Equifax Partners with Ataeva to Launch New Product Suite
Equifax announced a strategic partnership with Ataeva to launch the Ataeva Product Suite. This high-impact, diagnostic toolkit is designed to significantly enhance financial institutions' ability to accurately value potential customers and optimize portfolio performance, driving profitable growth. The collaboration introduces two market-validated solutions-Ataeva TAPS and Ataeva CYM powered by Equifax consumer credit data. The Ataeva Product Suite utilizes a set of more than 100 FCRA-regulated attributes1 to provide the proprietary metrics essential for identifying true revenue potential and maximizing return on investment (ROI) for credit issuers. Built on up to 12 months of trended data, these solutions allow financial institutions to build highly profitable portfolios of low-risk revolvers and high spenders, establishing a powerful competitive advantage.
