BZUN Technical Analysis & Stock Price Forecast

Technical Sentiment

Overall Consensus

Sell

Buy

Technical Analysis Consensus

Sell

Buy

Moving Average Consensus

Sell

Buy

Baozun Inc (BZUN) Moving Averages Convergence Divergence (MACD) indicator is -0.0411, suggesting BZUN is Strong Sell.

Baozun Inc (BZUN) 20-Day simple moving average is 2.654, while Baozun Inc (BZUN) share price is $2.53, making it Sell.

Baozun Inc (BZUN) 60-Day simple moving average is 2.559, while Baozun Inc (BZUN) share price is $2.53, making it Sell.

Technical Analysis for BZUN

Technical Sentiment Analysis for Baozun Inc (BZUN) As of 2026-05-27, Baozun Inc (BZUN) is exhibiting a Strong Sell technical sentiment. Our proprietary analysis, which aggregates 12 technical signals, shows that 0 indicators are flashing buy, while 12 are indicating sell.

Momentum Indicators: RSI, MACD & Overbought/Oversold Status Currently, the Relative Strength Index (RSI) for BZUN stands at 43.749, which suggests a Neutral condition. Meanwhile, the MACD (12, 26) indicator is at -0.0411, providing a Sell signal for short-term momentum. Other oscillators like the Stochastic Oscillator at 24.561 and the Commodity Channel Index (CCI) at -81.312 further confirm a -0.15 outlook for the stock.

Support, Resistance & Moving Averages From a structural perspective, BZUN is trading below its 60-day moving average of $2.559 and below its 200-day long-term moving average of $2.976. Key price levels to watch include the immediate resistance at $2.767 and strong support at $2.407. A break above $2.767 could signal a bull continuation, while falling below $2.407 may test the next Fibonacci floor at $2.244.

Baozun Inc (BZUN) Support & Resistance Level

Name	S3	S2	S1	Pivot Points	R1	R2	R3
Classic	2.047	2.244	2.407	2.604	2.767	2.964	3.127
Fibonacci	2.244	2.381	2.466	2.604	2.741	2.826	2.964

Baozun Inc (BZUN) Technical Indicators

2026-05-27

Name	Value
RSI_14	43.749
STOCHk_14_3_3	24.561
STOCHd_14_3_3	24.273
CCI_20	-81.312
AO_5_34	-0.167
MOM_10	-0.15
MACD_12_26_9	-0.0411

Baozun Inc (BZUN) Relative Strength Index (RSI) is 43.749, creating a Neutral signal.

Baozun Inc (BZUN) Stochastic Oscillator is 24.561, creating a Neutral signal.

Baozun Inc (BZUN) Stochastic RSI is 24.273, creating a Neutral signal.

Baozun Inc (BZUN) Commodity Channel Index (CCI) is -81.312, creating a Neutral signal.

Baozun Inc (BZUN) Awesome Oscillator is -0.167, creating a Sell signal.

Baozun Inc (BZUN) Momentum is -0.15, creating a Sell signal.

Baozun Inc (BZUN) MACD is -0.0411, creating a Sell signal.

Baozun Inc (BZUN) Moving Average

2026-05-27

Period	Simple	Signal
MA_5	2.546	Sell
MA_10	2.571	Sell
MA_20	2.654	Sell
MA_60	2.559	Sell
MA_200	2.976	Sell
MA_250	2.931	Sell

Baozun Inc (BZUN) 5-Day simple moving average is 2.546, while Baozun Inc (BZUN) share price is $2.53, making it a Sell.

Baozun Inc (BZUN) 10-Day simple moving average is 2.571, while Baozun Inc (BZUN) share price is $2.53, making it a Sell.

Baozun Inc (BZUN) 20-Day simple moving average is 2.654, while Baozun Inc (BZUN) share price is $2.53, making it a Sell.

Baozun Inc (BZUN) 60-Day simple moving average is 2.559, while Baozun Inc (BZUN) share price is $2.53, making it a Sell.

Baozun Inc (BZUN) 200-Day simple moving average is 2.976, while Baozun Inc (BZUN) share price is $2.53, making it a Sell.

Baozun Inc (BZUN) 250-Day simple moving average is 2.931, while Baozun Inc (BZUN) share price is $2.53, making it a Sell.

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Frequently Asked Questions

What is the current technical consensus for BZUN?

The overall technical consensus for Baozun Inc (BZUN) is currently Strong Sell. This rating is derived from a combined analysis of moving averages and oscillators, currently showing 0 buy signals and 6 sell signals.

What are the key support and resistance levels for Baozun Inc (BZUN) today?

Based on pivot point calculations, Baozun Inc (BZUN) has an immediate support level at 2.407 and a major resistance level at 2.767. Traders also monitor the pivot point at 2.604 to determine the intraday trend direction.

Is Baozun Inc (BZUN) overbought or oversold based on the RSI?

The Relative Strength Index (RSI) for Baozun Inc (BZUN) is currently 43.749. This indicates that the stock is in neutral territory (typically, a value below 30 is oversold and above 70 is overbought).

What signal is the MACD providing for Baozun Inc (BZUN)?

Baozun Inc (BZUN) Moving Averages Convergence Divergence (MACD) indicator is -0.0411, suggesting BZUN is Strong Sell. This indicator helps identify potential trend reversals or momentum shifts for Baozun Inc.

How is Baozun Inc (BZUN) performing relative to its 200-day moving average?

Baozun Inc (BZUN) is currently trading at $2.53, which is below its 200-day simple moving average of 2.976. Trading below the 200-day MA is often used by investors to determine the long-term bullish or bearish trend.