SNBR News & Events

Sleep Number Corporation launched its newest marketing campaign, "To a Good Life's Sleep," marking the company's first major integrated campaign in several years and the next phase in its brand evolution. The company said, "The campaign spotlights what sets Sleep Number apart: a truly personalized comfort that adapts as your life and your sleep needs change daily. The campaign is inspired by everyday lives and what they might look like in a world that adapts effortlessly and almost magically to each person, just like a Sleep Number bed."

As Sleep Number continues to prioritize resetting its capital structure, the company is executing the rollout of its new product portfolio and marketing campaign. Earlier this year, Sleep Number introduced its largest product reset in nearly a decade, beginning with the launch of ComfortMode in late January and followed by the refresh of the broader portfolio in late March. The company has also rolled out new marketing creative, including its first major integrated campaign in several years, which launched this morning. "While it is still early, we are happy with the customer response to the new beds and the performance of our new marketing creative, which gives me confidence in the progress against our turnaround plan," said Linda Findley, Sleep Number's President and CEO. "We are seeing early signs of positive customer reviews and improved Net Promoter Score for ComfortMode. In addition, performance for the quarter is in line with our expectations as disclosed on our last earnings call. We look forward to discussing quarter results on our upcoming call."

Sleep Number has reached an agreement with its lenders that provides additional $55 million of liquidity, including a $25 million term loan, and relief on certain financial and liquidity covenants. The agreement enables the company to continue to execute its turnaround plan, including its product and marketing initiatives, while continuing to evaluate strategic business and financing opportunities to deliver the best value.

Sleep Number Corporation announced that its redesigned mattress portfolio is now available for purchase nationwide in Sleep Number stores and at SleepNumber.com. The launch follows strong early demand for ComfortMode. Sleep Number also introduced an improved, simplified web experience. "Together with new brand creative launching soon, the company has shifted its approach to better connect with today's consumer and drive stronger engagement and ROI," the company said.