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  5. PRPL
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  7. Valuation
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PRPL Valuation

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PRPL Relative Valuation

PRPL's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, PRPL is overvalued; if below, it's undervalued.
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Historical Valuation

Purple Innovation Inc (PRPL) is now in the Fair zone, suggesting that its current forward PS ratio of 0.00 is considered Fairly compared with the five-year average of -33.72. The fair price of Purple Innovation Inc (PRPL) is between NaN to NaN according to relative valuation methord.
Relative Value
Fair Zone
NaN-NaN
Current Price:0.76
Fair
-3.21
PE
1Y
3Y
5Y
Trailing
Forward
16.26
EV/EBITDA
Purple Innovation Inc. (PRPL) has a current EV/EBITDA of 16.26. The 5-year average EV/EBITDA is -86.61. The thresholds are as follows: Strongly Undervalued below -954.40, Undervalued between -954.40 and -520.51, Fairly Valued between 347.28 and -520.51, Overvalued between 347.28 and 781.17, and Strongly Overvalued above 781.17. The current Forward EV/EBITDA of 16.26 falls within the Historic Trend Line -Fairly Valued range.
-15.94
EV/EBIT
Purple Innovation Inc. (PRPL) has a current EV/EBIT of -15.94. The 5-year average EV/EBIT is -45.19. The thresholds are as follows: Strongly Undervalued below -224.88, Undervalued between -224.88 and -135.03, Fairly Valued between 44.65 and -135.03, Overvalued between 44.65 and 134.50, and Strongly Overvalued above 134.50. The current Forward EV/EBIT of -15.94 falls within the Historic Trend Line -Fairly Valued range.
0.15
PS
Purple Innovation Inc. (PRPL) has a current PS of 0.15. The 5-year average PS is 0.78. The thresholds are as follows: Strongly Undervalued below -0.85, Undervalued between -0.85 and -0.03, Fairly Valued between 1.60 and -0.03, Overvalued between 1.60 and 2.42, and Strongly Overvalued above 2.42. The current Forward PS of 0.15 falls within the Historic Trend Line -Fairly Valued range.
21.27
P/OCF
Purple Innovation Inc. (PRPL) has a current P/OCF of 21.27. The 5-year average P/OCF is -168.67. The thresholds are as follows: Strongly Undervalued below -1779.25, Undervalued between -1779.25 and -973.96, Fairly Valued between 636.62 and -973.96, Overvalued between 636.62 and 1441.91, and Strongly Overvalued above 1441.91. The current Forward P/OCF of 21.27 falls within the Historic Trend Line -Fairly Valued range.
0.00
P/FCF
Purple Innovation Inc. (PRPL) has a current P/FCF of 0.00. The 5-year average P/FCF is -37.85. The thresholds are as follows: Strongly Undervalued below -162.06, Undervalued between -162.06 and -99.95, Fairly Valued between 24.25 and -99.95, Overvalued between 24.25 and 86.35, and Strongly Overvalued above 86.35. The current Forward P/FCF of 0.00 falls within the Historic Trend Line -Fairly Valued range.
Purple Innovation Inc (PRPL) has a current Price-to-Book (P/B) ratio of -3.00. Compared to its 3-year average P/B ratio of 4.69 , the current P/B ratio is approximately -163.91% higher. Relative to its 5-year average P/B ratio of 6.83, the current P/B ratio is about -143.85% higher. Purple Innovation Inc (PRPL) has a Forward Free Cash Flow (FCF) yield of approximately 0.00%. Compared to its 3-year average FCF yield of -35.19%, the current FCF yield is approximately -100.00% lower. Relative to its 5-year average FCF yield of -27.22% , the current FCF yield is about -100.00% lower.
-3.03
P/B
Median3y
4.69
Median5y
6.83
-35.22
FCF Yield
Median3y
-35.19
Median5y
-27.22
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Competitors Valuation Multiple

The average P/S ratio for PRPL's competitors is , providing a benchmark for relative valuation. Purple Innovation Inc Corp (PRPL) exhibits a P/S ratio of , which is NaN% above the industry average. Given its robust revenue growth of 0.14%, this premium appears unsustainable.
P/S
P/E
EV/EBITDA
EV/EBIT
P/S
Revenue Growth
Market Cap
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Performance Decomposition

1Y
3Y
5Y
Market capitalization of PRPL decreased by 3.38% over the past 1 year. The primary factor behind the change was an decrease in P/E Change from -0.86 to -1.43.
The secondary factor is the Revenue Growth, contributed 0.14%to the performance.
Overall, the performance of PRPL in the past 1 year is driven by P/E Change. Which is more unsustainable.
0.14%
118.60M → 118.77M
Revenue Growth
+
-70.17%
-33.15 → -9.89
Margin Expansion
+
66.65%
-0.86 → -1.43
P/E Change
=
-3.38%
0.78 → 0.75
Mkt Cap Growth

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FAQ

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Is Purple Innovation Inc (PRPL) currently overvalued or undervalued?

Purple Innovation Inc (PRPL) is now in the Fair zone, suggesting that its current forward PS ratio of 0.00 is considered Fairly compared with the five-year average of -33.72. The fair price of Purple Innovation Inc (PRPL) is between NaN to NaN according to relative valuation methord.
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What is Purple Innovation Inc (PRPL) fair value?

PRPL's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of Purple Innovation Inc (PRPL) is between NaN to NaN according to relative valuation methord.
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How does PRPL's valuation metrics compare to the industry average?

The average P/S ratio for PRPL's competitors is , providing a benchmark for relative valuation. Purple Innovation Inc Corp (PRPL) exhibits a P/S ratio of , which is NaN% above the industry average. Given its robust revenue growth of 0.14%, this premium appears unsustainable.
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What is the current P/B ratio for Purple Innovation Inc (PRPL) as of Dec 05 2025?

As of Dec 05 2025, Purple Innovation Inc (PRPL) has a P/B ratio of -3.00. This indicates that the market values PRPL at -3.00 times its book value.
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What is the current FCF Yield for Purple Innovation Inc (PRPL) as of Dec 05 2025?

As of Dec 05 2025, Purple Innovation Inc (PRPL) has a FCF Yield of 0.00%. This means that for every dollar of Purple Innovation Inc’s market capitalization, the company generates 0.00 cents in free cash flow.
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What is the current Forward P/E ratio for Purple Innovation Inc (PRPL) as of Dec 05 2025?

As of Dec 05 2025, Purple Innovation Inc (PRPL) has a Forward P/E ratio of -3.17. This means the market is willing to pay $-3.17 for every dollar of Purple Innovation Inc’s expected earnings over the next 12 months.
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What is the current Forward P/S ratio for Purple Innovation Inc (PRPL) as of Dec 05 2025?

As of Dec 05 2025, Purple Innovation Inc (PRPL) has a Forward P/S ratio of 0.00. This means the market is valuing PRPL at $0.00 for every dollar of expected revenue over the next 12 months.
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