2026 State of Summer Travel Report Released by Priceline
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 23 2026
0mins
Source: Newsfilter
- Summer Travel Enthusiasm: Despite 44% of Americans feeling that a summer vacation is out of reach this year, 73% are determined to make it happen, and 79% plan to take at least one trip, demonstrating a strong commitment to summer travel.
- Significant Budget Pressure: 84% of respondents report rising travel costs, with 55% finding travel less affordable than last year, leading many to cut everyday expenses to fund summer trips, reflecting the economic strain on household budgets.
- Challenges for Families and Millennials: Parents are 34% more likely than non-parents to cut everyday expenses for travel, with 89% still planning to travel, while 36% of Millennials feel that once attainable trips now seem luxurious, highlighting intergenerational economic tensions.
- Use of AI Tools: 50% of Americans plan to use AI tools to find better travel deals, rising to 69% among Millennials, indicating a trend towards leveraging technology to optimize travel planning in a high-cost environment.
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Analyst Views on BKNG
Wall Street analysts forecast BKNG stock price to rise
25 Analyst Rating
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 181.030
Low
5407
Averages
6153
High
6850
Current: 181.030
Low
5407
Averages
6153
High
6850
About BKNG
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.4 million properties in over 220 countries and territories and in over 40 languages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Financial Results Release: The company will post its Q2 financial results on its Investor Relations website at approximately 4:00 p.m. ET on the same day, providing detailed performance data to help the market analyze the company's operational status.
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- Webcast and Replay: The event will be webcasted on the company's website, with audio available for replay for seven days post-event, ensuring that investors who cannot attend live can still access the information, thereby enhancing transparency.
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- Webcast and Replay: The event will be webcasted on the company's website, with audio available for replay for seven days post-event, ensuring that investors who cannot attend live can access critical information, thereby enhancing transparency.
- Financial Results Release: The company will post its Q2 financial results on its Investor Relations website at approximately 4:00 p.m. ET on the same day, providing detailed performance data to help the market analyze the company's operational status.
- Global Business Context: As the world leader in online travel and services, Booking Holdings leverages advanced AI and machine learning technologies to simplify and personalize the travel experience, further solidifying its market position across over 220 countries and territories.
See More
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- Webcast and Replay: The event will be webcasted on the company's website, with audio available for replay for seven days post-event, ensuring that investors who cannot attend live can still access the information, thereby enhancing transparency.
- Financial Results Release: The company will post its Q2 financial results on its Investor Relations website at approximately 4:00 p.m. ET on the same day, providing timely performance updates to the market and aiding investors in making informed decisions.
- Global Business Context: As the world leader in online travel and services, Booking Holdings leverages advanced AI and machine learning technologies to simplify and personalize the travel experience, further solidifying its market position across over 220 countries and territories.
See More
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- Mystique of Siquijor, Philippines: While the rains arrive, Siquijor's enchanting waterfalls and pristine beaches continue to draw visitors, with its friendly locals and laid-back atmosphere making it a perfect spot for tranquility and adventure, boosting its tourism allure.
- Cultural Journey in Tainan, Taiwan: Renowned for its historical sites and culinary delights, Tainan remains relatively dry during the monsoon, allowing travelers to wander through ancient temples and savor traditional street food, enriching their cultural experience and enhancing tourism.
- Tranquil Escape in Coorg, India: Coorg, famous for its coffee plantations and rolling hills, comes alive during the monsoon, attracting visitors to indulge in local coffee and explore its rich biodiversity, thereby increasing its appeal as a travel destination.
See More
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- Customer Purchasing Trends: In the latest reported quarter, 51% of clients purchased six or more cloud modules, with 25% acquiring eight or more, highlighting the significance of add-on sales in the software-as-a-service domain.
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See More
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See More
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- Industry Impact Expansion: Through collaboration with GSTC, the Academy has provided training to over 3,500 industry professionals, underscoring the critical role of education in driving sustainability in tourism and reinforcing Agoda's leadership position in the sector.
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See More
