Should I Buy SG? SG 2026 Analysis

Should You Buy Sweetgreen Inc (SG) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

6.130

1 Day change

-4.81%

52 Week Range

35.160

Analysis Updated At

2026/01/26

Sweetgreen Inc. (SG) is not a strong buy at this moment for a beginner investor with a long-term strategy. The company is facing significant operational and financial challenges, including declining same-store sales, profitability issues, and bearish technical indicators. While there are plans for expansion and automation, these are long-term initiatives that may not yield immediate results. Given the investor's preference for long-term stability and the absence of strong positive catalysts, holding off on investing in this stock for now is advisable.

Technical Analysis

The technical indicators for SG are bearish. The MACD is negatively expanding, RSI is neutral at 41.776, and moving averages indicate a downward trend (SMA_200 > SMA_20 > SMA_5). The stock is trading below its pivot point of 7.526, with support at 6.957 and resistance at 8.096. These factors suggest a weak technical setup.

Options Data

Bullish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

The company has also shown improvement in net income and EPS YoY, despite overall losses.

Neutral/Negative Catalysts

Declining same-store sales, significant operating losses, and bearish sentiment in the restaurant sector. Analysts have lowered price targets, and the company is trading 85% below its all-time high. The broader macroeconomic environment and consumer sentiment are also unfavorable for fast-casual dining.

Financial Performance

In Q3 2025, Sweetgreen's revenue dropped by -0.60% YoY to $172.39 million. However, net income improved to -$36.15 million, up 73.65% YoY, and EPS increased to -0.31, up 72.22% YoY. Gross margin declined significantly to 12.05%, down -36.84% YoY. Overall, financials indicate some improvement in losses but remain weak.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed to negative sentiment on Sweetgreen. Recent ratings include downgrades and reduced price targets, with most analysts maintaining Neutral or Equal Weight ratings. The current price targets range from $5 to $10, reflecting limited upside potential in the near term.

14 Analyst Rating

Wall Street analysts forecast SG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SG is 7.57 USD with a low forecast of 5 USD and a high forecast of 10 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

3 Buy

10 Hold

1 Sell

Hold

Current: 6.440

Low

Averages

7.57

High

Current: 6.440

Low

Averages

7.57

High

Goldman Sachs

Christine Cho

Sell

maintain

AI Analysis

2026-01-28

New

Reason

Goldman Sachs

Christine Cho

Price Target

AI Analysis

2026-01-28

New

maintain

Sell

Reason

Goldman Sachs analyst Christine Cho raised the firm's price target on Sweetgreen to $5.60 from $5 and keeps a Sell rating on the shares. Restaurant stocks have outperformed the S&P 500 year-to-date, supported by optimism around potential tariff relief, stimulus, and tax cuts, which could boost household consumption, the analyst tells investors in a research note. Despite this, roughly 40% of companies are projected to report negative same-store sales growth in 4Q25, indicating mixed near-term results, Goldman says.

Morgan Stanley

Brian Harbour

Equal Weight

downgrade

$10 -> $9

2026-01-20

Reason

Morgan Stanley

Brian Harbour

Price Target

$10 -> $9

2026-01-20

downgrade

Equal Weight

Reason

Morgan Stanley analyst Brian Harbour lowered the firm's price target on Sweetgreen to $9 from $10 and keeps an Equal Weight rating on the shares as part of the firm's 2026 outlook note on its restaurants and foodservice distributors coverage.

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SG Should I Buy

SG Should I Buy

Should You Buy Sweetgreen Inc (SG) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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