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HUBS Should I Buy

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Intellectia

Should You Buy HubSpot Inc (HUBS) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
172.800
1 Day change
-1.83%
52 Week Range
610.610
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

HubSpot Inc. is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock is facing headwinds due to weaker guidance, elongated sales cycles, and analyst downgrades. While there is potential for recovery in the long term, the lack of positive catalysts and current bearish technical indicators suggest holding off on purchasing for now.

Technical Analysis

The technical indicators show bearish momentum. The MACD is negative and contracting, the RSI is neutral at 22.337, and the moving averages indicate a downward trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its key support level (S1: 175.414), with resistance levels far above the current price.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
10
Buy
4

Positive Catalysts

  • NULL identified. No recent news or significant insider/hedge fund activity. Some analysts still see long-term value in the stock, but this is contingent on resolving current challenges.

Neutral/Negative Catalysts

  • Weaker-than-expected Q1 guidance, elongated sales cycles due to AI-related changes, and multiple analyst downgrades with reduced price targets. The stock is also underperforming due to uncertainty around its sales growth and AI strategy.

Financial Performance

No financial data available for analysis. However, analysts have noted that Q1 results were mixed, with revenue growth in line with expectations but weaker billings and guidance for FY26.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed to negative. Several firms downgraded the stock to Neutral, citing weaker guidance and elongated sales cycles. Price targets have been significantly reduced, with the average target now below prior highs. Some analysts still maintain a Buy rating but acknowledge near-term challenges.

Wall Street analysts forecast HUBS stock price to rise
27 Analyst Rating
Wall Street analysts forecast HUBS stock price to rise
24 Buy
3 Hold
0 Sell
Strong Buy
Current: 176.030
sliders
Low
450
Averages
582.08
High
800
Current: 176.030
sliders
Low
450
Averages
582.08
High
800
BNP Paribas
Outperform
to
Neutral
downgrade
$210
AI Analysis
2026-05-11
Reason
BNP Paribas
Price Target
$210
AI Analysis
2026-05-11
downgrade
Outperform
to
Neutral
Reason
BNP Paribas downgraded HubSpot to Neutral from Outperform with a $210 price target. Q1 results have cast uncertainty on market expectations for faster top-line growth this year, the analyst tells investors.
Barclays
Overweight
downgrade
$300 -> $270
2026-05-11
Reason
Barclays
Price Target
$300 -> $270
2026-05-11
downgrade
Overweight
Reason
Barclays lowered the firm's price target on HubSpot to $270 from $300 and keeps an Overweight rating on the shares post the Q1 report. The company's underlying trends "appear healthy," but near-term headwinds from ramping its sales capacity on its AI products were a surprise, the analyst tells investors in a research note.
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