BFH Technical Analysis & Stock Price Forecast

Technical Sentiment

Overall Consensus

Sell

Buy

Technical Analysis Consensus

Sell

Buy

Moving Average Consensus

Sell

Buy

Bread Financial Holdings Inc (BFH) Moving Averages Convergence Divergence (MACD) indicator is 0.27, suggesting BFH is Sell.

Bread Financial Holdings Inc (BFH) 20-Day simple moving average is 73.58, while Bread Financial Holdings Inc (BFH) share price is $73.465, making it Sell.

Bread Financial Holdings Inc (BFH) 60-Day simple moving average is 73.456, while Bread Financial Holdings Inc (BFH) share price is $73.465, making it Buy.

Technical Analysis for BFH

Technical Sentiment Analysis for Bread Financial Holdings Inc (BFH) As of 2026-02-19, Bread Financial Holdings Inc (BFH) is exhibiting a Sell technical sentiment. Our proprietary analysis, which aggregates 12 technical signals, shows that 5 indicators are flashing buy, while 7 are indicating sell.

Momentum Indicators: RSI, MACD & Overbought/Oversold Status Currently, the Relative Strength Index (RSI) for BFH stands at 48.8, which suggests a Neutral condition. Meanwhile, the MACD (12, 26) indicator is at 0.27, providing a Buy signal for short-term momentum. Other oscillators like the Stochastic Oscillator at 36.456 and the Commodity Channel Index (CCI) at -2.82 further confirm a -3.035 outlook for the stock.

Support, Resistance & Moving Averages From a structural perspective, BFH is trading above its 60-day moving average of $73.456 and above its 200-day long-term moving average of $63.241. Key price levels to watch include the immediate resistance at $79.757 and strong support at $71.107. A break above $79.757 could signal a bull continuation, while falling below $71.107 may test the next Fibonacci floor at $66.869.

Bread Financial Holdings Inc (BFH) Support & Resistance Level

Name	S3	S2	S1	Pivot Points	R1	R2	R3
Classic	62.457	66.869	71.107	75.518	79.757	84.168	88.407
Fibonacci	66.869	70.173	72.214	75.518	78.823	80.864	84.168

Bread Financial Holdings Inc (BFH) Technical Indicators

2026-02-19

Name	Value
RSI_14	48.8
STOCHk_14_3_3	36.456
STOCHd_14_3_3	38.204
CCI_20	-2.82
AO_5_34	-0.413
MOM_10	-3.035
MACD_12_26_9	0.27

Bread Financial Holdings Inc (BFH) Relative Strength Index (RSI) is 48.8, creating a Neutral signal.

Bread Financial Holdings Inc (BFH) Stochastic Oscillator is 36.456, creating a Neutral signal.

Bread Financial Holdings Inc (BFH) Stochastic RSI is 38.204, creating a Neutral signal.

Bread Financial Holdings Inc (BFH) Commodity Channel Index (CCI) is -2.82, creating a Neutral signal.

Bread Financial Holdings Inc (BFH) Awesome Oscillator is -0.413, creating a Sell signal.

Bread Financial Holdings Inc (BFH) Momentum is -3.035, creating a Sell signal.

Bread Financial Holdings Inc (BFH) MACD is 0.27, creating a Buy signal.

Bread Financial Holdings Inc (BFH) Moving Average

2026-02-19

Period	Simple	Signal
MA_5	73.139	Buy
MA_10	75.346	Sell
MA_20	73.58	Sell
MA_60	73.456	Buy
MA_200	63.241	Buy
MA_250	60.374	Buy

Bread Financial Holdings Inc (BFH) 5-Day simple moving average is 73.139, while Bread Financial Holdings Inc (BFH) share price is $73.465, making it a Buy.

Bread Financial Holdings Inc (BFH) 10-Day simple moving average is 75.346, while Bread Financial Holdings Inc (BFH) share price is $73.465, making it a Sell.

Bread Financial Holdings Inc (BFH) 20-Day simple moving average is 73.58, while Bread Financial Holdings Inc (BFH) share price is $73.465, making it a Sell.

Bread Financial Holdings Inc (BFH) 60-Day simple moving average is 73.456, while Bread Financial Holdings Inc (BFH) share price is $73.465, making it a Buy.

Bread Financial Holdings Inc (BFH) 200-Day simple moving average is 63.241, while Bread Financial Holdings Inc (BFH) share price is $73.465, making it a Buy.

Bread Financial Holdings Inc (BFH) 250-Day simple moving average is 60.374, while Bread Financial Holdings Inc (BFH) share price is $73.465, making it a Buy.

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Frequently Asked Questions

What is the current technical consensus for BFH?

The overall technical consensus for Bread Financial Holdings Inc (BFH) is currently Sell. This rating is derived from a combined analysis of moving averages and oscillators, currently showing 1 buy signals and 5 sell signals.

What are the key support and resistance levels for Bread Financial Holdings Inc (BFH) today?

Based on pivot point calculations, Bread Financial Holdings Inc (BFH) has an immediate support level at 71.107 and a major resistance level at 79.757. Traders also monitor the pivot point at 75.518 to determine the intraday trend direction.

Is Bread Financial Holdings Inc (BFH) overbought or oversold based on the RSI?

The Relative Strength Index (RSI) for Bread Financial Holdings Inc (BFH) is currently 48.8. This indicates that the stock is in neutral territory (typically, a value below 30 is oversold and above 70 is overbought).

What signal is the MACD providing for Bread Financial Holdings Inc (BFH)?

Bread Financial Holdings Inc (BFH) Moving Averages Convergence Divergence (MACD) indicator is 0.27, suggesting BFH is Sell. This indicator helps identify potential trend reversals or momentum shifts for Bread Financial Holdings Inc.

How is Bread Financial Holdings Inc (BFH) performing relative to its 200-day moving average?

Bread Financial Holdings Inc (BFH) is currently trading at $73.465, which is above its 200-day simple moving average of 63.241. Trading above the 200-day MA is often used by investors to determine the long-term bullish or bearish trend.