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UPBD Should I Buy

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Intellectia

Should You Buy Upbound Group Inc (UPBD) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
18.320
1 Day change
4.93%
52 Week Range
28.020
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Upbound Group Inc (UPBD) does not present a strong buy opportunity at this time for a beginner, long-term investor with $50,000-$100,000 available for investment. The technical indicators are neutral to bearish, options sentiment is mixed, and there are no recent positive catalysts or financial performance data to support a buy decision. Analysts have lowered the price target, and there is no significant insider or hedge fund activity. Given the lack of strong signals and catalysts, holding off on this stock is recommended.

Technical Analysis

The MACD is negative and expanding (-0.0281), the RSI is neutral at 48.435, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). Key support is at 17.683, and resistance is at 19.364. The stock has an 80% chance to decline by -1.13% in the next day but may gain 4.71% in the next week and 6.13% in the next month.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
11
Buy
2

Positive Catalysts

  • NULL identified. No recent news, no significant insider or hedge fund activity, and no recent congress trading data.

Neutral/Negative Catalysts

  • Analysts have lowered the price target from $30 to $28, citing macroeconomic uncertainties, higher gas prices affecting low-income consumers, and elevated competition in auto lending. Technical indicators are bearish, and there is no AI Stock Picker or SwingMax signal.

Financial Performance

No financial data available for analysis.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

TD Cowen maintains a Buy rating but has lowered the price target to $28 from $30, citing macroeconomic concerns such as AI's impact on employment, geopolitics, and higher gas prices.

Wall Street analysts forecast UPBD stock price to rise
3 Analyst Rating
Wall Street analysts forecast UPBD stock price to rise
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 17.460
sliders
Low
28
Averages
29.5
High
31
Current: 17.460
sliders
Low
28
Averages
29.5
High
31
TD Cowen
Buy
to
Buy
downgrade
$30 -> $28
AI Analysis
2026-03-31
Reason
TD Cowen
Price Target
$30 -> $28
AI Analysis
2026-03-31
downgrade
Buy
to
Buy
Reason
TD Cowen lowered the firm's price target on Upbound Group to $28 from $30 and keeps a Buy rating on the shares. The firm adjusted price targets in the consumer finance group as part of a Q1 preview. Macro environment uncertainty has increased due to concerns about AI on employment and geopolitics, the analyst tells investors in a research note. TD believes higher gas prices will be a headwind to low-income consumers. Competition has remained elevated in auto lending, adds the firm. Its top picks are Capital One (COF), SLM (SLM) and Affirm (AFRM).
TD Cowen
Buy
downgrade
$31 -> $30
2026-01-08
Reason
TD Cowen
Price Target
$31 -> $30
2026-01-08
downgrade
Buy
Reason
TD Cowen lowered the firm's price target on Upbound Group to $30 from $31 and keeps a Buy rating on the shares. The firm adjusted targets in the specialty finance group as part of its 2026 outlook.
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