The chart below shows how ZH performed 10 days before and after its earnings report, based on data from the past quarters. Typically, ZH sees a +16.61% change in stock price 10 days leading up to the earnings, and a +10.64% change 10 days following the report. On the earnings day itself, the stock moves by -3.28%. This data can give you a slight idea of what to expect for the next quarter's release.
Positive
Gross Profit Margin Increase: Gross profit margin improved by over 10 percentage points year-over-year, reaching 63.9%, the highest levels since our listing.
Cost Reduction Impact: Total costs and operating expenses decreased by more than 35.6% and 30.5%, respectively, leading to a net loss of RMB 9 million, down 96.8% year-over-year.
User Engagement Boost: Group user engagement in the third quarter propelled a sequential increase in our user base.
Mau Rebound Despite Spending Cuts: Mau for Q3 rebounded quarter-over-quarter to 81.1 million despite our continued reduction in community-related promotional spending.
Subscriber Growth and Revenue: The number of subscribing members rose by 11.5% year-over-year to 16.5 million, while the segment delivered revenue of RMB 459.4 million, increasing its revenue contribution to 54%.
Negative
Gross Profit Margin Increase: Gross profit margin improved by over 10 percentage points year-over-year, reaching 63.9%, the highest levels since our listing.
Cost Reduction Impact: Total costs and operating expenses decreased by more than 35.6% and 30.5%, respectively, leading to a net loss of RMB 9 million, down 96.8% year-over-year.
Net Loss Margin Improvement: Our adjusted net loss margin decreased more than 20 percentage points year-over-year to 1.5% in the third quarter.
Net Loss Reduction: Our GAAP net loss for the third quarter narrowed significantly, decreasing by 96.8% year-over-year.
Adjusted Net Loss Reduction: Our adjusted net loss on a non-GAAP basis was RMB 13.1 million compared with RMB 225.3 million in the same period of 2023.
Zhihu Inc (ZH) Q3 2024 Earnings Call Transcript
ZH.N
-5.7%