Duolingo Plans to Double Users by 2028 Amid Stock Decline
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 11 2026
0mins
Should l Buy DUOL?
Source: NASDAQ.COM
- User Growth Target: Duolingo aims to double its daily active users from 52.7 million to 100 million by 2028, although this strategy may lead to slower revenue and earnings growth in the short term, impacting investor confidence.
- Revenue and Profit Performance: In 2025, Duolingo achieved a record $1.04 billion in revenue, a 39% year-over-year increase, with net income reaching $414.1 million, up 367%, showcasing the strength of its business model, yet the sustainability of future growth is questioned.
- Attractive Market Valuation: Following an 82% stock price decline, Duolingo's price-to-sales ratio has dropped to 4.8, the lowest since its IPO, representing a 70% discount to its historical average of 16.3, potentially offering a good opportunity for long-term investors.
- AI Features Attract Users: Duolingo has attracted 12.2 million paying subscribers, a 28% annual increase, by launching AI-driven features like Video Call and Roleplay, demonstrating its innovative capabilities and strong market demand in the education sector.
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Analyst Views on DUOL
Wall Street analysts forecast DUOL stock price to rise
17 Analyst Rating
10 Buy
6 Hold
1 Sell
Moderate Buy
Current: 95.350
Low
160.00
Averages
260.36
High
330.00
Current: 95.350
Low
160.00
Averages
260.36
High
330.00
About DUOL
Duolingo, Inc. is a technology company. The Company is engaged in offering a mobile learning platform, as well as a digital English language proficiency assessment exam. It operates a freemium business model, namely, the app and the Website are accessible free of charge, although Duolingo also offers premium services for a subscription fee. Its solutions consist of the Duolingo App, Super Duolingo, Duolingo Max, Duolingo English Test: AI-Driven Language Assessment, Duolingo for Schools, and Duolingo ABC. The Duolingo App offers courses in over 40 different languages, including Spanish, English, French, German, Italian, Portuguese, Japanese and Chinese. Duolingo can also be accessed on desktop computers via a Web browser. Its subscription offering, Super Duolingo, offers learners additional features to enhance their learning experience. The Duolingo English Test is an online, on-demand, high-stakes English proficiency assessment. It also operates an animation and motion design studio.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Faruqi & Faruqi Investigates Duolingo Investor Losses
- Legal Investigation Launched: Faruq & Faruqi, LLP is investigating potential claims against Duolingo (NASDAQ:DUOL), indicating that the company may face legal liabilities for significant investor losses.
- Investor Rights Advocacy: The firm encourages all investors who suffered losses in Duolingo stock or options to contact partner Josh Wilson directly, demonstrating a commitment to protecting investor rights.
- Historical Performance Review: Since its founding in 1995, Faruq & Faruqi has recovered hundreds of millions of dollars for investors, showcasing its expertise and successful track record in securities law.
- National Legal Services: With offices in New York, Pennsylvania, California, and Georgia, Faruq & Faruqi provides a wide range of legal services, further enhancing its influence in the securities litigation field.
See More
Duolingo Reports Strong Earnings but Stock Declines
- Significant Revenue Growth: Duolingo's Q4 revenue increased approximately 35% year-over-year to $283 million, marking the first time annual bookings surpassed $1 billion, demonstrating strong performance in user base expansion and profitability.
- Strategic Shift: Management plans to shift focus from short-term profitability to aggressive investment in user growth by 2026, targeting 100 million daily active users by 2028 with an expected growth rate of around 20%.
- Negative Market Reaction: Despite strong results, the market reacted negatively to management's guidance of mid-teens revenue growth (15%-18%) for 2026 and a potential drop in adjusted EBITDA margins to 25%, leading to a decline in stock price.
- Long-Term Growth Potential: Duolingo's strategy to prioritize user growth is seen as logical, as a larger user base enhances future monetization potential, especially in a freemium model, even though it may pressure margins in the short term.
See More
Duolingo Aims for 100 Million Daily Active Users by 2028
- User Growth Target: Duolingo aims to reach 100 million daily active users by 2028; although current user engagement and conversion rates have not shown significant improvement, this goal could enhance the long-term value of its freemium model.
