LiveRamp Launches New Program to Accelerate AI Marketing Transformation
LiveRamp announced LiveRamp Agent Builders, a new program to bring more partner-built agents into its network and accelerate marketers' ability to transform planning, measurement, activation, and data transformation with AI. During LAB's pilot period, brands will have access to agents from all of the AI companies participating in the program, enabling customers to focus on finding tools that create value. LAB's Founding Partners include agent solutions that are already available to LiveRamp's customers, including SemantIQ, which enables health and life sciences marketers to use AI-native workflows within the LiveRamp Clean Room to build, analyze, and activate healthcare provider audiences and generate faster media intelligence; Newton Research, which deploys intelligent agents to unlock unlimited analytics and media optimization across data environments, including LiveRamp's Cross Media Intelligence, turning measurement into insights; Akkio, which enables media teams to move from audience discovery through analysis, segment creation, and activation, all in a single agentic workflow; and Datalinx, which automates the standardization, mapping, and maintenance of client first-party data and taxonomies for use across LiveRamp products.
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- Targeted Advertising: The new integration between LiveRamp and Adobe GenStudio enables commerce media networks to utilize purchase data within Adobe's content supply chain, allowing brands to achieve higher precision and effectiveness in their advertising campaigns.
- Market Demand Response: As commerce media networks rapidly grow as an advertising channel, this integration addresses the challenges advertisers face in creative production and brand advertising, enhancing ad personalization and targeting.
- AI-Driven Creative Generation: By leveraging AI technology, commerce media networks can match the right ad to the right moment at scale, significantly improving marketing performance while reducing operational overhead.
- Custom Customer Cohorts: LiveRamp's data, combined with Adobe's Real-Time CDP, allows brands to build targeted customer cohorts based on actual purchase behavior, enabling the expansion of relevant content across the entire media ecosystem.
- Program Launch: LiveRamp has announced the launch of the LiveRamp Agent Builders (LAB) program, aimed at enhancing marketers' capabilities in planning, measurement, and data transformation by introducing more partner-built agents, thereby accelerating marketing efficiency.
- Partner Network Expansion: Founding partners of the LAB program include SemantIQ and Newton Research, which provide AI-driven agent solutions that enable customers to deploy and leverage these tools more quickly on the LiveRamp platform, enhancing the value of data collaboration.
- Positive Market Response: Albertsons Media Collective is already collaborating with Newton Research to utilize the infrastructure of the LAB program, driving the effectiveness of data collaboration and turning cross-media intelligence into actionable insights, further enhancing marketing precision.
- Future Development Direction: LiveRamp will continue to expand the openness of the LAB program, providing opportunities for more marketers and agent builders to adapt quickly and leverage AI-driven marketing tools in an ever-changing market environment.

- Investigation Focus: Halper Sadeh LLC is investigating Caesars Entertainment, Inc. (NASDAQ: CZR) for its sale to Fertitta Entertainment, Inc. at $31.00 per share in cash, potentially violating fiduciary duties and impacting shareholder rights.
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- Global Business Travel Group Acquisition: Amex GBT will be acquired by Long Lake Management for $9.50 per share in an all-cash transaction valued at around $6.3 billion, with investigations examining if the board failed to conduct a fair process, potentially impacting shareholder interests.
- Equity Residential Merger Investigation: Equity Residential will merge with AvalonBay Communities, with AvalonBay shareholders receiving 2.793 shares of Equity Residential for each share owned, and investigations are looking into whether the board ensured a fair process, affecting shareholder rights.
- LiveRamp Acquisition Review: LiveRamp is to be acquired by Publicis Groupe for $38.50 per share, totaling an enterprise value of $2.167 billion, with investigations questioning if the board fulfilled fiduciary duties to ensure a fair transaction for shareholders.









