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PRPL Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

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High
0.540
Open
0.536
VWAP
0.52
Vol
251.94K
Mkt Cap
56.06M
Low
0.504
Amount
130.93K
EV/EBITDA(TTM)
--
Total Shares
108.99M
EV
150.38M
EV/OCF(TTM)
--
P/S(TTM)
0.12
Purple Innovation, Inc. is a mattress company. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and more. It develops its products through its Hyper-Elastic Polymer gel technology. Its product portfolio includes Mattresses, Pillows, Sheets, Waterproof Mattress Protector, Bases, and Seat Cushions. Its Gelflex Grid technology is used in all Purple mattresses. It sells eight pillow models, all designed to deliver various sleep preferences and needs. The models include the Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. Its Purple SoftStretch sheets are designed to maximize the functionality of its mattresses and pillows. Its Purple Waterproof Mattress Protector mattress is designed to optimize the functionality of the Gelflex Grid in its mattress.
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Events Timeline

(ET)
2026-04-28
08:10:00
Purple Innovation Q1 Revenue at $95.7M, Below Consensus
select
2026-04-28
08:10:00
Purple Innovation Appoints New CFO Robert Lucian
select
2026-03-31 (ET)
2026-03-31
16:30:00
Dow Jones Index Rises 2.49% to 46,341.51
select

News

seekingalpha
9.5
04-28seekingalpha
Purple Innovation Q1 2026 Earnings Call Insights
  • Sales Performance Decline: In Q1 2026, total sales decreased by 8% year-over-year, although e-commerce trends improved with a decline of 10% compared to a 15% drop previously, indicating persistent consumer confidence issues that could hinder future growth potential.
  • Revenue Guidance Adjustment: The company revised its full-year revenue guidance down to $465 million to $485 million from the prior range of $500 million to $520 million, reflecting a $35 million impact from accounting-related adjustments, while maintaining adjusted EBITDA guidance at $20 million to $30 million.
  • Margin Fluctuations: The gross margin for the quarter was approximately 36.8%, below the normal 40% baseline, primarily due to the impact of Royale floor models and manufacturing overhead, with expectations to return to 40% by the second half of the year, putting pressure on profitability.
  • Management Changes: CFO Todd Vogensen will step down effective May 1, with Bob Lucian appointed as his successor, which may affect the company's strategic execution and financial transparency amid current market challenges.
seekingalpha
9.5
04-28seekingalpha
Purple Innovation Q1 Earnings Miss Expectations
  • Disappointing Earnings: Purple Innovation reported a Q1 GAAP EPS of -$0.28, missing expectations by $0.11, indicating challenges in profitability that could undermine investor confidence.
  • Revenue Decline: The company’s Q1 revenue of $95.7 million represents an 8.2% year-over-year decline, falling short by $5.21 million, reflecting pressures from weak market demand and increased competition.
  • 2026 Outlook Downgrade: Due to accounting adjustments, Purple Innovation has revised its 2026 full-year revenue outlook to a range of $465 to $485 million, below the consensus estimate of $500.49 million, signaling a cautious approach to future growth.
  • Adjusted EBITDA Maintained: Despite the revenue downgrade, Purple Innovation maintains its adjusted EBITDA guidance in the range of $20 to $30 million, demonstrating efforts in cost control and operational efficiency.
seekingalpha
9.5
03-31seekingalpha
Purple Innovation Q4 2025 Earnings Call Insights
  • Revenue Growth: Purple Innovation reported Q4 2025 net revenue of $140.7 million, reflecting a year-over-year increase of approximately 9%, indicating the company's successful transition to profitability through cost control measures and highlighting its recovery potential in the market.
  • Channel Expansion: Costco's distribution network expanded to approximately 450 clubs, while Mattress Firm's Purple Royale product increased to 12,000 slots across 2,200 stores, enhancing market coverage and laying a solid foundation for future sales growth.
  • Financial Outlook: Q1 2026 revenue guidance is set at $100 million to $105 million, below analyst expectations, with adjusted EBITDA projected to incur a loss of $7 million to $4 million, reflecting the company's cautious stance amid market uncertainties and its focus on future profitability.
  • Structural Challenges: Management disclosed a going concern qualification from independent auditors regarding the company's financial position, and while they expect neutral cash burn in Q1 2026, ongoing market challenges and weak e-commerce performance remain critical areas of concern.
seekingalpha
9.5
03-31seekingalpha
Purple Innovation Q4 Earnings Beat Expectations
  • Earnings Highlights: Purple Innovation reported a Q4 non-GAAP EPS of -$0.02, beating expectations by $0.04, indicating an improvement in the company's profitability metrics.
  • Revenue Growth: The fourth quarter revenue reached $140.69 million, reflecting a 9.9% year-over-year increase and surpassing market expectations by $0.88 million, showcasing the company's strong performance amid rising market demand.
  • Adjusted EBITDA Improvement: Adjusted EBITDA for Q4 was $8.8 million, a significant increase from $2.9 million last year, primarily driven by revenue growth and disciplined cost management strategies that enhanced operational efficiency.
  • 2026 Outlook: The company anticipates full-year revenue for 2026 to be in the range of $500 to $520 million, below the consensus estimate of $527.23 million, while adjusted EBITDA is expected to range from $20 to $30 million, indicating potential uncertainty in future growth trajectories.
seekingalpha
9.5
03-30seekingalpha
Purple Innovation to Announce Q4 Earnings on March 31
  • Earnings Announcement Date: Purple Innovation is set to release its Q4 earnings report on March 31 before the market opens, drawing significant attention that could impact the company's stock performance.
  • EPS Expectations: The consensus EPS estimate stands at -$0.06, reflecting a 14.3% year-over-year improvement, indicating that the company's efforts to enhance profitability may gain market recognition.
  • Revenue Forecast: The anticipated revenue for Q4 is $139.81 million, representing a 9.2% year-over-year increase, which highlights the company's adaptability in a competitive market and stable product demand.
  • Historical Performance Review: Over the past two years, Purple Innovation has beaten EPS estimates 50% of the time and revenue estimates 13% of the time, showcasing the volatility in the company's financial performance and potential investment opportunities.
Yahoo Finance
9.5
03-30Yahoo Finance
Purple Set to Announce Earnings with Market Anticipating Growth
  • Earnings Preview: Purple is set to announce its earnings this Tuesday before market open, with the market expecting a year-on-year revenue growth of 8.4%, contrasting sharply with the 11.6% decline recorded in the same quarter last year, indicating signs of recovery for the company.
  • Revenue and Profit Performance: Last quarter, Purple reported revenues of $118.8 million, missing analyst expectations; however, it exceeded EBITDA and EPS estimates, showcasing strong performance in profitability despite revenue challenges.
  • Market Competition Analysis: In the home furnishings sector, La-Z-Boy and Somnigroup reported revenue growths of 3.8% and 54.7% respectively, both falling short of expectations, reflecting the overall underperformance of the industry, while Purple's stock rose 6.5% in this context.
  • Analyst Expectations: Analysts have generally reaffirmed their estimates for Purple over the past 30 days, with an average price target of $2.53, significantly higher than the current share price of $0.71, indicating market confidence in its future growth.
Wall Street analysts forecast PRPL stock price to rise
2 Analyst Rating
Wall Street analysts forecast PRPL stock price to rise
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
1.60
Averages
1.60
High
1.60
Current: 0.000
sliders
Low
1.60
Averages
1.60
High
1.60
UBS
Neutral
to
Hold
downgrade
AI Analysis
2026-04-29
Reason
UBS
Price Target
AI Analysis
2026-04-29
downgrade
Neutral
to
Hold
Reason
UBS lowered the firm's price target on Purple Innovation to 65c from 85c and keeps a Neutral rating on the shares.
KeyBanc
Overweight
to
Sector Weight
downgrade
$NULL
2026-04-28
Reason
KeyBanc
Price Target
$NULL
2026-04-28
downgrade
Overweight
to
Sector Weight
Reason
KeyBanc downgraded Purple Innovation to Sector Weight from Overweight with no price target. While the firm says it remains \"positive on the company, the products and upside potential for shares in an industry recovery,\" it cites ongoing industry softness and leverage for its downgrade.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for PRPL
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Valuation Metrics

