WMT News & Events

The Farmer's Dog announced it will launch for the first time at retail with Walmart (WMT). "The launch brings its personalized meal plan service to millions of dog families nationwide through Walmart.com beginning in April," Farmer's Dog said in a statement. Shares of Freshpet (FRPT) are down 17% to $53.35 after the news. Farmer's Dog said the launch "will dramatically expand access to human-grade nutrition - bringing better food to millions more dogs across the United States."

Sonoma Pharmaceuticals announced the U.S. retail launch of its advanced HOCl-based burn relief hydrogel in CVS (CVS) and Walmart (WMT) stores nationwide. The hydrogel is indicated for the management of minor burns and skin irritations. This launch represents Sonoma's first large-scale consumer-focused burn relief product, building on the Company's established presence in professional healthcare settings, where its HOCl-based solutions have long been used in advanced wound and burn care protocols. Sonoma previously demonstrated its ability to translate clinically proven technologies into scalable consumer offerings through the launch of its diaper rash hydrogel in mass retail in 2025.

Build-A-Bear Workshop (BBW) is launching its first-ever wholesale partnership with Walmart (WMT). Beginning today, Build-A-Bear Mini Beans, new collectible Micro Mini Beans, and the Build-A-Bear x Bluey collection in partnership with BBC Studios, are available in 1,500+ Walmart stores nationwide, a major new distribution milestone for the nearly 30-year-old brand.