Publicis Acquires LiveRamp for $2.5 Billion, Boosting Stock

LiveRamp Holdings, Inc. is a data collaboration technology company. The Company’s data collaboration network seamlessly unites data across advertisers, platforms, publishers, data providers, and commerce media networks. It offers flexibility to collaborate wherever data lives to support a range of data collaboration use cases. The LiveRamp Data Collaboration Platform enables an organization to unify customer and prospect data (first, second, or third-party) to build a single view of the customer in a way that protects consumer privacy. First-party data is data collected firsthand through a company’s-controlled channels. Second-party data is data that a company shares directly with a business partner. Third-party data is data collected and sold by a company through an online data marketplace to companies with which it does not have a direct relationship. It serves a global customer base from locations in the United States, Europe, and the Asia-Pacific (APAC) region.