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TCOM Should I Buy

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Intellectia

Should You Buy Trip.com Group Ltd (TCOM) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
49.810
1 Day change
1.30%
52 Week Range
78.990
Analysis Updated At
2026/03/27
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Trip.com Group Ltd (TCOM) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has shown strong financial growth in its latest quarter, the ongoing securities fraud class action lawsuit and regulatory scrutiny present significant risks. Additionally, the technical indicators and options data do not suggest a compelling entry point at this time.

Technical Analysis

The stock is showing bearish signals with moving averages (SMA_200 > SMA_20 > SMA_5) and a pre-market price decline of -0.76%. RSI is neutral at 24.49, and MACD is slightly positive but contracting. Key support levels are at 50.322 and 49.621, with resistance levels at 51.456 and 52.591.

Options Data

Neutral
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
2

Positive Catalysts

  • Hedge funds are increasing their positions, with a 118.94% increase in buying over the last quarter. The company reported strong Q4 financials with revenue up 20.83% YoY and net income up 98.38% YoY.

Neutral/Negative Catalysts

  • The company is facing a securities fraud class action lawsuit and regulatory scrutiny, which could impact investor sentiment and stock performance. Analysts have lowered price targets across the board, citing margin pressures and industry challenges.

Financial Performance

In Q4 2025, Trip.com reported revenue growth of 20.83% YoY, net income growth of 98.38% YoY, and EPS growth of 100.33% YoY. However, gross margin dropped slightly by -0.40% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have lowered price targets recently, with JPMorgan and Barclays adjusting their targets to $75 from $90 while maintaining Overweight ratings. Other firms like Benchmark and TD Cowen have also reduced targets but maintain Buy ratings, citing strong revenue growth but margin pressures.

Wall Street analysts forecast TCOM stock price to rise
7 Analyst Rating
Wall Street analysts forecast TCOM stock price to rise
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 49.170
sliders
Low
82
Averages
85
High
90
Current: 49.170
sliders
Low
82
Averages
85
High
90
JPMorgan
Overweight -> NULL
downgrade
$90 -> $75
AI Analysis
2026-02-27
Reason
JPMorgan
Price Target
$90 -> $75
AI Analysis
2026-02-27
downgrade
Overweight -> NULL
Reason
JPMorgan lowered the firm's price target on Trip.com to $75 from $90 and keeps an Overweight rating on the shares.
Barclays
Overweight
downgrade
$90 -> $75
2026-02-27
Reason
Barclays
Price Target
$90 -> $75
2026-02-27
downgrade
Overweight
Reason
Barclays lowered the firm's price target on Trip.com to $75 from $90 and keeps an Overweight rating on the shares. The company reported slightly better than expected revenue in Q4, which was broad-based across all segments, the analyst tells investors in a research note.
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