DA Davidson Maintains Buy on Natures Sunshine Products, Maintains $19 Price Target
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 03 2025
0mins
Should l Buy NATR?
Source: Benzinga
Real-time Trading Intelligence: Benzinga Pro offers the fastest and most accurate stock market news alerts to help traders succeed in their investments.
Community of Traders: Over 10,000 serious traders are part of the Benzinga Pro community, benefiting from exclusive stories and insights generated by Benzinga reporters.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy NATR?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on NATR
Wall Street analysts forecast NATR stock price to fall
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 25.130
Low
22.00
Averages
22.50
High
23.00
Current: 25.130
Low
22.00
Averages
22.50
High
23.00
About NATR
Nature's Sunshine Products, Inc. is a natural health and wellness company, which markets and distributes nutritional and personal care products in more than 40 countries. The Company sells its products to a sales force of independent consultants who use the products themselves or resell them to consumers. The Company has four segments: Asia, Europe, North America, and Latin America and Other. Each of the geographic segments operates under the Natures Sunshine Products and Synergy WorldWide brands. The Latin America and Other segment include its wholesale business, in which the Company sells products to various locally managed entities, independent of the Company, that it has granted distribution rights for the relevant market. The Company's line of over 800 products includes several different product classifications, such as immune, cardiovascular, digestive, personal care, weight management and other general health products. It purchases herbs and other raw materials in bulk.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Strong Earnings Report: Nature's Sunshine reported a Q4 non-GAAP EPS of $0.30, beating expectations by $0.12, which highlights a significant improvement in profitability and boosts investor confidence.
- Revenue Growth: The company achieved Q4 revenue of $123.8 million, reflecting a 4.7% year-over-year increase and surpassing market expectations by $2.3 million, indicating robust demand for its products and solid market performance.
- Future Outlook: Nature's Sunshine anticipates full-year 2026 net sales to range between $500 million and $515 million, with adjusted EBITDA expected to be between $50 million and $54 million, demonstrating confidence in future growth prospects.
- Market Reaction: Following the earnings release, market interest in Nature's Sunshine has increased, with analysts expressing optimism about its future performance, potentially attracting more investor attention.
See More
- Significant Sales Growth: Nature's Sunshine achieved net sales of $123.8 million in Q4 2025, representing a 5% year-over-year increase, marking the company's second-largest quarterly performance in history and demonstrating strong global market presence.
- Improved Profitability: The adjusted EBITDA for Q4 reached $11.9 million, up 16% year-over-year, while GAAP net income was $4.1 million, indicating a continuous improvement in profitability that enhances investor confidence.
- Positive Future Outlook: The company expects net sales for 2026 to range between $500 million and $515 million, reflecting a year-over-year growth of 4% to 7%, with plans for strategic investments in technology infrastructure and customer acquisition to support long-term growth.
- Accelerated Digital Transformation: Digital business revenue surged by 47% year-over-year, with digital subscriptions accounting for 47% of total revenue, indicating significant progress in the company's digital transformation efforts, which are expected to further drive future sales growth.
See More
- Impressive Stock Performance: Nature's Sunshine's stock has surged by 63.7% over the past six months, reaching a new 52-week high of $27.62 per share, reflecting market optimism about its short-term performance, yet raising concerns about long-term growth potential.
- Weak Revenue Growth: Despite a solid quarterly performance, the company's compounded annual growth rate over the past three years stands at only 2.8%, significantly below industry standards, indicating a lack of long-term sales growth capability that may undermine investor confidence.
- Limited Distribution Channels: With $474.5 million in revenue over the past year, Nature's Sunshine operates as a small consumer staples company, which places it at a disadvantage in negotiations with larger competitors, thereby restricting its market potential and growth opportunities.
- Dismal Future Growth Projections: Wall Street analysts forecast a mere 3.1% revenue growth for Nature's Sunshine over the next 12 months, suggesting that its new products are unlikely to drive significant sales increases, which may lead investors to adopt a cautious stance regarding its future performance.
See More
- Market Transformation: The functional market is projected to grow from $164 billion to $240 billion, indicating strong consumer demand for practical products, positioning Doseology Sciences at the heart of this high-growth cycle.
- New Product Pilot: Doseology began pilot production of caffeine energy pouches in January 2026, utilizing a nicotine-free, portable format aimed at meeting consumer demand for alternative energy drinks, which is expected to enhance market competitiveness.
- Brand Acquisition: In December 2024, Doseology acquired the Feed That Brain brand for $400,000, strengthening its position in the rapidly growing energy drink and sugar-free alternatives market, facilitating future product innovation.
- Strategic Advisor Appointment: The company appointed Joseph Mimran as a strategic advisor under a three-year contract valued at $400,000, aiming to leverage his industry experience to drive product development and market compliance, further enhancing Doseology's market influence.
See More
- Market Growth Potential: The functional market is projected to expand from $164 billion to over $240 billion, indicating strong consumer demand for utility-driven products, positioning Doseology at the forefront of this high-growth cycle.
- New Product Pilot: Doseology initiated pilot production of caffeine-based energy pouches in January 2026, utilizing nicotine-free portable packaging to meet consumer demand for healthier alternatives, which is expected to significantly enhance market competitiveness.
- Strategic Brand Acquisition: Doseology acquired the Feed That Brain brand for $400,000, integrating functional product design with market trends to strengthen its position in the energy drink and alternative caffeine product sectors.
- Executive Recruitment: The company appointed Joseph Mimran as Strategic Advisor with a three-year contract valued at $400,000, aiming to leverage his extensive retail experience to drive Doseology's product development and market expansion.
See More

- Global Recognition: Synergy Worldwide's Pro-Argi-9+ has been named the world's #1 L-arginine supplement by Euromonitor International, reinforcing the product's leadership in the health and wellness sector and is expected to drive sales growth.
- Scientific Formula: Pro-Argi-9+ features clinically researched ingredients, combining L-arginine and L-citrulline to enhance nitric oxide production, thereby improving blood circulation and boosting overall health and vitality for users.
- Market Impact: This certification not only elevates Pro-Argi-9+'s market visibility but also attracts more consumers to Synergy's science-based nutritional solutions, helping the company stand out in the competitive dietary supplement market.
- Leadership Showcase: Executives at Synergy Worldwide noted that the success of Pro-Argi-9+ reflects the company's marketing efforts and leadership globally, which is expected to further enhance brand loyalty and market share.
See More









