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Intellectia

Should You Buy Ford Motor Co (F) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
12.870
1 Day change
52 Week Range
14.790
Analysis Updated At
2026/04/17
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Ford Motor Co is not a strong buy for a beginner investor with a long-term focus at this time. The company's recent financial performance is weak, with significant declines in revenue, net income, and EPS. While insider buying and potential defense sector collaborations are positive catalysts, the lack of strong technical signals, mixed analyst ratings, and weak financials suggest holding off on investment until stronger signs of recovery or growth emerge.

Technical Analysis

The MACD is positive but contracting, indicating weakening momentum. RSI is neutral at 62.098, and moving averages are converging, showing no clear trend. Key support is at 11.542, and resistance is at 12.615. The stock is trading near its pivot level of 12.078, suggesting limited upside in the short term.

Options Data

Neutral
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
4
Buy
9

Positive Catalysts

  • Insider buying has increased significantly by 1850.27% over the last month.

  • Potential collaboration with U.S. defense officials for military production could open new revenue streams.

  • UBS upgraded Ford to Buy, citing a credible path to higher earnings per share by 2027.

Neutral/Negative Catalysts

  • Weak financial performance in Q4 2025, with revenue down 4.81% YoY, net income down 706.58% YoY, and EPS down 717.78% YoY.

  • Mixed analyst ratings with several firms lowering price targets, citing macroeconomic concerns and weak auto sales in key markets like China.

  • The stock has a 50% chance of declining by -3.68% in the next month based on historical patterns.

Financial Performance

Ford's Q4 2025 financials were weak, with revenue dropping to $45.89 billion (-4.81% YoY), net income plummeting to -$11.06 billion (-706.58% YoY), EPS falling to -2.78 (-717.78% YoY), and gross margin decreasing to 1.34 (-83.87% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst ratings are mixed. UBS upgraded Ford to Buy with a $15 price target, citing long-term growth potential. However, Goldman Sachs, RBC Capital, and Wells Fargo lowered price targets to $13, $11, and $10, respectively, citing weak Q1 auto sales, rising input costs, and geopolitical risks. TD Cowen maintains a Hold rating, and JPMorgan remains optimistic with a $15 price target, citing reduced emissions compliance costs.

Wall Street analysts forecast F stock price to rise
14 Analyst Rating
Wall Street analysts forecast F stock price to rise
3 Buy
10 Hold
1 Sell
Hold
Current: 12.870
sliders
Low
11
Averages
13.65
High
16
Current: 12.870
sliders
Low
11
Averages
13.65
High
16
TD Cowen
Hold
to
Hold
downgrade
$15 -> $14
AI Analysis
2026-04-15
New
Reason
TD Cowen
Price Target
$15 -> $14
AI Analysis
2026-04-15
New
downgrade
Hold
to
Hold
Reason
TD Cowen lowered the firm's price target on Ford to $14 from $15 and keeps a Hold rating on the shares. The firm adjusted targets in the autos space as part of a Q1 preview. Automakers look better positioned than suppliers to offer investors outlook "reassurances and retaining guidance credibility," the analyst tells investors in a research note. TD believes guide-down risk is low.
Goldman Sachs
Mark Delaney
Neutral
downgrade
$15 -> $13
2026-04-14
Reason
Goldman Sachs
Mark Delaney
Price Target
$15 -> $13
2026-04-14
downgrade
Neutral
Reason
Goldman Sachs analyst Mark Delaney lowered the firm's price target on Ford to $13 from $15 and keeps a Neutral rating on the shares. Auto OEMs and suppliers are expected to deliver in-line to softer results this quarter due to rising input costs and weak Q1 auto sales in China, the analyst tells investors in a research note. In contrast, industrial tech companies should report solid performance and guidance, supported by improving industrial trends and strong data center demand, the firm says.
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