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The earnings call showed positive signs: strong cash flow, a $30 million share repurchase, and slightly improved margins. The Q&A highlighted optimistic growth strategies, particularly for Sun Cruiser and Twisted Tea, despite some challenges. The company's strategic plans for summer events and cost-saving measures suggest a proactive approach to market dynamics. Although litigation expenses and industry consolidation present risks, the overall sentiment leans positive, supported by robust product development and operational efficiencies. Given the market cap of $3.6 billion, these factors are likely to result in a positive stock price movement.
Depletions Decreased 4% year-over-year in the first quarter of 2026. This was primarily driven by decreases in Twisted Tea, Truly, Sam Adams, and Hard Mountain Dew brands, partially offset by increases in Sun Cruiser, Angry Orchard, and Dogfish Head brands.
Shipments Decreased 6.9% year-over-year in the first quarter of 2026. This decline was due to decreases in Twisted Tea, Truly, Sam Adams, and Hard Mountain Dew brands, and was also impacted by strong growth in the prior year to load innovation.
Revenue Decreased 4.4% year-over-year in the first quarter of 2026. The decline was due to lower volume, partially offset by price increases and favorable product mix.
Gross Margin Increased to 49.3% in the first quarter of 2026, up 100 basis points year-over-year. This improvement was driven by procurement savings and brewery efficiencies, though partially offset by inflationary commodities and tariff costs.
Advertising, Promotional, and Selling Expenses Increased by $2.5 million or 1.8% year-over-year in the first quarter of 2026. This was due to higher freight rates, partially offset by lower volumes.
General and Administrative Expenses Increased by $4.4 million or 9.1% year-over-year in the first quarter of 2026. Excluding legal costs related to a one-time litigation expense, the increase was $0.4 million, primarily due to increased consulting costs.
Litigation Expenses Recorded $216 million in total pretax litigation expenses in the first quarter of 2026. This was related to a supplier contract dispute.
Non-GAAP EPS Reported at $1.64 per diluted share in the first quarter of 2026, excluding litigation-related expenses.
Cash Flow The business generated strong cash flow and repurchased over $30 million in shares year-to-date in 2026.
Twisted Tea and Sun Cruiser: Twisted Tea and Sun Cruiser are growing depletions, with Sun Cruiser showing strong performance. Twisted Tea Extreme and Twisted Tea Light are gaining shelf space, and new pack sizes and flavor innovations have been launched.
Sun Cruiser: Sun Cruiser is now a Top 5 spirits RTD and the fastest-growing brand in the category. It has strong on-premise presence and is expanding off-premise. New packaging options and a multiyear USGA partnership have been introduced.
Sinless Vodka Cocktails: Sinless Vodka Cocktails, a new product with zero sugar and carbs, has expanded to over 30 states in March 2026 after positive feedback from initial testing.
Market Share Trends: Efforts are being made to improve market share trends, particularly in the hard tea category, with investments in advertising and partnerships.
Shelf Space Expansion: The company expects to slightly increase its total portfolio of shelf space this spring and is working on regaining lost display space.
Margin Enhancement Initiatives: Achieved a 49.3% gross margin in Q1 2026, driven by procurement savings and brewery efficiencies. On track to meet full-year savings targets.
Internal Production: 95% of domestic volume was produced internally in Q1 2026, up from 85% in Q1 2025, improving supply chain efficiency.
Inventory Management: Distributor inventory reduced to 4.5 weeks on hand from 5 weeks in the prior year, aided by supply chain improvements.
Advertising and Partnerships: Increased advertising investments and partnerships, including with Barstool's Pardon My Take and Realtree Camo for Twisted Tea, and a multiyear USGA partnership for Sun Cruiser.
Innovation Focus: Prioritizing high-growth, margin-accretive opportunities like Sinless Vodka Cocktails and new packaging options for existing brands.
Volume Headwinds: The company anticipates volume headwinds for 2026 due to a dynamic macroeconomic environment and evolving geopolitical developments that may impact consumer spending.
Declining Depletions and Shipments: First quarter depletions were down 4%, and shipments trailed depletions at down 7%, reflecting inventory adjustments and supply chain responsiveness.
Underperformance of Key Brands: Truly, Samuel Adams, and Hard Mountain Dew brands experienced declines, with Truly continuing to lose market share.
