BZUN reported its earnings on 2026-03-25, showcasing a revenue of 453.62M against an estimate of 1.40B, resulting in a -67.6% surprise. The EPS was 0.4, surpassing the expected 0 by 0%. The stock experienced a 16.43% price change on the earnings day and a 9.86% change over the next five days, reflecting market reactions to the results.