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PRPL Valuation

Purple Innovation Inc
$
1.120
+0.05(4.673%)1D
  • Overview
  • Forecast
  • Valuation
  • Earnings

PRPL Relative Valuation

PRPL's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, PRPL is overvalued; if below, it's undervalued.
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Historical Valuation

Purple Innovation Inc (PRPL) is now in the Fair zone, suggesting that its current forward PS ratio of 0.22 is considered Fairly compared with the five-year average of -32.16. The fair price of Purple Innovation Inc (PRPL) is between 0.26 to 6.78 according to relative valuation methord.
Relative Value
Fair Zone
0.26-6.78
Current Price:1.07
Fair
-4.16
PE
1Y
3Y
5Y
Trailing
Forward
20.61
EV/EBITDA
Purple Innovation Inc. (PRPL) has a current EV/EBITDA of 20.61. The 5-year average EV/EBITDA is -86.57. The thresholds are as follows: Strongly Undervalued below -954.38, Undervalued between -954.38 and -520.47, Fairly Valued between 347.34 and -520.47, Overvalued between 347.34 and 781.24, and Strongly Overvalued above 781.24. The current Forward EV/EBITDA of 20.61 falls within the Historic Trend Line -Fairly Valued range.
-16.43
EV/EBIT
Purple Innovation Inc. (PRPL) has a current EV/EBIT of -16.43. The 5-year average EV/EBIT is -43.53. The thresholds are as follows: Strongly Undervalued below -224.93, Undervalued between -224.93 and -134.23, Fairly Valued between 47.17 and -134.23, Overvalued between 47.17 and 137.87, and Strongly Overvalued above 137.87. The current Forward EV/EBIT of -16.43 falls within the Historic Trend Line -Fairly Valued range.
0.22
PS
Purple Innovation Inc. (PRPL) has a current PS of 0.22. The 5-year average PS is 0.87. The thresholds are as follows: Strongly Undervalued below -0.83, Undervalued between -0.83 and 0.02, Fairly Valued between 1.71 and 0.02, Overvalued between 1.71 and 2.56, and Strongly Overvalued above 2.56. The current Forward PS of 0.22 falls within the Historic Trend Line -Fairly Valued range.
11.23
P/OCF
Purple Innovation Inc. (PRPL) has a current P/OCF of 11.23. The 5-year average P/OCF is -168.11. The thresholds are as follows: Strongly Undervalued below -1778.95, Undervalued between -1778.95 and -973.53, Fairly Valued between 637.31 and -973.53, Overvalued between 637.31 and 1442.73, and Strongly Overvalued above 1442.73. The current Forward P/OCF of 11.23 falls within the Historic Trend Line -Fairly Valued range.
0.00
P/FCF
Purple Innovation Inc. (PRPL) has a current P/FCF of 0.00. The 5-year average P/FCF is -34.82. The thresholds are as follows: Strongly Undervalued below -166.02, Undervalued between -166.02 and -100.42, Fairly Valued between 30.77 and -100.42, Overvalued between 30.77 and 96.37, and Strongly Overvalued above 96.37. The current Forward P/FCF of 0.00 falls within the Historic Trend Line -Fairly Valued range.
Purple Innovation Inc (PRPL) has a current Price-to-Book (P/B) ratio of -7.41. Compared to its 3-year average P/B ratio of 5.08 , the current P/B ratio is approximately -245.70% higher. Relative to its 5-year average P/B ratio of 8.70, the current P/B ratio is about -185.10% higher. Purple Innovation Inc (PRPL) has a Forward Free Cash Flow (FCF) yield of approximately -23.32%. Compared to its 3-year average FCF yield of -35.13%, the current FCF yield is approximately -33.62% lower. Relative to its 5-year average FCF yield of -25.63% , the current FCF yield is about -9.01% lower.
-7.41
P/B
Median3y
5.08
Median5y
8.70
-23.32
FCF Yield
Median3y
-35.13
Median5y
-25.63
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Competitors Valuation Multiple

The average P/S ratio for PRPL's competitors is 0.18, providing a benchmark for relative valuation. Purple Innovation Inc Corp (PRPL) exhibits a P/S ratio of 0.22, which is 25.75% above the industry average. Given its robust revenue growth of -12.61%, this premium appears unsustainable.
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Performance Decomposition

1Y
3Y
5Y
Market capitalization of PRPL increased by 8.19% over the past 1 year. The primary factor behind the change was an decrease in Margin Expansion from -0.01 to -16.53.
The secondary factor is the Revenue Growth, contributed -12.61%to the performance.
Overall, the performance of PRPL in the past 1 year is driven by Margin Expansion. Which is more sustainable.
-12.61%
120.27M → 105.10M
Revenue Growth
+
165200.00%
-0.01 → -16.53
Margin Expansion
+
-165179.20%
0.00 → -1.36
P/E Change
=
8.19%
0.99 → 1.07
Mkt Cap Growth

FAQ

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Is Purple Innovation Inc (PRPL) currently overvalued or undervalued?

Purple Innovation Inc (PRPL) is now in the Fair zone, suggesting that its current forward PS ratio of 0.22 is considered Fairly compared with the five-year average of -32.16. The fair price of Purple Innovation Inc (PRPL) is between 0.26 to 6.78 according to relative valuation methord.
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What is Purple Innovation Inc (PRPL) fair value?

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How does PRPL's valuation metrics compare to the industry average?

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What is the current P/B ratio for Purple Innovation Inc (PRPL) as of Sep 18 2025?

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What is the current FCF Yield for Purple Innovation Inc (PRPL) as of Sep 18 2025?

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What is the current Forward P/E ratio for Purple Innovation Inc (PRPL) as of Sep 18 2025?

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What is the current Forward P/S ratio for Purple Innovation Inc (PRPL) as of Sep 18 2025?