Consumer Budget Pressures: Tighter consumer budgets and pressure on the Hispanic consumer are expected to persist, impacting overall sales.
Commodity and Tariff Costs: Inflationary commodities and tariff costs are pressuring gross margins, with full-year tariff costs estimated at $20 million to $30 million.
Energy and Aluminum Inflation: Additional inflation in energy and aluminum costs could impact financial performance for the remainder of 2026.
Litigation Expenses: The company recorded $216 million in litigation expenses related to a supplier contract dispute, which could have financial implications.
Supply Chain Challenges: While supply chain responsiveness has improved, it has led to moderately lower distributor inventory levels, which could impact shipment volumes.
Volume Guidance: The company expects 2026 volume to decline in the low single digits to mid-single digits, narrowing from the prior guidance of flat to down mid-single digits. Fiscal week depletion trends for the first 17 weeks of 2026 have declined 4% year-over-year, showing sequential improvement from a 6% decline in Q4 2025.
Earnings Per Share (EPS) Guidance: The full-year non-GAAP EPS guidance has been narrowed to $8.50 to $10.50 from the prior range of $8.50 to $11. This reflects updated volume and energy cost projections, productivity savings, and cost mitigation efforts.
Gross Margin Guidance: The company expects full-year 2026 reported gross margins to be between 48% and 50%, supported by positive pricing, favorable product mix, productivity savings, and lower shortfall fees, offset by tariffs and commodity inflation.
Advertising and Promotional Spending: Incremental advertising, promotional, and selling expenses are expected to increase by $20 million to $40 million in 2026, with spending weighted towards the second and third quarters to support the summer selling season. The company may adjust spending towards the lower end of the range depending on the commodity and energy cost environment.
Capital Expenditures: Capital expenditures for 2026 are projected to be between $70 million and $90 million, primarily for brewery capabilities, efficiency improvements, and innovation support.
Commodity and Energy Costs: The company is monitoring inflation in energy and aluminum costs, which could impact the balance of the year. Tariff costs are estimated at $20 million to $30 million for the full year.
Innovation and Product Launches: The company plans to expand its product offerings, including new pack sizes and flavors for Twisted Tea and Sun Cruiser, as well as the launch of Sinless Vodka Cocktails in over 30 states. These innovations are expected to drive growth and broaden consumer engagement.
Market Trends and Consumer Behavior: The company anticipates continued pressure on consumer budgets, particularly among Hispanic consumers, and expects moderation trends to persist. The summer selling season is expected to be a significant driver of full-year volume performance.
Share Repurchase: The company has repurchased over $30 million in shares year-to-date. During the 13-week period ended March 28, 2026, and the period from March 30, 2026, through April 24, 2026, the company repurchased shares in the amount of $23.8 million and $7.4 million, respectively. As of April 24, 2026, approximately $197 million remained on the $1.6 billion repurchase authorization.
The earnings call showed positive signs: strong cash flow, a $30 million share repurchase, and slightly improved margins. The Q&A highlighted optimistic growth strategies, particularly for Sun Cruiser and Twisted Tea, despite some challenges. The company's strategic plans for summer events and cost-saving measures suggest a proactive approach to market dynamics. Although litigation expenses and industry consolidation present risks, the overall sentiment leans positive, supported by robust product development and operational efficiencies. Given the market cap of $3.6 billion, these factors are likely to result in a positive stock price movement.
The earnings call presents a mixed outlook. While revenue expectations and strategic initiatives are positive, with new product launches and market expansion, the decline in gross margin and net income raises concerns. The lack of clarity on shareholder returns and explicit risks adds uncertainty. The market cap of $3.6 billion suggests moderate volatility, but the overall sentiment remains neutral given the balanced positives and negatives.
The earnings call reveals a mixed sentiment. While there are positive aspects such as improved gross margin, strong operating cash flow, and optimism for certain products, there are also concerns. These include expected shipment declines, increased expenses, and a loss-making Q4. The Q&A highlights cautious optimism but also acknowledges challenges like market dynamics and specific product concerns. The company's market cap suggests moderate sensitivity to these factors. Overall, the mixed signals and market cap lead to a neutral prediction for stock price movement over the next two weeks.
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