Historical Valuation
Purple Innovation Inc (PRPL) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.15 is considered Undervalued compared with the five-year average of -32.90. The fair price of Purple Innovation Inc (PRPL) is between 5.27 to 5.52 according to relative valuation methord. Compared to the current price of 0.72 USD , Purple Innovation Inc is Undervalued By 86.33%.
Relative Value
Fair Zone
5.27-5.52
Current Price：0.72
86.33%
Undervalued
P/E
EV/EBITDA
EV/EBIT
P/S
P/OCF
P/FCF
1Y
3Y
5Y
Trailing
Forward
Purple Innovation Inc (PRPL) has a current Price-to-Book (P/B) ratio of -2.89. Compared to its 3-year average P/B ratio of 4.58 , the current P/B ratio is approximately -163.24% higher. Relative to its 5-year average P/B ratio of 6.14, the current P/B ratio is about -147.15% higher. Purple Innovation Inc (PRPL) has a Forward Free Cash Flow (FCF) yield of approximately -36.47%. Compared to its 3-year average FCF yield of -35.62%, the current FCF yield is approximately 2.38% lower. Relative to its 5-year average FCF yield of -27.91% , the current FCF yield is about 30.67% lower.
P/B
Median3y
4.58
Median5y
6.14
FCF Yield
Median3y
-35.62
Median5y
-27.91
Competitors Valuation Multiple
AI Analysis for PRPL
The average P/S ratio for PRPL competitors is 4.21, providing a benchmark for relative valuation. Purple Innovation Inc Corp (PRPL.O) exhibits a P/S ratio of 0.15, which is -96.46% above the industry average. Given its robust revenue growth of 0.14%, this premium appears unsustainable.
Performance Decomposition
AI Analysis for PRPL
1Y
3Y
5Y
Market capitalization of PRPL increased by 0.00% over the past 1 year. The primary factor behind the change was an decrease in Unknown from 0.00 to 0.00.
The secondary factor is the Unknown, contributed 0.00%to the performance.
Overall, the performance of PRPL in the past 1 year is driven by Unknown.
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Frequently Asked Questions
Is PRPL currently overvalued or undervalued?
Purple Innovation Inc (PRPL) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.15 is considered Undervalued compared with the five-year average of -32.90. The fair price of Purple Innovation Inc (PRPL) is between 5.27 to 5.52 according to relative valuation methord. Compared to the current price of 0.72 USD , Purple Innovation Inc is Undervalued By 86.33% .
What is Purple Innovation Inc (PRPL) fair value?
PRPL's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of Purple Innovation Inc (PRPL) is between 5.27 to 5.52 according to relative valuation methord.
How does PRPL's valuation metrics compare to the industry average?
The average P/S ratio for PRPL's competitors is 4.21, providing a benchmark for relative valuation. Purple Innovation Inc Corp (PRPL) exhibits a P/S ratio of 0.15, which is -96.46% above the industry average. Given its robust revenue growth of 0.14%, this premium appears unsustainable.
What is the current P/B ratio for Purple Innovation Inc (PRPL) as of Jan 11 2026?
As of Jan 11 2026, Purple Innovation Inc (PRPL) has a P/B ratio of -2.89. This indicates that the market values PRPL at -2.89 times its book value.
What is the current FCF Yield for Purple Innovation Inc (PRPL) as of Jan 11 2026?
As of Jan 11 2026, Purple Innovation Inc (PRPL) has a FCF Yield of -36.47%. This means that for every dollar of Purple Innovation Inc’s market capitalization, the company generates -36.47 cents in free cash flow.
What is the current Forward P/E ratio for Purple Innovation Inc (PRPL) as of Jan 11 2026?
As of Jan 11 2026, Purple Innovation Inc (PRPL) has a Forward P/E ratio of -3.06. This means the market is willing to pay $-3.06 for every dollar of Purple Innovation Inc’s expected earnings over the next 12 months.
What is the current Forward P/S ratio for Purple Innovation Inc (PRPL) as of Jan 11 2026?
As of Jan 11 2026, Purple Innovation Inc (PRPL) has a Forward P/S ratio of 0.15. This means the market is valuing PRPL at $0.15 for every dollar of expected revenue over the next 12 months.