- Strong Financial Performance: In its latest earnings report, Duolingo achieved approximately 35% revenue growth in Q4, with net profit soaring from $14 million to $42 million, indicating the company's potential for revenue expansion.
- Investment Strategy Shift: Despite sacrificing short-term profits, Duolingo is increasing investment in product development, particularly in promoting AI-driven tools, aiming to enhance user engagement and lay the groundwork for future monetization.
- Profitability Model Risks: The company anticipates a slowdown in mid-term revenue growth to 15%-18%, indicating that while expanding its user base, short-term profitability may be impacted, prompting investors to monitor whether this strategy will yield long-term earnings.
See More
Duolingo Prioritizes Long-Term Growth Over Short-Term Profits
- Significant Revenue Growth: Duolingo reported approximately 35% revenue growth in Q4, with net profit soaring 300% from $14 million to $42 million, indicating strong performance in user growth and profitability.
- Strategic Investment Decision: The company has chosen to increase investments in product development and AI tools, aiming for 100 million daily active users by 2028, even if it means sacrificing some short-term profits to strengthen its competitive edge.
- Slower Growth Expectations: Management has guided for mid-teens revenue growth of 15% to 18%, indicating a shift in focus from short-term monetization to expanding the user base for long-term growth.
- Risks and Uncertainties: While the strategy appears sound in theory, if user growth does not accelerate, it could lead to slower revenue expansion and compressed margins, prompting investors to closely monitor the company's ability to convert users into paying subscribers.
See More
Faruqi & Faruqi Investigates Duolingo Investor Losses
- Legal Investigation Launched: Faruq & Faruqi, LLP is investigating potential claims against Duolingo, indicating a commitment to protecting investor rights for those who have suffered significant losses.
- Investor Contact Information: The firm encourages all investors who have incurred losses in Duolingo stock or options to reach out directly to partner Josh Wilson, providing multiple contact numbers to facilitate communication.
- Firm Background: Founded in 1995, Faruq & Faruqi is a leading national securities law firm that has recovered hundreds of millions of dollars for investors, showcasing its expertise in securities litigation.
- Commitment to Legal Services: The firm's investigation not only highlights concerns regarding Duolingo's potential legal liabilities but also demonstrates its dedication to providing effective legal remedies for investors to safeguard their rights.
See More
Faruqi & Faruqi Investigates Duolingo Investor Losses
- Legal Investigation Launched: Faruq & Faruqi is investigating potential claims against Duolingo (NASDAQ:DUOL), aiming to provide legal support for investors who suffered significant losses, indicating potential legal risks that could impact the company's stock performance.
- Investor Rights Advocacy: Securities Litigation Partner Josh Wilson encourages affected investors to contact him directly to discuss their legal rights, demonstrating a commitment to protecting investor interests and an active role in legal proceedings.
- Historical Performance Review: Since its founding in 1995, Faruq & Faruqi has recovered hundreds of millions of dollars for investors, showcasing its expertise and successful track record in securities law, which may enhance investor trust in its services.
- Contact Information Provided: Investors can reach out directly to Josh Wilson at 877-247-4292 or 212-983-9330 (Ext. 1310) to ensure that affected investors can easily access legal advice and support.
See More
Faruqi & Faruqi Investigates Duolingo Investor Losses
- Legal Investigation Launched: Faruq & Faruqi, LLP is investigating potential claims against Duolingo (NASDAQ:DUOL), indicating that the company may face legal liabilities for significant investor losses.
- Investor Rights Advocacy: The firm encourages all investors who suffered losses in Duolingo stock or options to contact partner Josh Wilson directly, demonstrating a commitment to protecting investor rights.
- Historical Performance Review: Since its founding in 1995, Faruq & Faruqi has recovered hundreds of millions of dollars for investors, showcasing its expertise and successful track record in securities law.
- National Legal Services: With offices in New York, Pennsylvania, California, and Georgia, Faruq & Faruqi provides a wide range of legal services, further enhancing its influence in the securities litigation field.
See More
Duolingo Reports Strong Earnings but Stock Declines
- Significant Revenue Growth: Duolingo's Q4 revenue increased approximately 35% year-over-year to $283 million, marking the first time annual bookings surpassed $1 billion, demonstrating strong performance in user base expansion and profitability.
