is engaged in providing tax preparation services, financial products, and small business solutions. The Company provides assisted and do-it-yourself (DIY) tax preparation solutions through multiple channels (including in-person, online and mobile applications, virtual, and desktop software) and distributes H&R Block-branded services and products. It also offers small business solutions through its Company-owned and franchise offices (including in-person, online and virtual) and online through Wave. The Company provides additional services, including Refund Transfers (RT), Peace of Mind Extended Service Plan (POM), H&R Block Emerald Prepaid Mastercard (Emerald Card), Spruce, H&R Block Emerald Advance (EA) term loans, Tax Identity Shield (TIS), Refund Advances (RA), and small business financial solutions. For its Canadian clients, the Company also offers POM, H&R Block's Instant Refund, H&R Block Pay With Refund, and small business financial solutions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
H&R Block Shares Surge 9.56% Amid Portfolio Repositioning
- Stock Price Surge: H&R Block's shares rose by 9.56% on Friday, closing at $31.05, as investors capitalized on bargain opportunities after nine consecutive days of losses, indicating renewed market confidence in the company's prospects.
- Dividend Payment: Common shareholders as of March 4 will receive a dividend of $0.42 per share on April 6, 2026, demonstrating the company's commitment to returning value to shareholders and enhancing investor trust.
- Earnings Performance: In the second quarter of fiscal year 2026, H&R Block narrowed its net loss to $242 million from $243 million a year earlier, reflecting the company's efforts in cost control and revenue growth.
- Revenue Growth Target: The company targets revenues between $3.875 billion and $3.895 billion for fiscal year 2026, representing a 3% to 3.5% increase, which reflects H&R Block's optimistic outlook for future market conditions.
See More
H&R Block Launches Creator Tax Tool for Content Creators
- Creator Economy Event: H&R Block hosted an exclusive creator economy event in New York City, unveiling the Creator Suite tool designed specifically for content creators, aiming to simplify tax filing processes and help creators navigate complex tax laws, which is expected to enhance its market share in the $250 billion creator economy.
- Platform Feature Innovation: The new platform offers a customized online filing tool and resource hub that supports creators in managing various income sources such as YouTube ad revenue and Patreon subscriptions, which is anticipated to significantly improve creators' tax compliance and financial management capabilities.
- Financial Stress Survey: According to the 2026 Creator Pulse Survey, 70% of creators find financial management difficult, with 25% citing taxes as their top stressor; H&R Block's tools are designed to address these issues and help creators manage their finances more effectively.
- Long-term Support Strategy: H&R Block provides not only tax services but also comprehensive small business solutions through Block Advisors, demonstrating its long-term commitment to the creator economy, which is expected to enhance customer loyalty and market competitiveness.
See More
H&R Block Named Best Online Tax Service for 2026 by CNET
- Technology and Expertise Integration: H&R Block introduces the AI Tax Assistant for the 2026 tax season, providing 24/7 instant answers powered by the latest GenAI capabilities and human expertise, helping clients navigate complex tax law changes and enhancing customer satisfaction and trust.
- Product Enhancements and Client Experience: The company launches a Smart Product Selector to assist clients in choosing the right tier of online support, ensuring accurate upfront pricing and seamless data import, significantly reducing friction in the tax filing process and improving overall service efficiency.
- New Client Incentives: H&R Block offers free tax professional review services for new clients, ensuring filing accuracy, with this promotion valid until February 28, 2026, aimed at attracting more users to its online tax services and enhancing market competitiveness.
- Navigating Complex Tax Laws: H&R Block's elite team of tax professionals works year-round to dissect new legislation, ensuring seamless integration of technology and professional services, helping clients gain a strategic advantage during a complex tax season, thereby enhancing the company's market position and customer loyalty.
See More
H&R Block Q2 2026 Earnings Call Insights
- Leadership Transition: In his first quarter as CEO, Curtis Campbell emphasized a pivotal moment for H&R Block, focusing on a client-centric strategy and renewed attention to core tax season execution, aiming to drive long-term transformation and enhance customer experience.
