RAMP News & Events

LiveRamp announced a strategic partnership with Akkio to bring Akkio's AI tooling to LiveRamp's data collaboration network. Agencies and brands using Akkio will be able to leverage Akkio's AI capabilities in LiveRamp's platform, including surfacing media measurement insights from LiveRamp in natural language, making cross-channel analytics accessible to every team, not just technical ones.

LiveRamp (RAMP) announced an expanded partnership with Unity (U) to improve marketers' effectiveness reaching mobile users, as well as powering better marketing returns. The partnership will make LiveRamp's durable, interoperable identifier - RampID - available across Unity Exchange, enabling marketers, agencies, and platforms to apply identity-based buying strategies within Unity's mobile ecosystem, which includes 2.9B monthly active devices in mobile environments globally, and 256M in the U.S.

Predactiv announced a new integration with LiveRamp that enables brands and organizations using offline data to responsibly onboard and translate that data into secure and interoperable identifiers for activation within The Predactiv Data Platform. This release marks a significant expansion of the types of data that can be enabled within Predactiv's ecosystem. Organizations are no longer restricted by PII when it comes to leveraging data enablement opportunities with The Predactiv Data Platform and can now benefit from all platform features, including the company's newly launched Lookalike Modeling feature. By enabling secure identity resolution workflows, Predactiv now supports a broader universe of data owners seeking to transform first-party PII assets into monetizable, privacy-safe data products.

LiveRamp announced a partnership with Scowtt, the AI-powered advertising optimization platform, to integrate Scowtt's predictive AI models into LiveRamp's data collaboration platform. "LiveRamp is committed to helping our customers harness the cutting edge of AI tools, both within our platform, as well as through our extensive data collaboration network of integrations and partners," said Dave Eisenberg, chief strategy officer at LiveRamp.