- Strategic Shift: Management plans to shift focus from short-term profitability to aggressive investment in user growth by 2026, targeting 100 million daily active users by 2028 with an expected growth rate of around 20%.
- Negative Market Reaction: Despite strong results, the market reacted negatively to management's guidance of mid-teens revenue growth (15%-18%) for 2026 and a potential drop in adjusted EBITDA margins to 25%, leading to a decline in stock price.
- Long-Term Growth Potential: Duolingo's strategy to prioritize user growth is seen as logical, as a larger user base enhances future monetization potential, especially in a freemium model, even though it may pressure margins in the short term.
See More
Duolingo Aims for 100 Million Daily Active Users by 2028
- User Growth Target: Duolingo aims to reach 100 million daily active users by 2028; although current user engagement and conversion rates have not shown significant improvement, this goal could enhance the long-term value of its freemium model.
- Strong Financial Performance: In its latest earnings report, Duolingo achieved approximately 35% revenue growth in Q4, with net profit soaring from $14 million to $42 million, indicating the company's potential for revenue expansion.
- Investment Strategy Shift: Despite sacrificing short-term profits, Duolingo is increasing investment in product development, particularly in promoting AI-driven tools, aiming to enhance user engagement and lay the groundwork for future monetization.
- Profitability Model Risks: The company anticipates a slowdown in mid-term revenue growth to 15%-18%, indicating that while expanding its user base, short-term profitability may be impacted, prompting investors to monitor whether this strategy will yield long-term earnings.
See More
Duolingo Prioritizes Long-Term Growth Over Short-Term Profits
- Significant Revenue Growth: Duolingo reported approximately 35% revenue growth in Q4, with net profit soaring 300% from $14 million to $42 million, indicating strong performance in user growth and profitability.
- Strategic Investment Decision: The company has chosen to increase investments in product development and AI tools, aiming for 100 million daily active users by 2028, even if it means sacrificing some short-term profits to strengthen its competitive edge.
- Slower Growth Expectations: Management has guided for mid-teens revenue growth of 15% to 18%, indicating a shift in focus from short-term monetization to expanding the user base for long-term growth.
- Risks and Uncertainties: While the strategy appears sound in theory, if user growth does not accelerate, it could lead to slower revenue expansion and compressed margins, prompting investors to closely monitor the company's ability to convert users into paying subscribers.
See More
Faruqi & Faruqi Investigates Duolingo Investor Losses
- Legal Investigation Launched: Faruq & Faruqi, LLP is investigating potential claims against Duolingo, indicating a commitment to protecting investor rights for those who have suffered significant losses.
- Investor Contact Information: The firm encourages all investors who have incurred losses in Duolingo stock or options to reach out directly to partner Josh Wilson, providing multiple contact numbers to facilitate communication.
- Firm Background: Founded in 1995, Faruq & Faruqi is a leading national securities law firm that has recovered hundreds of millions of dollars for investors, showcasing its expertise in securities litigation.
- Commitment to Legal Services: The firm's investigation not only highlights concerns regarding Duolingo's potential legal liabilities but also demonstrates its dedication to providing effective legal remedies for investors to safeguard their rights.
See More
Faruqi & Faruqi Investigates Duolingo Investor Losses
- Legal Investigation Launched: Faruq & Faruqi is investigating potential claims against Duolingo (NASDAQ:DUOL), aiming to provide legal support for investors who suffered significant losses, indicating potential legal risks that could impact the company's stock performance.
- Investor Rights Advocacy: Securities Litigation Partner Josh Wilson encourages affected investors to contact him directly to discuss their legal rights, demonstrating a commitment to protecting investor interests and an active role in legal proceedings.
- Historical Performance Review: Since its founding in 1995, Faruq & Faruqi has recovered hundreds of millions of dollars for investors, showcasing its expertise and successful track record in securities law, which may enhance investor trust in its services.
- Contact Information Provided: Investors can reach out directly to Josh Wilson at 877-247-4292 or 212-983-9330 (Ext. 1310) to ensure that affected investors can easily access legal advice and support.
See More