- Financial Performance: H&R Block reported Q2 revenue of $199 million, an 11% year-over-year increase primarily driven by higher Assisted tax prep volume and improved DIY software sales, although the EBITDA loss of $266 million indicates challenges in cost optimization efforts.
- Outlook Reaffirmation: The company reaffirmed its fiscal 2026 guidance, projecting revenue between $3.875 billion and $3.895 billion and EBITDA between $1.015 billion and $1.035 billion, reflecting confidence for the upcoming tax season despite risks of industry growth slowdown.
- Technology Investment: H&R Block is increasing investments in AI tools, planning to embed AI into workflows and pilot automation for back-office functions to reduce manual effort and enhance the quality and efficiency of client interactions.
See More
H&R Block Q2 Earnings Exceed Expectations
- Earnings Report: H&R Block reported a Q2 net loss of -$1.84, which, despite widening from -$1.73 year-over-year, was better than the expected -$1.89, indicating resilience amid challenges.
- Revenue Growth: Q2 revenue reached $198.9 million, surpassing Wall Street's $187.4 million estimate and up from $179.1 million a year ago, primarily driven by increased volume and average charges in assisted services.
- Guidance Reaffirmation: The company reaffirmed its full-year 2026 adjusted EPS guidance of $4.85-$5.00 and revenue expectations of $3.875 billion-$3.895 billion, both exceeding analyst averages, reflecting management's confidence in future performance.
- Rising Operating Costs: Total operating expenses rose to $497.7 million in Q2 from $472.4 million a year prior, reflecting higher field wages due to increased assisted revenue and rising consulting costs.
See More
H&R Block Q2 Earnings Beat Expectations
- Earnings Highlights: H&R Block reported a Q2 Non-GAAP EPS of -$1.84, beating expectations by $0.05, indicating resilience despite ongoing losses.
- Revenue Growth: The company achieved revenue of $198.9 million, an 11.1% year-over-year increase, surpassing market expectations by $11.54 million, reflecting improvements in its tax services business.
- Fiscal Year 2026 Outlook: H&R Block reaffirmed its revenue guidance for FY 2026 to be between $3.875 billion and $3.895 billion, with EBITDA expected to range from $1.015 billion to $1.035 billion, showcasing management's confidence in future growth.
- Profitability Expectations: Adjusted diluted EPS is projected to be between $4.85 and $5.00, with an effective tax rate of approximately 25%, providing investors with clear profitability guidance and enhancing market confidence in its long-term investment value.
See More
H&R Block Shares Surge 9.56% Amid Portfolio Repositioning
- Stock Price Surge: H&R Block's shares rose by 9.56% on Friday, closing at $31.05, as investors capitalized on bargain opportunities after nine consecutive days of losses, indicating renewed market confidence in the company's prospects.
- Dividend Payment: Common shareholders as of March 4 will receive a dividend of $0.42 per share on April 6, 2026, demonstrating the company's commitment to returning value to shareholders and enhancing investor trust.
- Earnings Performance: In the second quarter of fiscal year 2026, H&R Block narrowed its net loss to $242 million from $243 million a year earlier, reflecting the company's efforts in cost control and revenue growth.
- Revenue Growth Target: The company targets revenues between $3.875 billion and $3.895 billion for fiscal year 2026, representing a 3% to 3.5% increase, which reflects H&R Block's optimistic outlook for future market conditions.
See More
H&R Block Launches Creator Tax Tool for Content Creators
- Creator Economy Event: H&R Block hosted an exclusive creator economy event in New York City, unveiling the Creator Suite tool designed specifically for content creators, aiming to simplify tax filing processes and help creators navigate complex tax laws, which is expected to enhance its market share in the $250 billion creator economy.
- Platform Feature Innovation: The new platform offers a customized online filing tool and resource hub that supports creators in managing various income sources such as YouTube ad revenue and Patreon subscriptions, which is anticipated to significantly improve creators' tax compliance and financial management capabilities.
- Financial Stress Survey: According to the 2026 Creator Pulse Survey, 70% of creators find financial management difficult, with 25% citing taxes as their top stressor; H&R Block's tools are designed to address these issues and help creators manage their finances more effectively.
