Zhihu Inc (ZH) is not a strong buy at the moment for a beginner investor with a long-term horizon. While the company has shown progress by achieving its first-ever non-GAAP profit, the technical indicators, financial performance, and lack of strong trading signals suggest that the stock does not currently present a compelling entry point.
The technical indicators are bearish. The MACD is negatively expanding, RSI is neutral at 26.46, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading near its support level (S1: 2.733) but below its pivot (2.931).

Zhihu achieved its first-ever non-GAAP profit in Q4 2025, marking a significant milestone. Net income improved significantly YoY, reflecting better cost management.
Revenue decreased by 23.5% YoY in 2025, highlighting challenges in market competition. GAAP EPS remains negative (-$0.38 in Q4 2025), and gross margin declined YoY. Technical indicators are bearish, and there is no significant hedge fund or insider activity.
In Q4 2025, Zhihu reported a non-GAAP net income of RMB 37.9 million, marking its first profit. However, revenue for fiscal 2025 dropped by 23.5% YoY to RMB 2.749 billion. Gross margin decreased to 61.26% in Q3 2025, and GAAP EPS remains negative.
No recent analyst rating or price target changes are provided. Wall Street sentiment appears neutral based on the lack of significant hedge fund or insider activity.
