Loading...

Intellectia LogoIntellectia
AI Trading Bot
Features
Markets
News
Resources
Pricing
Get Started
  1. Home
  2. Stock
  3. ULTA
ULTA logo

ULTA Should I Buy

-
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
an image of Intellectia Logoan image of Intellectia

Most Trusted AI Platform for Winning Trades

TwitterYoutubeQuoraDiscordLinkedinTelegram

Copyright © 2026 Intellectia.AI. All Rights Reserved.

Company

  • Home
  • Contact
  • About Us
  • Press
  • Privacy
  • Terms of Service
  • Service Terms of Use

Resources

  • Blog
  • Tutorial
  • Help Center
  • Affiliate Program

Markets

  • Market Analysis
  • Crypto
  • Featured Screeners
  • AI Earnings Calendar
  • Market Movers
  • Stock Monitor
  • Economic Calendar
  • All US Stocks
  • All Cryptos

Tools

  • Dividend Calculator
  • Dividend Yield Calculator
  • Options Profit Calculator

Features

  • QuantAI Alpha Pick
  • SwingMax Portfolio
  • Swing Trading
  • AI Stock Picker
  • Whales Auto Tracker
  • Daytrading Center
  • Patterns Detection
  • AI Screener
  • Financial AI Agent
  • Backtesting Playground
  • AI Earnings Prediction
  • Stock Monitor
  • Technical Analysis

News

  • Overview
  • Top News
  • Daily Market Brief
  • Earnings Analysis
  • Newswire
  • Stock News
  • Crypto News
  • Institution News
  • Congress News
  • Monitor News

Compare

  • TradingView
  • SeekingAlpha
Intellectia

Should You Buy Ulta Beauty Inc (ULTA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
521.580
1 Day change
-0.94%
52 Week Range
714.970
Analysis Updated At
2026/04/24
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.
Sign Up

Ulta Beauty Inc (ULTA) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock has strong analyst support, positive sentiment from Congress trading data, and favorable growth opportunities in the beauty sector. Despite some short-term financial challenges, the company's revenue growth and strategic international expansion make it a solid long-term investment.

Technical Analysis

The MACD is positive and contracting, indicating a bullish trend. RSI is neutral at 68.548, and moving averages are converging, showing no strong directional bias. The stock is trading near its resistance level (R1: 571.716), with support at 546.611. Overall, the technicals suggest a stable trend with potential upward momentum.

Options Data

Neutral
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
2

Positive Catalysts

  • Analyst upgrades with increased price targets (e.g., Jefferies raised to $700).

  • Positive sentiment from Congress trading data with a $3.3M purchase.

  • International expansion and strong demand in the beauty sector.

  • Loyal customer base enabling pricing power.

Neutral/Negative Catalysts

  • Decline in net income (-9.30% YoY) and EPS (-4.26% YoY) in Q4

  • Gross margin dropped slightly to 38.06%.

  • Some analysts lowered price targets post-Q4 results, citing SG&A challenges.

Financial Performance

In Q4 2026, revenue increased by 11.78% YoY to $3.9B, indicating strong top-line growth. However, net income dropped by 9.30% YoY to $356.7M, and EPS fell by 4.26% YoY to $8.1, reflecting margin pressures and higher SG&A expenses.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are generally bullish on ULTA, with multiple Buy and Outperform ratings. Recent upgrades and price target increases (e.g., Jefferies to $700) highlight confidence in the company's revenue durability and growth potential. Some analysts have expressed concerns about SG&A discipline but believe the company is addressing these issues.

Wall Street analysts forecast ULTA stock price to rise
22 Analyst Rating
Wall Street analysts forecast ULTA stock price to rise
15 Buy
6 Hold
1 Sell
Moderate Buy
Current: 526.530
sliders
Low
450
Averages
647.83
High
780
Current: 526.530
sliders
Low
450
Averages
647.83
High
780
BofA
Lorraine Hutchinson
Neutral
to
Buy
upgrade
$685
AI Analysis
2026-05-05
Reason
BofA
Lorraine Hutchinson
Price Target
$685
AI Analysis
2026-05-05
upgrade
Neutral
to
Buy
Reason
As previously reported, BofA analyst Lorraine Hutchinson upgraded Ulta Beauty to Buy from Neutral with a $685 price target. Guidance for only modest leverage in FY26 has sent the stock 26% off its 52-week high, but the pullback has "brought elevated investor expectations down to earth" and creates an "opportunity to invest in a high quality compounder at a discount to peers," the analyst tells investors. The firm's recent work gives it more confidence that Ulta is using investments to "build a flywheel to drive growth instead of just running on a treadmill to keep up," the analyst added.
BofA
Lorraine Hutchinson
Neutral -> Buy
upgrade
$685
2026-05-05
Reason
BofA
Lorraine Hutchinson
Price Target
$685
2026-05-05
upgrade
Neutral -> Buy
Reason
BofA analyst Lorraine Hutchinson upgraded Ulta Beauty to Buy from Neutral with a $685 price target.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for ULTA
Unlock Now

People Also Watch