- Long-term Support Strategy: H&R Block provides not only tax services but also comprehensive small business solutions through Block Advisors, demonstrating its long-term commitment to the creator economy, which is expected to enhance customer loyalty and market competitiveness.
See More
H&R Block Named Best Online Tax Service for 2026 by CNET
- Technology and Expertise Integration: H&R Block introduces the AI Tax Assistant for the 2026 tax season, providing 24/7 instant answers powered by the latest GenAI capabilities and human expertise, helping clients navigate complex tax law changes and enhancing customer satisfaction and trust.
- Product Enhancements and Client Experience: The company launches a Smart Product Selector to assist clients in choosing the right tier of online support, ensuring accurate upfront pricing and seamless data import, significantly reducing friction in the tax filing process and improving overall service efficiency.
- New Client Incentives: H&R Block offers free tax professional review services for new clients, ensuring filing accuracy, with this promotion valid until February 28, 2026, aimed at attracting more users to its online tax services and enhancing market competitiveness.
- Navigating Complex Tax Laws: H&R Block's elite team of tax professionals works year-round to dissect new legislation, ensuring seamless integration of technology and professional services, helping clients gain a strategic advantage during a complex tax season, thereby enhancing the company's market position and customer loyalty.
See More
H&R Block Q2 2026 Earnings Call Insights
- Leadership Transition: In his first quarter as CEO, Curtis Campbell emphasized a pivotal moment for H&R Block, focusing on a client-centric strategy and renewed attention to core tax season execution, aiming to drive long-term transformation and enhance customer experience.
- Financial Performance: H&R Block reported Q2 revenue of $199 million, an 11% year-over-year increase primarily driven by higher Assisted tax prep volume and improved DIY software sales, although the EBITDA loss of $266 million indicates challenges in cost optimization efforts.
- Outlook Reaffirmation: The company reaffirmed its fiscal 2026 guidance, projecting revenue between $3.875 billion and $3.895 billion and EBITDA between $1.015 billion and $1.035 billion, reflecting confidence for the upcoming tax season despite risks of industry growth slowdown.
- Technology Investment: H&R Block is increasing investments in AI tools, planning to embed AI into workflows and pilot automation for back-office functions to reduce manual effort and enhance the quality and efficiency of client interactions.
See More
H&R Block Q2 Earnings Exceed Expectations
- Earnings Report: H&R Block reported a Q2 net loss of -$1.84, which, despite widening from -$1.73 year-over-year, was better than the expected -$1.89, indicating resilience amid challenges.
- Revenue Growth: Q2 revenue reached $198.9 million, surpassing Wall Street's $187.4 million estimate and up from $179.1 million a year ago, primarily driven by increased volume and average charges in assisted services.
- Guidance Reaffirmation: The company reaffirmed its full-year 2026 adjusted EPS guidance of $4.85-$5.00 and revenue expectations of $3.875 billion-$3.895 billion, both exceeding analyst averages, reflecting management's confidence in future performance.
- Rising Operating Costs: Total operating expenses rose to $497.7 million in Q2 from $472.4 million a year prior, reflecting higher field wages due to increased assisted revenue and rising consulting costs.
See More
H&R Block Q2 Earnings Beat Expectations
- Earnings Highlights: H&R Block reported a Q2 Non-GAAP EPS of -$1.84, beating expectations by $0.05, indicating resilience despite ongoing losses.
- Revenue Growth: The company achieved revenue of $198.9 million, an 11.1% year-over-year increase, surpassing market expectations by $11.54 million, reflecting improvements in its tax services business.
- Fiscal Year 2026 Outlook: H&R Block reaffirmed its revenue guidance for FY 2026 to be between $3.875 billion and $3.895 billion, with EBITDA expected to range from $1.015 billion to $1.035 billion, showcasing management's confidence in future growth.
- Profitability Expectations: Adjusted diluted EPS is projected to be between $4.85 and $5.00, with an effective tax rate of approximately 25%, providing investors with clear profitability guidance and enhancing market confidence in its long-term investment value.
See More
