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TSCO Should I Buy

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Intellectia

Should You Buy Tractor Supply Co (TSCO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
38.960
1 Day change
-1.54%
52 Week Range
63.990
Analysis Updated At
2026/04/17
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Tractor Supply Co (TSCO) is not a strong buy at the moment for a beginner investor with a long-term strategy. The technical indicators suggest a bearish trend, and while there is some positive sentiment from analysts, the company's financial performance shows declining profitability metrics. Additionally, insider selling and weak discretionary demand are notable concerns. It would be prudent to monitor the stock further, especially after the upcoming earnings report on April 21, 2026.

Technical Analysis

The MACD is positive but contracting, indicating weakening bullish momentum. The RSI is neutral at 42.304, and the moving averages show a bearish trend (SMA_200 > SMA_20 > SMA_5). Key support and resistance levels are Pivot: 44.696, R1: 45.753, S1: 43.64, R2: 46.405, S2: 42.988.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
3

Positive Catalysts

  • The upcoming earnings report on April 21, 2026, could provide clarity on the company's performance.

Neutral/Negative Catalysts

  • Insiders are selling heavily (up 1295.87% last month). The company faces headwinds such as weak discretionary demand, higher diesel costs, and subdued pet spending. Financial metrics like net income, EPS, and gross margin have declined YoY in Q4 2025.

Financial Performance

In Q4 2025, revenue increased by 3.31% YoY to $3.898 billion, but net income dropped by 3.81% YoY to $227.4 million. EPS declined by 2.27% YoY to 0.43, and gross margin fell by 0.59% YoY to 31.86%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have lowered price targets recently, with the latest average price target at $56.39. Ratings remain mixed, with some firms maintaining Buy or Outperform ratings, while others have issued Neutral ratings citing headwinds in the retail environment.

Wall Street analysts forecast TSCO stock price to rise
20 Analyst Rating
Wall Street analysts forecast TSCO stock price to rise
13 Buy
7 Hold
0 Sell
Moderate Buy
Current: 39.570
sliders
Low
6.92
Averages
59.82
High
70
Current: 39.570
sliders
Low
6.92
Averages
59.82
High
70
Telsey Advisory
Joseph Feldman
Outperform
to
Outperform
downgrade
$63 -> $52
AI Analysis
2026-04-22
New
Reason
Telsey Advisory
Joseph Feldman
Price Target
$63 -> $52
AI Analysis
2026-04-22
New
downgrade
Outperform
to
Outperform
Reason
Telsey Advisory analyst Joseph Feldman lowered the firm's price target on Tractor Supply to $52 from $63 and keeps an Outperform rating on the shares. While Q1 was disappointing, the firm notes better sales trend in Q2 gives confident the company can achieve its 2026 guidance, the analyst tells investors.
Morgan Stanley
Simeon Gutman
Equal Weight
downgrade
$57 -> $45
2026-04-22
New
Reason
Morgan Stanley
Simeon Gutman
Price Target
$57 -> $45
2026-04-22
New
downgrade
Equal Weight
Reason
Morgan Stanley analyst Simeon Gutman lowered the firm's price target on Tractor Supply to $45 from $57 and keeps an Equal Weight rating on the shares. While the firm thinks 2%-3% comps in a normalized environment is "achievable," it sees near-term risks to the downside as visibility is low given pressure in companion animal and increasing competition, the analyst tells investors in a post-earnings note.
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