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Intellectia

Should You Buy Ford Motor Co (F) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
11.320
1 Day change
1.03%
52 Week Range
14.790
Analysis Updated At
2026/03/27
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.
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Ford Motor Co is not a strong buy for a beginner investor with a long-term focus at this time. Despite positive insider buying and some analyst optimism, the company's recent financial performance is deeply concerning, and technical indicators suggest a bearish trend. The lack of strong proprietary trading signals further weakens the case for immediate investment.

Technical Analysis

The MACD is slightly positive and expanding, but RSI is neutral at 33.546. Moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). Key support and resistance levels suggest limited upside potential in the short term.

Options Data

Neutral
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
11
Buy
4

Positive Catalysts

  • Insiders are buying, with a significant increase of 1850.27% in the last month. Analysts have recently reinstated Buy ratings and raised price targets, citing potential improvements in margins and strategic realignment in the EV sector.

Neutral/Negative Catalysts

  • Ford's Q4 2025 financial performance was poor, with revenue down 4.81% YoY, net income plummeting by 706.58%, and gross margin dropping by 83.87%. Additionally, a recent recall of Lincoln models due to software issues could negatively impact brand perception.

Financial Performance

Ford's Q4 2025 financials were disappointing, with revenue at $45.89 billion (-4.81% YoY), net income at -$11.06 billion (-706.58% YoY), EPS at -2.78 (-717.78% YoY), and gross margin at 1.34 (-83.87% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are cautiously optimistic. BofA reinstated a Buy rating with a $17 price target, citing potential margin improvements. JPMorgan and Piper Sandler also raised price targets, highlighting reduced emissions compliance costs and strategic EV realignment. However, Barclays remains neutral with an Equal Weight rating.

Wall Street analysts forecast F stock price to rise
14 Analyst Rating
Wall Street analysts forecast F stock price to rise
3 Buy
10 Hold
1 Sell
Hold
Current: 11.210
sliders
Low
11
Averages
13.65
High
16
Current: 11.210
sliders
Low
11
Averages
13.65
High
16
Wells Fargo
Underweight
downgrade
$11 -> $10
AI Analysis
2026-03-31
New
Reason
Wells Fargo
Price Target
$11 -> $10
AI Analysis
2026-03-31
New
downgrade
Underweight
Reason
Wells Fargo lowered the firm's price target on Ford to $10 from $11 and keeps an Underweight rating on the shares. The firm notes Q1 is largely trending as expected and therefore Wells anticipates most suppliers to be in line. With that said, almost all drivers are trending worse for full year. Wells is more cautious given likely weaker China LVP and further Iran conflict downside risk. FX tailwinds have eased with a stronger USD.
BofA
NULL
to
Buy
initiated
$17
2026-03-04
Reason
BofA
Price Target
$17
2026-03-04
initiated
NULL
to
Buy
Reason
BofA reinstated coverage of Ford with a Buy rating and $17 price target.
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