The current forward P/E ratio for Purple Innovation Inc (PRPL.O) is 285.71, compared to its 5-year average forward P/E of 0.92. For a more detailed relative valuation and DCF analysis to assess Purple Innovation Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
0.92
Current PE
285.71
Overvalued PE
95.85
Undervalued PE
-94.02

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
-95.32
Current EV/EBITDA
-3.76
Overvalued EV/EBITDA
335.58
Undervalued EV/EBITDA
-526.21

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
0.56
Current PS
0.11
Overvalued PS
1.08
Undervalued PS
0.03

Financials

AI Analysis
Annual
Quarterly

Whales Holding PRPL

C
Coliseum Capital Management, LLC
Holding
PRPL
-2.44%
3M Return

Trading Trends

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Frequently Asked Questions

What is Purple Innovation Inc (PRPL) stock price today?

The current price of PRPL is 0.5144 USD — it has decreased -0.19

What is Purple Innovation Inc (PRPL)'s business?

Purple Innovation, Inc. is a mattress company. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and more. It develops its products through its Hyper-Elastic Polymer gel technology. Its product portfolio includes Mattresses, Pillows, Sheets, Waterproof Mattress Protector, Bases, and Seat Cushions. Its Gelflex Grid technology is used in all Purple mattresses. It sells eight pillow models, all designed to deliver various sleep preferences and needs. The models include the Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. Its Purple SoftStretch sheets are designed to maximize the functionality of its mattresses and pillows. Its Purple Waterproof Mattress Protector mattress is designed to optimize the functionality of the Gelflex Grid in its mattress.

What is the price predicton of PRPL Stock?

Wall Street analysts forecast PRPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRPL is1.60 USD with a low forecast of 1.60 USD and a high forecast of 1.60 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Purple Innovation Inc (PRPL)'s revenue for the last quarter?

Purple Innovation Inc revenue for the last quarter amounts to 0.00 USD, decreased -100.00

What is Purple Innovation Inc (PRPL)'s earnings per share (EPS) for the last quarter?

Purple Innovation Inc. EPS for the last quarter amounts to USD, decreased -100.00

How many employees does Purple Innovation Inc (PRPL). have?

Purple Innovation Inc (PRPL) has 1100 emplpoyees as of May 08 2026.

What is Purple Innovation Inc (PRPL) market cap?

Today PRPL has the market capitalization of 56.06M USD.